Industry News

New Consumer Survey Ranks KENT RO No. 1 in After Sales Service for Water Purifiers in India

 The growing consumer awareness for safe drinking water coupled with availability of water purifiers at lower rates to propel Water Purifiers Sale in India.

With one third of the world’s population living in water stressed areas, access to clean drinking water globally is a major hurdle. This combined with the growing awareness for safe drinking water has played a major role in propelling the demand of water purifiers. It has been reported that in the recent years the Indian water purifier industry has witnessed an exponential growth. Taking a cue from the same, the “India Water Purifier Market Forecast & Opportunities 2016” report is aimed towards highlighting the various opportunities present in the Indian water purifier industry.

During FY’08, the Indian water purifier industry has seen an increased growth rate of 17% and is expected to continue this growth trajectory. Availability of water purifiers on lower rates has furthermore driven the market. TechSci Research predicts a turnover growth in the Indian water purifier market of more than 22% CAGR during the period between FY’11 and to FY’14. Sensing the potential of this market, global majors such as Philips and Hindustan Lever are now looking to spread their share. The report further covers consumer survey results of 600 households from 10 cities in India to find out their preferences, views, issues, etc. As per the survey results, KENT RO Systems has been rated No. 1 in after sales services, which is considered to be one of the biggest concern of Indian consumers today. The largest market shareholder Eureka Forbes seems to be losing on this front and stood at 5th position.

The “India Water Purifier Market Forecast & Opportunities 2016” is expected to give its readers a detailed and unbiased overview on the Water Purifier market in India. Further, it will allow the readers to understand the trends in this industry and speculate on the expected growth that the water purifier is expected to experience in the coming years. The finding of this report will assist the industry goers to align their market-centric strategies according to on-going and expected future trends in the industry.

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