Press Release

Ready to Drink Tea & Coffee Market Grow with a CAGR of 6.35% through 2030

 

The Global Ready to Drink Tea & Coffee Market is growing due to rising health consciousness, demand for convenience, and product innovation with premium flavors.

According to TechSci Research report, “Ready to Drink Tea & Coffee Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global Ready to Drink Tea & Coffee Market stood at USD 113.15 Billion in 2024 and is expected to grow USD 163.72 Billion by 2030 with a CAGR of 6.35% during the forecast period. The Global Ready-to-Drink (RTD) Tea & Coffee Market has witnessed substantial growth in recent years, driven by changing consumer lifestyles, urbanization, and increasing health awareness. Consumers are increasingly seeking convenient, on-the-go beverages that provide both refreshment and functional benefits, positioning RTD tea and coffee as attractive alternatives to traditional brewed drinks and carbonated soft drinks. RTD tea, in particular, dominates the market due to its versatility, low calorie content, and wide array of flavors, including green, herbal, and fruit-infused variants. Meanwhile, RTD coffee is gaining traction in urban and premium segments with offerings such as cold brew, nitro, and plant-based lattes, appealing to younger consumers seeking café-quality beverages in ready-to-consume formats. The market is further supported by strong consumption in Asia-Pacific, where tea culture is deeply ingrained, as well as increasing adoption in North America and Europe driven by health and wellness trends.

RTD tea and coffee are increasingly positioned as healthier beverage alternatives, often containing natural antioxidants, lower sugar levels, and functional ingredients such as vitamins, probiotics, and adaptogens. Consumers are shifting away from sugary soft drinks and seeking beverages that support wellness, mental clarity, and energy. This trend has encouraged manufacturers to innovate with clean-label, organic, and plant-based products that appeal to both health-focused and environmentally conscious audiences. RTD coffee, with its smoother taste profiles in cold brew and nitro formats, also attracts consumers looking for natural energy boosts without the high acidity or bitterness of traditional coffee. These health-oriented drivers have accelerated product development, leading to a broader portfolio of functional, ready-to-drink beverages.

Convenience and urbanization form another major market driver. Modern consumers, particularly millennials and Gen Z, are increasingly time-conscious and seek beverages that can be consumed anytime, anywhere. RTD tea and coffee meet this need by offering portable, pre-packaged options that eliminate preparation time while maintaining quality. Busy urban lifestyles, long commutes, and the rise of single-person households have reinforced the demand for on-the-go beverages. Additionally, the expansion of convenience stores, supermarkets, vending machines, and e-commerce platforms ensures that RTD products are readily accessible to a wide audience.

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The global Ready to Drink Tea & Coffee Market is segmented into type, packaging type, distribution channel, and region.

Based on packaging type, cans dominate over glass bottles as the leading packaging segment. Cans are preferred due to their portability, convenience, lightweight nature, and recyclability, making them ideal for on-the-go consumption and mass distribution. They are particularly popular for iced teas, cold brew, and nitro coffee, and are widely adopted in supermarkets, convenience stores, vending machines, and e-commerce channels. While glass bottles are associated with premium beverages and offer better taste preservation and aesthetic appeal, their higher cost, fragility, and heavier weight limit widespread adoption. Overall, cans provide a cost-effective, practical, and environmentally favorable solution, securing their position as the dominant packaging format globally.

Based on region, Europe is the fastest-growing region in the global Ready-to-Drink (RTD) Tea & Coffee Market, driven by rising health consciousness, evolving consumer preferences, and increasing demand for functional and low-sugar beverages. European consumers are seeking healthier alternatives to carbonated soft drinks, favoring RTD tea and coffee variants that offer natural antioxidants, plant-based ingredients, and added functional benefits such as vitamins, probiotics, and adaptogens. Premiumization trends and a strong café culture are encouraging the adoption of specialty beverages, including cold brew, nitro coffee, and artisanal tea blends. Additionally, expanding e-commerce platforms, modern retail channels, and sustainability-focused packaging innovations are enhancing accessibility and appeal. These factors collectively contribute to Europe’s rapid market growth and high potential for continued expansion.

Major companies operating in the global Ready to Drink Tea & Coffee Market are:

  • Suntory Holdings Limited
  • Nestlé SA
  • The Coca Cola Company
  • Unilever PLC
  • Asahi Group Holdings, Ltd.
  • PepsiCo Inc
  • Starbucks Coffee Company
  • Monster Energy Company
  • Danone
  • AriZona Beverages USA

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The Global Ready-to-Drink (RTD) Tea & Coffee Market is driven by rising health consciousness, increasing demand for convenience, product innovation with premium flavors, and expanding distribution through retail and e-commerce channels. Key trends include the growing popularity of cold brew and specialty beverages, sustainable and eco-friendly packaging, digitalization and social media influence, and the fusion of indulgence with functional wellness benefits.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

 

“Ready to Drink Tea & Coffee Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Tea, Coffee), By Packaging Type (Glass Bottle, Canned, Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Ready to Drink Tea & Coffee Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Ready to Drink Tea & Coffee Market.

 

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