Nursing Bras Market to Grow with a CAGR of 8.6% through 2029F

Global Nursing Bras Market continues to thrive due to factors such as increasing emphasis on maternal health, the rising acceptance of breastfeeding, and continuous innovations in design and technology.

According to TechSci Research report, “Nursing Bras Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Global Nursing Bras Market stood at USD 1.1 billion in 2023 and is anticipated to grow with a CAGR of 8.6% in the forecast period thriugh 2029. The nursing bras market has seen significant growth in recent years, driven by a combination of increasing awareness around breastfeeding, changing societal norms, and advancements in product innovation. As more women choose to breastfeed, the demand for supportive, comfortable, and functional nursing bras has surged. Nursing bras are specifically designed to provide ease of access for breastfeeding while offering the support and comfort needed during and after pregnancy. This market includes a variety of products, ranging from basic bras to those with high-end features such as adjustable straps, wireless designs, and moisture-wicking materials, catering to diverse consumer preferences and needs. The rising emphasis on maternal health and the benefits of breastfeeding for both mother and child have also contributed to the increasing demand for specialized nursing apparel.

The key drivers of growth in the nursing bras market is the increasing prevalence of breastfeeding advocacy and support from healthcare professionals. Organizations such as the World Health Organization and various maternal health associations promote breastfeeding as a crucial aspect of infant nutrition and maternal health. As public awareness grows, more mothers are encouraged to breastfeed, leading to a higher demand for nursing bras that facilitate this process. Furthermore, societal attitudes toward breastfeeding are shifting, with greater acceptance of public breastfeeding and the acknowledgment of its importance. This cultural shift is leading to a larger consumer base for nursing bras, as more women seek out products that support their breastfeeding journey.

Manufacturers are increasingly focusing on comfort, style, and functionality, leading to the introduction of various designs that address the specific needs of nursing mothers. Features such as easy-open clasps, flexible sizing, and breathable materials enhance the user experience, making nursing bras more appealing to consumers. Additionally, the rise of athleisure has influenced the nursing bra market, with brands incorporating sporty elements into their designs, allowing women to maintain an active lifestyle while breastfeeding. These innovations not only improve comfort and practicality but also cater to the desire for stylish and versatile products that can be worn beyond the nursing phase. The rise of e-commerce has further accelerated the growth of the nursing bras market. Online shopping provides expectant and new mothers with a convenient platform to explore various brands and styles, read reviews, and find the perfect fit. This shift toward digital retailing has made it easier for consumers to access a wide range of products that may not be available in traditional brick-and-mortar stores. Furthermore, many brands are now offering virtual fitting services and detailed size guides to help customers make informed decisions when purchasing nursing bras online. The growing popularity of subscription services, which deliver nursing apparel directly to consumers, has also enhanced convenience and contributed to market expansion.

The nursing bras market is poised for continued growth as more women enter motherhood and breastfeeding becomes increasingly normalized. As consumer preferences evolve, brands that prioritize comfort, functionality, and style will be well-positioned to capture market share. Additionally, the ongoing emphasis on maternal health and the benefits of breastfeeding will likely sustain demand for nursing bras in the coming years. Sustainability is also emerging as an important consideration, with consumers seeking eco-friendly materials and ethical manufacturing practices. Brands that incorporate these elements into their product offerings will appeal to the environmentally conscious segment of the market, further driving growth. Overall, the nursing bras market reflects broader trends in maternity wear and women’s health, indicating a positive outlook for the future.

Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Global Nursing Bras Market”

The global nursing bras market is segmented into type, end-user, distribution channel, and region.

Based on type, The Underwire Nursing Bra stands as a significant player within the Global Nursing Bras Market, owing to several factors that contribute to its dominance and substantial market share:

Enhanced Support and Structure: The Underwire Nursing Bra provides unparalleled support and structure, catering to the needs of nursing mothers. The incorporation of underwire offers additional reinforcement and shaping, addressing concerns about breast support and comfort, particularly for women with larger bust sizes.

Customized Fit and Comfort: These bras are designed to offer a customized fit, ensuring optimal comfort for nursing mothers. The underwire construction helps in maintaining shape and lift, providing a more tailored and supportive fit throughout the nursing period.

Market Demand and Consumer Preference: A considerable segment of nursing mothers prefers underwire bras due to their ability to offer increased support without compromising on comfort. The market demand stems from the need for bras that provide both functionality and style, contributing to the underwire bra's prominence.

Fashion and Design Innovation: Manufacturers continually innovate underwire nursing bras by incorporating stylish designs, innovative materials, and advanced technology. This fusion of functionality and fashion appeals to a broader spectrum of consumers, further bolstering the segment's market presence.

Specialized Features and Functionality: Underwire nursing bras often come with specialized features such as easy-to-use clasps for nursing, adjustable straps, and soft, breathable materials, ensuring convenience and practicality for nursing mothers.

Availability and Accessibility: These bras are widely available across various retail outlets, online platforms, and specialty stores, ensuring accessibility for consumers seeking specific features and designs in their nursing bras.

Segment Expansion and Brand Offerings: Several prominent brands within the maternity and nursing apparel sector offer a diverse range of underwire nursing bras, catering to different body types and preferences. This wide array of choices expands the segment's reach and market penetration.

Comfortable Nursing Experience: While concerns about discomfort related to underwire bras exist, innovations in design and materials have addressed these issues, providing nursing mothers with comfortable and supportive options.

Major companies operating in global Nursing Bras market are:

• Triumph Intertrade AG
• Mamaway Maternity Pty Ltd
• Inujirushi
• Bravado Designs Ltd.
• La Leche League International
• Cake Lingerie Pty Ltd
• KIN,Inc. (KOHL’S)
• Leading Lady Inc.
• Seraphine Ltd
• Blossom Inners Private Limited

Download Free Sample Report

Customers can also request for 10% free customization on this report.

“The Global Nursing Bras Market exhibits a steady and expanding trajectory, influenced by evolving maternity needs and the rising emphasis on maternal well-being worldwide. Nursing bras serve as a fundamental component of maternity apparel, specifically designed to offer comfort, support, and convenience to breastfeeding mothers. Across continents, the market witnesses a surge in demand for nursing bras, driven by heightened awareness among expectant and nursing mothers regarding the importance of specialized undergarments during the breastfeeding phase. Innovations in design, including easy-access clasps, adjustable straps, and seamless construction, cater to the practical requirements of nursing mothers while ensuring comfort. The market benefits from a growing retail presence, both in physical stores and online platforms, enhancing accessibility for consumers seeking a diverse range of sizes, styles, and functionalities. Moreover, cultural acceptance, healthcare recommendations, and lifestyle choices significantly contribute to the market's sustained growth, consolidating the global prominence of nursing bras as an essential maternity wear product”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Nursing Bras Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Underwire Nursing Bra, Wired Nursing Bra), By End-User (Pregnant Women, Lactating Women), By Distribution Channel (Online and Offline), By Region & Competition, 2019-2029F, has evaluated the future growth potential of global nursing bras market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global nursing bras market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: [email protected]

Website: www.techsciresearch.com