Premium Motorcycle manufacturer Ducati unveils Multistrada 1200 Pikes Peak in Delhi
India: By
launching the Multistrada 1200 Pikes Peak in Indian market, premium motorcycle
maker Ducati is poised to target the Indian two wheeler market. The company has
launched their new model in Indian Metropolitan cities – Delhi, Mumbai,
Gurgaon, Pune & Bengaluru which will be available at a price of USD 30,600
(ex-showroom Delhi).
The Multistrada 1200 Pikes Peak is equipped
with Ducati Testastretta twin-cylinder engine with cutting edge technology. The
motorcycle also has excellent features such as Cornering ABS, Cornering Lights,
Ducati wheelie control, Ducati Traction control along with cruise control. The
motorcycle is also loaded with Ducati Multimedia System that enables the bike
to be connected with a smartphone along with key multimedia function which is
capable of displaying information on the colour TFT dashboard.
“The Multistrada 1200 Pikes Peak is a
motorcycle in which touring capability meets performance. With its race
inspired looks and cutting edge technology, the Pikes Peak is in a league of
its own and we're sure enthusiasts will appreciate this version of the
Multistrada” said, Ravi Avalur, Managing Director, Ducati India.
The Pikes Peak is an enhanced and more
improved version of company’s existing model Multistrada 1200 S which
registered a victory in Pikes Peak International Hill Climb in Colorado, which
is one of the most challenging races across the world.
According to a recent report published by TechSci Research, “India
Premium Motorcycles Market Forecast & Opportunities, 2020”, India
premium motorcycles market is projected to grow at a CAGR of over 27% during
2015-20. Rising number of high net worth Individuals coupled with an increasing
number of premium motorcycle players focusing on setting up domestic production
or assembly units in India are the major factors expected to drive the
country’s premium motorcycles market over the next five years. In 2014, Southern
India comprising Hyderabad, Chennai, Kerala, Bangalore, etc. dominated the
India premium motorcycles market, followed by Northern India. Harley Davidson
Motor Company dominated the premium motorcycles market in India in 2014,
however, on account of recent entry of other global giants such as Triumph
Motorcycles, Indian Motorcycles and Benelli in India, Harley is expected to
face stiff competition in the coming years.
TechSci
Research believes that, the decision taken by Italian manufacturer to launch their
new model in India is expected to support the market share of Ducati over the
next five years.