Press Release

United States Skin Care Market to Grow with a CAGR of 4.65% through 2028

United States Skin Care Market is being propelled by Rising demand for smart home products and the growing popularity of outdoor living spaces.


According to TechSci Research report, “United States Skin Care Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the United States Skin Care Market stood at USD 28.66 billion in 2022 and is anticipated to grow with a CAGR of 4.65% in the forecast period, 2024-2028. The United States skincare industry is a dynamic and ever-evolving sector, driven by factors like consumer awareness, technological innovation, and wellness trends. Skincare products, ranging from cleansers and moisturizers to specialized treatments, cater to diverse skin types and concerns. Clean and sustainable beauty practices have gained momentum, emphasizing transparency in ingredients and eco-conscious packaging. Personalization and customization are at the forefront, allowing consumers to tailor their skincare routines. Wellness plays a vital role as the link between overall health and skin becomes increasingly apparent. Technology, including AI and virtual consultations, is transforming the industry, enhancing consumer experiences.

Consumer Awareness and Education play a pivotal role in driving the skincare industry. People are becoming more conscious of the importance of maintaining healthy skin as part of their overall well-being. This awareness has been bolstered by information dissemination through various channels, including the internet, television, and print media. Consumers are now more informed about the impact of lifestyle choices, environmental factors, and skincare routines on their skin health. This awareness has led to a growing demand for skincare products and treatments designed to address specific skin concerns such as acne, aging, and hyperpigmentation. With the knowledge that one's lifestyle choices and the environment can have adverse effects on their skin, individuals are proactively seeking solutions that counteract these issues.

Technological Advancements have been a significant driver in the skincare industry. Innovations in skincare science, research, and manufacturing have led to the development of new products and treatments. Advanced technologies have enabled the creation of high-performance skincare products that can effectively address a wide range of skin issues. Non-invasive cosmetic procedures, like laser treatments and chemical peels, have also become more accessible and affordable.

These innovations allow consumers to achieve desired results without resorting to surgery, which is often more invasive and costly. Furthermore, digital technology has revolutionized the way skincare brands connect with consumers. Virtual consultations with dermatologists, telemedicine, and AI-driven skincare analysis apps enable individuals to receive personalized advice and treatment recommendations. Online shopping and e-commerce platforms have made it easier for consumers to access a wide array of skincare products from the comfort of their homes, contributing to the industry's growth.


Browse over XX market data Figures spread through 83 Pages and an in-depth TOC on "United States Skin Care Market.”


Health and Wellness Trends have become integral to the skincare industry. As people place increasing importance on leading healthier lives, they recognize that skincare is an integral part of overall well-being. A focus on clean beauty, holistic health, and ingredient transparency has become a significant trend in skincare. Consumers are seeking skincare products that not only enhance their appearance but also contribute to their overall health. Products that claim to offer anti-aging, anti-inflammatory, and hydrating benefits have gained popularity as consumers aim to address multiple skin concerns in one regimen. In addition to physical well-being, mental health plays a role in shaping the skincare industry. Self-care rituals, including skincare routines, provide individuals with moments of relaxation and self-expression. Brands are capitalizing on this trend by marketing their products as not only effective but also as a means of self-indulgence and self-love.

Social Media and Influencer Influence have had a profound impact on the skincare industry. Social media platforms have become powerful drivers of trends and consumer behavior. Influencers, beauty bloggers, and skincare experts on platforms like Instagram, YouTube, and TikTok have a significant impact on the purchasing decisions of their followers. They share product reviews, skincare routines, and beauty tips, helping consumers discover new products and understand how to use them effectively. Skincare brands are increasingly collaborating with influencers to promote their products, and this influencer marketing has become a central component of many marketing strategies.

Influencers often have large, engaged followings and can quickly create trends or elevate the status of certain products. Social media platforms also facilitate direct engagement between consumers and brands. Customers can leave reviews, ask questions, and receive personalized recommendations from skincare brands, which enhances the interactive and personalized nature of consumer-brand interactions. The visual nature of social media has also led to a focus on aesthetics and packaging. Instagram-worthy packaging and visually appealing products are more likely to gain attention and popularity on social media, further influencing consumer choices.

United States Skin Care market is segmented into product type, origin, sales channel, and region.

Based on the origin, the market is segmented into conventional, organic.

The organic skincare segment is the fastest-growing sector in the United States. Consumers are increasingly concerned about the safety and environmental impact of their skincare products, leading to a surge in demand for clean and organic alternatives. This trend is driven by a desire for transparency, with individuals seeking products free from harmful chemicals and synthetic additives. Organic skincare products contain natural, sustainably sourced ingredients, and are often produced with environmentally friendly practices. As the demand for cleaner, eco-conscious options continues to rise, skincare companies are responding by formulating organic products and obtaining relevant certifications, positioning this segment as a leader in the industry's growth.


Major companies operating in United States Skin Care market are:

  • New Avon LLC
  • Beiersdorf Inc.
  • Estee Lauder USA
  • L’Oreal USA Inc.
  • P & G Company
  • Unilever USA
  • AmorePacific US Inc.
  • Amway Corporation
  • Aveda Corporation
  • Babor Cosmetics America Corp.


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The United States skincare industry is marked by robust growth and evolving consumer preferences. Factors driving this market include a growing emphasis on clean and sustainable beauty, personalization, and the recognition of the skin-wellness connection. Technology-driven solutions like AI-powered recommendations and virtual consultations are reshaping the consumer experience. However, regulatory complexities and an overwhelming product selection challenge both consumers and industry players. While misinformation and pseudo-science pose potential risks, the skincare sector continues to adapt and innovate to meet the demands of a well-informed and discerning clientele.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

United States Skin Care Market By Product Type (Face Care, Body Care), By Origin (Conventional, Organic), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Multi Branded Stores, Others) By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of United States Skin Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States Skin Care market.



Mr. Ken Mathews

Techsci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170                   

Tel: +13322586602

Email: [email protected]


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United States Skin Care Market By Product Type (Face Care, Body Care), By Origin (Conventional, Organic), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Online, Multi Branded Stores, Others) By Region, By Competition Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Nov, 2023

United States Skin Care Market is being propelled by increasing awareness of the importance of skin health and the rising demand for premium skin care products.

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