Middle East & Africa Ultra High-Performance (UHP) Tire Market to Grow with a CAGR of 3.12% through 2030
Rising demand for sports and luxury vehicles, increasing
consumer preference for superior grip and speed-rated tyres, and growing
adoption of premium tyres in the replacement segment are the factors driving
the market in the forecast period 2026–2030.
According to TechSci Research report, “Middle East
& Africa Ultra High-Performance (UHP) Tire Market – By Country, Competition, Forecast & Opportunities, 2020-2030F”, The Middle East
& Africa Ultra High-Performance (UHP) Tire Market was valued at USD 638.02
Million in 2024 and is expected to reach USD 767.18 Million by 2030 with a CAGR
of 3.12% during the forecast period.
The Middle East and Africa Ultra High-Performance (UHP) tire
market is gaining traction as automotive preferences evolve toward enhanced
driving dynamics, efficiency, and aesthetics. This momentum is being fueled by
rising urbanization and the expansion of well-developed road infrastructure,
which enables high-speed driving and encourages the adoption of
performance-optimized tyres. The market is also seeing a lift from changing
consumer demographics, particularly the growing segment of younger drivers who prioritize
sportier looks and responsive vehicle handling. Increasing access to vehicle
financing and lease programs is driving the purchase of mid to high-tier
vehicles that often come factory-fitted with UHP tyres.
Another contributing factor is the rising demand for
low-profile tyres paired with larger alloy wheels, which offer both visual
appeal and improved road feedback. Automotive manufacturers are intensifying
collaboration with tyre brands to co-develop vehicle-specific UHP tyres,
further elevating original equipment demand. In parallel, the tuning and
customization industry continues to influence the replacement tire market, as
customers seek upgrades that enhance both performance and design. Increased focus
on fuel economy and rolling resistance by performance tyre makers is helping
bridge the gap between aggressive handling and everyday practicality. These
combined shifts in lifestyle, design preferences, and consumer expectations are
shaping a new growth phase for the UHP tire market in the region.
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Market"
Middle East & Africa Ultra High-Performance (UHP)
Tire Market Is Segmented by Vehicle Type, Demand Category, and Country.
In
2024, the replacement segment led growth in the Middle East & Africa UHP
tire market, significantly outpacing the OEM category. As the region’s vehicle
fleet matured, more consumers sought tyre replacements that not only restored
but enhanced vehicle performance. Enthusiasts and daily drivers alike upgraded
to ultra high-performance tyres to achieve better grip, reduced braking
distances, and improved driving control. The rise of personalized driving
experiences and the popularity of tuning and styling modifications further
increased aftermarket demand. The availability of a wider range of UHP tyres
through e-commerce platforms, independent workshops, and branded retail
channels made it easier for consumers to select high-performance options
tailored to their vehicle and driving habits. Flexible payment options and
promotional campaigns also helped encourage quicker replacement cycles among
performance-conscious users.
Among the key regional markets, the United Arab Emirates
recorded the fastest growth in UHP tire. The country’s expanding
luxury vehicle base, supported by high-income consumers and a
performance-oriented car culture, played a crucial role in accelerating demand.
The growing presence of electric vehicles, which often require UHP tyres to
support instant torque and high-speed capabilities, also fueled this trend.
Continuous investment in urban infrastructure and road quality encouraged drivers
to choose tyres that could match high-speed conditions. A well-established
automotive service network and rising consumer awareness about tyre performance
further propelled UHP tyre uptake in the UAE market.
Major Market Players Operating in Middle East &
Africa Ultra High-Performance (UHP) Tire Market Are:
- Bridgestone
Corporation
- Michelin
Group
- The
Goodyear Tyres & Rubber Company
- Continental
AG
- Pirelli
& C. S.p.A.
- Yokohama
Rubber Company, Limited
- Hankook
Tyres & Technology Co., Ltd.
- Kumho
Tyres Co., Inc.
- Sumitomo
Rubber Industries, Ltd.
- Toyo
Tyres Corporation
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“Digital platforms are becoming a key distribution channel for ultra high-performance tyres as consumers increasingly turn to online resources for convenience, price comparison, and product selection. Online marketplaces offer a broader selection of brands, models, and specifications, enabling buyers to find UHP tyres that meet their exact performance and aesthetic preferences. Enhanced visibility into product reviews, expert recommendations, and fitment guides makes the online buying experience more transparent and confidence-inspiring. The integration of virtual try-on tools, tyre size calculators, and vehicle-specific search filters streamlines the selection process, reducing dependency on physical retail outlets. E-commerce players often offer better deals, home delivery, and tie-ups with local workshops for installation, making the entire purchase and fitment process more seamless”,
said Mr. Karan Chechi, Research Director of TechSci Research, a research-based
global management consulting firm.
“Middle East & Africa Ultra High-Performance (UHP) Tire Market By Vehicle Type (Passenger Car, Two-wheeler), By Demand Category (OEM, Replacement), By Country, Competition, Forecast & Opportunities, 2020-2030F”, assesses the market's future
growth potential and provides data on market size, trends, and forecasts. It
aims to offer comprehensive market insights, helping decision-makers make
informed investment choices. The report also highlights emerging trends, key
drivers, challenges, and opportunities in the Middle East & Africa Ultra
High-Performance (UHP) Tire Market.
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