Middle East & North Africa Power Bank Market growth to Grow with a robust CAGR through to 2028
Surge in smartphone adoption, driven by factors such
as increased affordability and improved connectivity infrastructure are
expected to drive the Middle East & North Africa Power Bank Market growth
in the forecast period, 2024-2028.
According to TechSci Research report, “Middle East
& North Africa Power Bank Market - By Country, Competition, Forecast and Opportunities,
2018-2028”, the Middle East & North Africa Power Bank Market is
expected to register a robust during the forecast period, 2024-2028. The MENA
region is a highly sought-after tourist destination, drawing millions of
visitors each year. Tourists frequently depend on their smartphones for
navigation, communication, and capturing their journeys. Power banks address
this need by providing a portable power source for travelers.
The MENA region is currently undergoing substantial
urbanization and infrastructure development, marked by the construction of
smart cities, transportation hubs, and commercial centers. This progress has
resulted in an increasing need for power banks to guarantee uninterrupted
connectivity in public areas and while on the go. Manufacturers can seize this
opportunity by offering power banks to businesses, public facilities, and
consumers seeking dependable charging solutions.
Based on capacity, 8001 – 12000 mAh segment has
emerged as the predominant market leader. Power banks in this segment are
highly versatile and capable of charging a wide range of devices, including
smartphones, tablets, and smaller laptops. This remarkable flexibility has made
them immensely popular among professionals and students who heavily rely on
multiple devices for their work and studies. The MENA region's flourishing
tourism industry has significantly contributed to the growth of this segment.
Tourists frequently require power banks in this capacity range to ensure
uninterrupted connectivity while exploring the region's captivating
attractions. Manufacturers are diligently focusing on designing power banks
that are compact and portable within this capacity range. Consumers who
prioritize convenience greatly prefer slim and lightweight designs that allow
them to carry their power banks effortlessly. By collaborating with local
retailers, e-commerce platforms, and travel agencies, manufacturers can effectively
expand their distribution networks in the MENA region, particularly in segments
catering to travelers and tourists. Furthermore, manufacturers can
strategically invest in research and development to introduce innovative
features, such as multi-device charging, enhanced durability, and compatibility
with emerging technologies, thereby seizing a larger market share within this
capacity range.
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Based on distribution channel, Offline segment is
expected to grow during the forecast period. Power banks of various capacities, brands, and price
points are readily available in physical stores. Consumers have the freedom to
choose from a wide range of options based on their preferences, needs, and
budget. In-store, consumers can seek guidance and advice from knowledgeable
sales representatives, enabling them to make informed decisions tailored to
their specific requirements. Collaborations with smartphone manufacturers,
mobile network operators, or travel agencies offer retailers the opportunity to
sell power banks as complementary products, driving foot traffic and boosting
sales. By implementing localized marketing strategies, retailers can customize
their promotions and product offerings to cater to the diverse consumer base in
the MENA region. In conclusion, the offline segment of the MENA Power Bank
Market remains a significant channel for consumers, providing benefits such as
product exploration and immediate gratification. Through leveraging in-store
promotions, expert assistance, and localized marketing, retailers can
capitalize on the opportunities presented by offline sales and enhance the
shopping experience for consumers.
Major companies operating in Middle East & North
Africa Power Bank Market are:
- Anker Innovations
- Xiaomi
- RAVPower
- Zendure
- Huawei
- Samsung
- Energizer
- Belkin
- Promate Technologies
- MyCharge
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“Saudi Arabia is expected to dominate the market
during the forecast period.
Saudi
Arabia boasts a substantial smartphone penetration rate, with a significant
portion of the population relying on these devices for diverse purposes. The
requirement for dependable power sources to ensure smartphones remain charged
throughout the day has resulted in a strong demand for power banks.,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“Middle
East and North Africa Power Bank Market Segmented By Type (Lithium-ion and
Lithium Polymer), By Capacity (Up to 4000 mAh, 4001 – 8000 mAh, 8001 – 12000
mAh and Above 12000 mAh), By USB Ports (One Port, Two Ports, Three Ports and
Above), By Distribution Channel (Online and Offline), By Country, By
Competition Forecast & Opportunities, 2018-2028,”, has evaluated
the future growth potential of Middle East & North Africa Power Bank Market
and provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Middle East & North Africa Power Bank
Market.
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