Packaging is Expected to Dominate the Global Digital Printing Market

The digital printing industry is expected to witness growth during the forecast period, owing to rapid adoption of laser and inkjet printing solution across packaging and paper sector due to flexible and cost-efficient feature.

According to TechSci Research report, “Global Digital Printing Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”. Global Digital Printing is anticipated to project robust growth in the forecast period with a CAGR of 4.23% through 2028. The increasing need of businesses and enterprises for advertising materials such as brochures and pamphlets is driving the demand for Digital printing services. Advertising is one of the excellent marketing tools. Increasing technological proliferation, such as faster presses and new color & toner technology, allows better production capabilities and superior quality. Additionally, technical development of printing techniques proves to provide cost-effectiveness and efficiency for bulk printing. The cost-effectiveness can prevent the restraining impacts of digital media on printing services to a certain extent. The booming demand for packaging and labeling from the e-commerce industry contributes significantly to the growth of the target market. The e-commerce vendors such as Amazon, eBay, and Target are adopting innovative packaging solutions such as additive manufacturing and AI-powered design tools to enhance the packaging. Market players from the logistics, warehousing, and retail sectors are investing in hybrid print technologies. Hybrid technology helps in combining the benefits offered by analog and digital technologies. This is accomplished by combining the dependability and effectiveness of flexographic printing with the artistic potential of digital technology.

Despite the increasing adoption of digital media for the publication of books and advertising, Digital printing still holds relevance since the experience that printed materials and publications offer is unique. It cannot be duplicated in an online medium. Avid book readers and magazine buyers prefer the printed form over online reading, as physical books add to the experience. Printed books also offer benefits to users, such as better readability.

The sale of print books in the United States increased by nearly USD 68 million in 2021. The growing popularity of print-on-demand among consumers also contributes to the expansion of the market. Print-on-demand (POD) is an order delivery method in which goods are printed as soon as an order is placed. POD allows users to get customized designs for a wide range of products. Increasing consumers’ preference for customization & personalization also contributes to the target market growth.

The rising cost of input materials such as ink, paper, and pigments, among others, is one of the restraining factors of the market's growth over the forecast period. In addition, consumers' increasing adoption of digital media is further anticipated to hinder the market. However, the adoption of green Digital printers among vendors is expected to create lucrative opportunities for the market. The green technology uses eco-friendly papers, soy inks, and coatings which are expected to broaden the demand for green Digital printers, thereby opening new opportunities for market growth.

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The COVID-19 pandemic limited the target market's growth during the outbreak's peak. Owing to the COVID-19 epidemic, the demand for Digital printing services was significantly reduced, which impacted the market negatively. Also, the printing operations were affected across the globe owing to the closing down of the facilities and support operations. Most firms across the globe adopted remote working, which led to a complete transition to paperless processes. Also, consumers significantly shifted to digital media due to safety concerns. These factors led to a reduced need for Digital printing, thereby considerably impacting the market.

Furthermore, due to the cancellation of numerous events, there was a decreased demand for printed promotional materials. Also, the advertising strategy was shifted to the digital medium, and demand for printed advertising products was reduced during the pandemic. However, the pandemic resulted in increased demand for packaging owing to the booming demand for packaged products.

Key market players in the Global Digital Printing Market are : -

• Giesecke Devrient GmbH
• De La Rue plc
• CCL Industries Inc.
• Document Digital Systems, Inc.
• Brady Corporation
• SICPA Holding SA
• Orell Füssli Holding AG
• Digital Printing and Minting Corporation of India Limited (SPMCIL)
• Bundesdruckerei GmbH
• Royal Mint of Spain
• Polska Wytwornia Papierow Wartosciowych S.A. (PWPW)
• Goznak
• Crane Currency

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“The growth is attributed to the rapid adoption of inkjet and laser printing solutions across the paper and packaging printing sector due to the cost-efficient and flexible nature of the technology. Furthermore, the segment is anticipated to be driven by the adoption of (AI), and (IoT) based technologies. Digital printing also provides reduced costs for color prints and has a better return on investments, and hence is adopted widely for printing applications.

The dominant nature of the segment is owing to the growing demand for printing from packaging applications. Lithography technology offers various advantages, such as consistent and high image quality, leading to higher adoption. Lithographic printing is ideal for high-volume batches of static mailings, such as directories and product advertisements. Flexographic technology is also one of the most used technologies. However, the post-printing processes required for it limits its adoption.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Digital Printing Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Printing Process (Electrophotography, Inkjet), Application (Books, Commercial Printing, Packaging (Labels, Corrugated Packaging, Cartons, Flexible Packaging, Rigid Plastic Packaging, Metal Packaging)),By Region, Competition 2018-2028. has evaluated the future growth potential of Global Digital Printing Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the Global Digital Printing Market.

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