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RPG Life Sciences has announced to enter into cosmetology in collaboration with Italian cosmetic manufacturer Labo Cosprophar

India: RPG Life Sciences which has moved into a technical collaboration with Italian Cosmetic manufacturer, Labo Cosprophar which had licensed two research-based products to be launched in the Indian cosmetic market in this July. A Separate division is said to be created to market these unique products titled Crescina and Fillerina, specializing in hair-fall control and anti-aging, respectively. The Crescina is a global product which was designed for hair-regrowth and has obtained nine patents around the globe. The product activates hair follicle stem cells which helps in growth of new hair and the peptides & hydrolysed ingredients provide strength to hair which would allow the hair to remain strong for a long time. The other product Fillerina is designed for anti-aging treatment and has obtained a Swiss patent. The product is the first dermo-cosmetic filler which can be used externally. It is made out of a mix of filler gel and nourishing cream which, when combined, results in uplifting aged skin and the company has claimed that the results would be visible in two weeks.

According to TechSci Research, the consumers from Indian cosmetics industry have come a long way. Some years back the consumers in India was satisfied with simple red lipstick and black kohl eyeliner, but now the trend in cosmetics industry is changing and consumers want the whole package, which includes products ranging from hair care, skin care, cosmetics and others. Services like manicure, pedicure, facial, and hair styling, which were once considered as exclusive or premium things for women, have now become a part of grooming routine. Therefore, the companies are trying to expand their product portfolio in order to match the increasing demand of cosmetics products and services.

According to a recent report published by TechSci Research, “India Women’s Cosmetics Market Forecast & Opportunities, 2020”, the market for women’s cosmetics products in India is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women’s cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country. Major players in women’s cosmetics market include HUL, Procter & Gamble, L’Oréal and Himalaya, among others.

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