Botanicals & Acupuncture Market to Grow with a CAGR of 8.55% through 2031

A shift toward holistic well-being and supportive research are expected to drive the Global Botanicals & Acupuncture Market growth in the forecast period, 2027-2031.

According to TechSci Research report, “Botanicals & Acupuncture Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities,  2021-2031F”, the Global Botanicals & Acupuncture Market will grow from USD 44.82 Billion in 2025 to USD 73.32 Billion by 2031 at an 8.55% CAGR. This can be attributed to supportive research and clinical studies. As interest in botanicals and acupuncture has grown, so too has the body of scientific research supporting their efficacy. Clinical studies and research publications have provided evidence of the positive effects of various botanical compounds and acupuncture treatments on a wide range of health conditions. This empirical data has bolstered consumer confidence in these therapies.

Furthermore, the development of advanced herbal formulations is increasing. Herbalists and researchers are exploring new ways to combine botanical ingredients for enhanced therapeutic effects. These formulations aim to address specific health conditions and to provide alternatives to pharmaceuticals.

The widespread acceptance of multi-component drug development is poised to increase the use of botanicals in the medical sector. The adoption of a reverse pharmacology approach has gained substantial momentum in botanical manufacturing, particularly through the reverse engineering of traditional herbal medicines. This strategic approach not only reduces the time and costs associated with drug development but also stimulates growth in the botanicals and acupuncture markets.

Ensuring the safety and effectiveness of botanical drugs is a critical focus for industrialized economies like China, Europe, and the U.S. These regions require access to data related to pharmacokinetics, drug-drug interactions, and mechanism of action. Consequently, it is recommended that countries or organizations collaborate to provide the necessary resources and institutions to ensure the successful introduction of botanical complementary therapies.

Plant resources have gained significant importance in the production of herbal medicines, with traditional plant materials serving as primary materials for drug development, accounting for over 70% of traditional medications. Countries such as Germany, China, South Korea, Japan, and India have developed various strategies for sourcing plant resources for the development of herbal medicines, including those for treating conditions such as malaria.

The adoption of technology has increased substantially among professionals in this market. The integration of traditional Chinese acupuncture with state-of-the-art devices is poised to gain significant popularity in the near future. Furthermore, patients' common preference for and trust in technology-based therapies, coupled with an increase in practitioners' use of advanced tools, are expected to drive market growth.

Key players have invested and established manufacturing facilities to develop strategies that facilitate the successful commercial scale-up of ayurvedic medicines. These companies have also adopted promotional tactics, including social media, email marketing, content marketing, and Google Ads, to enhance revenue. These promotional activities are anticipated to propel the adoption of botanical complementary and alternative health modalities.

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The Global Botanicals & Acupuncture Market is segmented into intervention, distribution method, regional distribution, and company.

Due to its intervention, Botanicals dominated the market and accounted for the largest share of global revenue in 2022. Botanical complementary therapy is among the oldest forms of alternative medicine. Moreover, herbs and medicinal plants have gained substantial popularity due to their adaptability to various processing and transport methods. The increasing preference for herbal remedies among the elderly and the use of botanical medicine for women's health are also contributing to the growth of this segment.

Furthermore, the introduction of additional acupuncture-based spa services is further fueling the growth of this segment. Acupuncture is marketed for various spa services, including weight loss, relaxation, beauty treatments, energy enhancement, and stress relief. Additionally, the increasing number of practitioners using marketing intelligence and advanced tools in this field is positively affecting segment growth.

Based on distribution method, the direct sales segment emerged as the leader in terms of revenue generation in 2022. Patients who lean towards specific complementary therapies, particularly acupuncture and naturopathy, vastly prefer direct sales or medical consultations. To enhance direct sales and secure a larger share of revenue, Ayurveda and naturopathy practitioners have employed various marketing strategies to facilitate direct interaction between practitioners and patients.

The distance correspondence segment is expected to experience the fastest growth during the forecast period. This growth is primarily attributable to the increasing use of distance correspondence education programs for training professionals in this market. Furthermore, practitioners have introduced long-distance energy treatments and virtual acupuncture therapies, thereby contributing to the expansion of this segment.

Major companies operating in Global Botanicals & Acupuncture Market are:

• Modern Acupuncture
• Chiropuncture, Inc.
• ARC Acupuncture & Physical Therapy
• NatureKue, Inc.
• Columbia Nutritional, LLC
• Herb Pharm
• HILLS HERBAL CARE
• Pure Encapsulations Inc
• Ayush Ayurveda
• SHENG CHANG PHARMACEUTICAL CO., LTD.

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“The Global Botanicals & Acupuncture Market is in a state of evolution, driven by emerging trends that reflect the changing healthcare landscape. From personalized healthcare solutions to digital integration, ethical sourcing, and the integration of complementary therapies with conventional medicine, these trends are shaping the future of the market. As consumer awareness and demand for natural and holistic healthcare options continue to grow, the Botanicals & Acupuncture Market is poised for further expansion and innovation in the coming years. Practitioners, businesses, and researchers in this field are adapting to these trends to meet the evolving needs of a health-conscious global population,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Botanicals & Acupuncture Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Intervention (Botanicals (Ayurveda, Naturopathy, Homeopathy), Acupuncture), By Distribution Method (Direct Sales, E-Sales, Distance Correspondence), By Region, and By Competition 2021-2031F”, has evaluated the future growth potential of Global Botanicals & Acupuncture Market and provides statistics & information on market size, structure and future market growth. The report aims to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Global Botanicals & Acupuncture Market.

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