Non-Alcoholic Squash Market to Grow with a CAGR of 5.03% Globally through to 2028

Increasing popularity of healthy beverages, the rising demand for convenience products, and the growing trend of at-home consumption are factors driving the Global Non-Alcoholic Squash market in the forecast period 2024-2028.

According to TechSci Research report, “Global Non-Alcoholic Squash Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Non-Alcoholic Squash Market stood at USD 3.9 billion in 2022 and is anticipated to grow with a CAGR of 5.03% in the forecast period, 2024-2028. Consumers are becoming more aware of the health benefits of consuming non-alcoholic beverages, such as squash. Squash is a low-calorie drink that is a good source of vitamins and minerals. The rising demand for convenience products: Consumers are increasingly looking for convenient and on-the-go beverage options. Squash is a convenient drink that can be prepared quickly and easily. The growing trend of at-home consumption is also driving the growth of the non-alcoholic squash market. Squash is a popular beverage for at-home consumption, as it is a refreshing and affordable drink option.

The increasing availability of non-alcoholic squash in a variety of flavors and formats: Non-alcoholic squash is now available in a variety of flavors and formats, such as still drinks, sparkling drinks, and concentrates. This increased availability is making non-alcoholic squash more appealing to a wider range of consumers. The non-alcoholic squash market is expected to continue to grow in the coming years, driven by the increasing popularity of healthy beverages, the rising demand for convenience products, and the growing trend of at-home consumption. One of the most significant trends in the non-alcoholic squash market is the growing emphasis on health and wellness. As consumers become increasingly health-conscious, they seek beverages that align with their desire for nutritious and low-calorie options. Non-alcoholic squash, traditionally known for its sweet and fruity flavors, has adapted to meet these demands. Reduced sugar and sugar-free variants of non-alcoholic squash have also emerged, catering to consumers who want to enjoy the taste of squash without excessive sugar intake. Stevia, erythritol, and other non-caloric sweeteners are often used to achieve sweetness without added sugars. These innovations align with the health-conscious trend and cater to those looking for guilt-free indulgence.

Browse over 26 market data Figures spread through 182 Pages and an in-depth TOC on "Global Non-Alcoholic Squash Market”

The non-alcoholic squash market is experiencing substantial growth due to a combination of factors. The health and wellness trend, convenience, and versatility, shifting alcohol consumption patterns, flavor innovation, sustainable packaging, and effective marketing and branding strategies are all major drivers contributing to the market's expansion. As consumers continue to seek flavourful and healthier beverage alternatives, non-alcoholic squash is well-positioned to thrive in the evolving landscape of the beverage industry. The growth of online retail and e-commerce has transformed the non-alcoholic squash market by providing brands with new avenues for reaching consumers. The convenience of online shopping and the increased adoption of direct-to-consumer (DTC).

The rise of non-alcoholic mixology and mocktails has had a significant impact on the non-alcoholic squash market. Consumers are increasingly interested in creating sophisticated and flavourful non-alcoholic cocktails at home or enjoying them in bars and restaurants. Non-alcoholic squash serves as a crucial ingredient in this trend.

The Global Non-Alcoholic Squash Market is segmented into type, packaging, distribution channel, regional distribution, and company. Organic Non-Alcoholic Squash is a type of squash that is grown without the use of any pesticides or herbicides. Demand for organic squash has increased due to its health benefits which include low calories & carbohydrates along with high nutritional value including vitamins A & C & fiber which helps regulate bowel movements. Conventional Non-Alcoholic Squash is a type of squash that is not fermented and does not contain alcohol. It is typically lower in sugar and calories than other types of squash, making it a healthier option. Based on region, North America dominated the global market in terms of revenue share in 2022. This growth can be attributed to increasing health consciousness and fitness-oriented lifestyle among consumers, which has led them towards adopting a healthy diet including nutritious food products such as non-alcoholic squash.

Major companies operating in Global Non-Alcoholic Squash Market are:

• Nectar Imports Ltd.
• Anpellegrino s.p.a
• Robinsons
• Kissan
• Britvic
• Hamdard
• Pepsico
• Evergreen Juices
• The Coca-Cola Company
• Parle Agro

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“The Non-Alcoholic Squash market has experienced robust growth in recent years, driven by shifting consumer preferences towards healthier beverage choices, a surge in demand for versatile and flavorful options, and increasing awareness of the negative effects of alcohol consumption. This market expansion has seen the introduction of innovative products, such as reduced-sugar and functional variants, as well as a broader range of exotic flavors and premium offerings. With a focus on health and wellness, sustainability, and creative mixology, the Non-Alcoholic Squash market continues to thrive and adapt to evolving consumer demands.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Non-Alcoholic Squash Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic, Conventional), By Packaging (Bottles, Cans, Cartons, Pouches), By Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Non-Alcoholic Squash Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Non-Alcoholic Squash Market.

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