Industry News

RIL to Adopt Omni-Channel Strategy for Online Fashion Store AJIO

India: Reliance Industries stepped into the online fashion retail business earlier this year, in April through Reliance wants to target shoppers with high-margin, curated fashion. The portal was made live within the organization and was tested on company employees for around three months before its official launch. The portal is named after its telecom unit Reliance Jio and upcoming digital wallet Jio Money. AJIO browsing kiosks are being deployed across selected Reliance Trends stores by the company to help its customer order through the online platform. More than 1,300 trends are live on the AJIO.COM website.

Flipkart, which earlier acquired Myntra, has recently acquired Jabong for USD 70 Million, is thinking to open its 1st store in next quarter, opting for its Omni-channel strategy in place, to increase its sales and profitability next year.

According to TechSci Research, Online retail business is booming due to increasing disposable incomes, availability of various options under one roof, increasing comfort level and increasing time saving attitude. Market is dominated by Flipkart, Snapdeal and Amazon. Recently, big conglomerates are seen jumping into the gamut including of Aditya Birla Group, Tata Cliq by Tata Group and by apparel maker Arvind recently. The entry of such big players will bring huge investment in E-commerce industry and will increase the market penetration and companies with run in the race to outreach customers.


According to a recently published report by TechSci Research, India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.