The importance of consumer survey can be best found by listening to results. Regardless of the type of business one is in, getting input from the customers is critical to everyone's success. It doesn't matter how long or how successful one as an individual may be; they will never cease to better their business without learning from their customers. This is one of the first steps to successful improvement of customer service.

It is reported that groundwater in one-third of India's 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasing number of people becoming conscious of the risks of drinking contaminated water, the demand for water purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed an exponential growth of more than 22% CAGR.

TechSci Research conducted a survey across 10 major cities in India with 500 users of water purifier to understand the consumer behaviour patterns. The cities covered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune and Bhopal. The Indian market has tremendous potential which is more evident from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The three principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we are likely to see others entering the fray. “India Water Purifier Consumer Survey Analysis 2011” discusses the changing consumer behaviour in the Indian water purifier industry:

“India Water Purifier Consumer Survey Analysis, 2011” gives a detailed and unbiased unprejudiced overview on the consumer behaviour towards different water purifier available in India. This report help readers to identify the on-going trends in the industry and expected anticipated growth in the coming years or future, as a consequence of depending upon changing industry dynamics in the coming years. The report will help industry consultants, water purifier companies and other stakeholders to align their market-centric strategies according to on-going and expected future trends in future.

1.    Executive Summary

2.    India Water Purifier Market

3.    Consumer Survey Analysis

3.1.  Demographic

3.2.  Brand Awareness

3.3.  Key Players Benchmarking

3.4.  Buying Behavior Pattern

3.5.  Optimum Price Point Research

4.    Key Takeaways

  • List Of Figure

    Figure A: Do you think that the drinking water supply by Municipal Corporation / Government is 100% disinfected?

    Figure B: From where do you get your drinking water?

    Figure C: Below mentioned is a list of water purifier companies. Please let us know which ones are you aware of:

    Figure D: How would you rate the following attributes in accordance with their importance while making a buying decision?

    Figure E: How would you rate the following companies in terms of water purifier's quality of filtering water?

    Figure F: How would you rate the following companies in terms of water purifier's design?

    Figure G: How would you rate the following companies in terms of after sales service?

    Figure H: Please rate the below mentioned motivational factors behind buying water purifier?

    Figure I: Which ones would you say is more secure and safe drinking water?

    Figure J: From where do you buy your water purifier?

    Figure K: What is an optimum price that you would be willing to shell out for your next water purifier purchase?

    Figure L: What is your household monthly income?

    Figure M: Who makes the household buying decision in your family?

    Figure N: On an average how much does your household spend on drinking water in a month?