Printed Tissue Paper Market to Grow with a CAGR of 5.84% Globally through 2028
The global printed tissue paper market is experiencing
steady growth due to increased consumer demand for personalized and
eco-friendly tissue products, with a focus on quality and design innovations.
According to TechSci Research report, “Global Printed
Tissue Paper Market - Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2028”, the Global Printed Tissue Paper Market stood at
USD 705.6 million in 2022 and is anticipated to grow with a CAGR of 5.84% in
the forecast period, 2024-2028.
The
Global Printed Tissue Paper Market is marked by dynamic growth driven by
consumer demand for personalization, eco-friendliness, and innovative designs.
Sustainability concerns encourage the use of recycled materials. Advanced
printing technologies enable vibrant designs, while e-commerce packaging fuels
demand. The hospitality and foodservice industries also contribute to growth.
Challenges include sustainable sourcing, raw material cost fluctuations,
intense competition, and technological changes. However, the industry's ability
to address these challenges and capitalize on trends such as personalization,
sustainability, and digitalization positions it for continued expansion and
adaptation to evolving consumer preferences.
The Global Printed Tissue Paper Market is propelled by
several key drivers, collectively shaping its rapid growth and prominence
within the broader fashion and textile industries.
The Global Printed Tissue Paper Market is propelled by
several key drivers that collectively contribute to its dynamic growth and
evolution. Firstly, the increasing consumer demand for personalized products
has emerged as a significant driver. Tissue paper, traditionally regarded for
its utilitarian role, has evolved into a medium for self-expression and brand
identity. Consumers seek tissue paper that transcends its functional use,
opting for personalized designs, logos, and messages. This drive for personalization
is particularly evident in the retail and e-commerce sectors, where customized
tissue paper enhances the unboxing experience, fostering brand loyalty and
differentiation.
Secondly, a growing emphasis on eco-friendly and
sustainable practices is influencing the market. Consumers, increasingly aware
of environmental concerns, are favoring tissue paper products made from
recycled materials and featuring biodegradable or recyclable properties. This
shift in consumer preferences aligns with the global push toward
sustainability. Manufacturers are responding by adopting greener practices,
sourcing materials responsibly, and obtaining certifications that reassure
consumers of their commitment to eco-friendly production.
Innovation in quality and design represents a third
major driver. Advanced printing technologies have revolutionized the industry,
enabling manufacturers to produce tissue paper with intricate designs, vibrant
colors, and unique textures. Techniques such as digital printing and high-speed
flexographic printing have expanded the possibilities for creativity. The focus
on quality and design is particularly crucial in sectors like retail, where
tissue paper contributes to the overall aesthetic and branding of products.
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The relentless growth of e-commerce stands as a fourth
driver reshaping the printed tissue paper market. With a surge in online
shopping, businesses are recognizing the importance of enhancing the unboxing
experience. Custom-printed tissue paper plays a pivotal role in e-commerce
packaging, providing an opportunity for brands to create a memorable and
branded presentation of their products. This trend is likely to persist as the
e-commerce sector continues to grow globally.
Lastly, the influence of the hospitality and
foodservice industries contributes significantly to the market's growth.
Restaurants, hotels, and catering services utilize custom-printed tissue paper
to enhance their branding and customer experience. Branded tissue paper in
hospitality settings can elevate the perceived quality and professionalism of
services, making it a valuable aspect of customer engagement.
While these drivers contribute to the market's
positive trajectory, it's essential to acknowledge the challenges that may
impact its growth. The industry's dependence on virgin wood pulp poses
sustainability concerns, requiring a delicate balance between quality and
environmental responsibility. Fluctuations in the costs of raw materials,
particularly pulp and paper, can impact profit margins and necessitate
strategic sourcing practices.
Intense market competition and potential price wars
represent challenges as businesses strive to maintain profitability amid a
crowded marketplace. Technological disruptions, while driving innovation, also
pose challenges, especially for smaller enterprises looking to invest in and
adapt to the latest printing technologies.
In conclusion, the Global Printed Tissue Paper Market
is shaped by powerful drivers, including personalization trends, sustainability
considerations, innovations in quality and design, the growth of e-commerce,
and the influence of the hospitality and foodservice sectors. While these
drivers fuel industry growth, addressing challenges related to sustainability,
cost fluctuations, competition, and technology remains critical for sustained
success in this evolving market.
Major companies operating in Global Printed
Tissue Paper Market are:
- Asia Pulp & Paper
- Beeta Machines Private Limited
- Georgia – Pacific
- KCWW
- Lotus Tissue Papers Products
- Procter & Gamble
- Janhavi Enterprises
- Hengan China Investment Co. Ltd.
- Kimberly – Clark
- CMPC
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“The Global Printed Tissue Paper Market is driven by
consumer demand for personalized and eco-friendly products, with a focus on
quality and design innovations. Sustainability concerns encourage recycled
materials, while advanced printing technologies enable vibrant and intricate
designs. E-commerce growth enhances the importance of customized tissue paper
for packaging. Additionally, the hospitality and foodservice sectors contribute
significantly to market expansion. Challenges include sustainable sourcing,
fluctuating raw material costs, intense competition, and technological
disruptions. Nevertheless, the industry's ability to adapt to these challenges
and capitalize on trends positions it for continued growth and alignment with
evolving consumer preferences.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“Printed Tissue Paper Market – Global Industry Size,
Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Toilet
Paper, Kitchen Tissue, Facial Tissue, Others), By Application (Residential,
Commercial), By Sales Channel (Hypermarket/Supermarket, Convenience Stores,
Online, Others), By Region, By Competition, 2018-2028”, has evaluated
the future growth potential of Global Printed Tissue Paper Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Printed Tissue Paper Market.
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