Austria Tire Market to Grow with a CAGR of 5.13% through 2030
Rising vehicle parc, increasing demand for premium and
all-season tires, and the shift toward electric and connected vehicles are the
factors driving the market in the forecast period
2026–2030.
According to TechSci Research report, “Austria Tire
Market – By Region, Competition, Opportunities and Forecast, 2020-2030F”,
The Austria Tire Market was valued at USD 917.34 Million in 2024 and is
expected to reach USD 1238.49 Million by 2030 with a CAGR of 5.13% during the
forecast period. Austria's tire market is expanding, driven by rising vehicle
ownership and growing logistics operations across both urban and regional
areas. Consumer preferences are shifting toward advanced tire technologies that
enhance safety, fuel efficiency, and overall driving comfort. Regulatory
requirements such as EU tire labeling laws are fostering a more transparent,
performance-driven market environment.
The country’s strong push toward sustainability and
e-mobility is accelerating demand for energy-efficient and long-lasting tire
solutions. Innovations like smart tire technologies offering real-time insights
on pressure, temperature, and tread wear are increasingly relevant for electric
vehicles and fleet operators. Austrian consumers are also showing greater
interest in all-season and run-flat tires that offer convenience and
reliability in varying driving conditions.
Despite this progress, challenges remain around cost
sensitivity and inconsistent awareness, especially in the replacement segment.
Fluctuating raw material and transportation costs continue to pressure margins
and affect inventory stability. Some consumers still opt for low-cost, inferior
alternatives, raising safety concerns. Strengthened consumer education and
stricter market oversight are essential to sustain growth and uphold quality
standards.
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Austria Tire Market is Segmented By Vehicle Type, Demand
Category, Tire Construction Type, and By Region.
Austria's tire market is segmented into OEM and replacement
sectors, each with distinct dynamics. The OEM segment is closely tied to the
country’s automotive manufacturing activities, where vehicle producers demand
high-specification tires that comply with regulatory and efficiency standards.
These tires are designed to optimize vehicle performance in terms of fuel
economy, rolling resistance, and safety, and are increasingly tailored to the
needs of electric and hybrid vehicles. OEM demand is largely driven by
production volumes and manufacturer partnerships with leading tire brands.
The replacement segment serves a wider base, including
private motorists, fleet operators, and industrial users across all vehicle
types. Demand in this segment is influenced by tire wear, seasonal
requirements, and safety regulations mandating winter or all-season tires.
Consumers in Austria are becoming more informed, often turning to online
platforms for product comparisons, reviews, and better pricing, which is
reshaping purchasing behavior. The segment remains competitive, with demand
peaking during seasonal tire changeover periods and periods of high road usage.
In Lower Austria, one of the country’s most economically
active regions, tire demand has grown steadily due to rising commuter vehicle
use and expanding logistics operations. The region’s well-developed
infrastructure and ongoing road connectivity projects are increasing road
traffic and fleet activity, leading to a higher turnover in the replacement
market. Both passenger and commercial segments benefit from the proximity to
Vienna and the presence of key transport corridors. Seasonal shifts in temperature
and terrain conditions, especially in rural and semi-urban areas, require
drivers to invest in performance-grade tires that ensure safety and
reliability. Lower Austria’s mix of private vehicle usage and growing
commercial transport activity makes it a key contributor to the country’s
overall tire market growth in both OEM and aftermarket channels.
Major Market Players Operating in Austria Tire Market
Are:
- Bridgestone
Corporation
- Continental
AG
- Goodyear
Tire & Rubber Company
- Hankook
Tire & Technology Co., Ltd.
- Kumho
Tire Co. Inc.
- Michelin
Group
- Nokian
Tyres plc
- Pirelli
& C. S.p.A.
- Sumitomo
Rubber Industries Ltd
- Yokohama
Rubber Company Limited
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“The implementation of tire labeling regulations in the European Union has raised awareness among consumers about the importance of selecting the right tires based on factors like fuel efficiency, wet grip, and noise emissions. As a result, consumers in Austria are increasingly mindful of the information provided on tire labels. This trend has led to more informed tire purchasing decisions, with consumers opting for tires that not only meet legal requirements but also offer better fuel efficiency and safety features. Manufacturers are responding by prominently displaying these labels on their products and investing in research to improve their tire ratings in these key areas”, said Mr. Karan Chechi, Research Director of TechSci Research, a
research based global management consulting firm.
"Austria Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Region, Competition, Opportunities and Forecast, 2020-2030F”, assesses the market's future growth potential and
provides data on market size, trends, and forecasts. It aims to offer comprehensive
market insights, helping decision-makers make informed investment choices. The
report also highlights emerging trends, key drivers, challenges, and
opportunities in the Austria Tire Market.
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