Industry News

Ola going to expand into two new service categories

India: Ola, the renowned radio taxi brand of India, unveiled its plan to expand into two more services after starting the Ola shuttles, three-wheeler service, pool in car service, corporate cab offering, etc. The company has expanded its services portfolio by adding outstation facility as well as rental facility.

As per the company officials, with outstation facility, the customers would able to book the Ola cab service, two hours in advance for traveling intercity, through an Ola app. Whereas, as per the rental facility the customers would able to rent an Ola car on hourly basis instead of the pickup and drop cab service.

It was identified that Ola is continuously changing its strategy from specific focus on horizontal expansion model. Moreover, the recent move taken by the radio taxi aggregator would assist the company to reach its aim to reduce the car ownership. The step was taken by the company is contrast to the move taken by rival, Uber, which is targeting to expand its low cost service by the name UberGo across 26 cities in India. However, Ola has been operating in over 100 cities of the country.

After witnessing the step taken by Uber, which was surging the driver incentives as well as increasing customer discounts in India. Ola is relying on its core advantage of local dynamic knowledge, wherein, the company is planning solutions particularly for the Indian market.

According to a recent report published by TechSci Research, “India Radio Taxi Services Market Forecast and Opportunities, 2020” radio taxi services market in India has been exhibiting strong growth over the last few years with tier-I and tier-II cities witnessing vast improvements in their transportation systems. With changing travellers lifestyle and preferences, an increasing number of people in the country, prefer well-maintained, on-time taxi services.

As per TechSci Research, backed by several benefits offered by radio taxi operators such as safe, reliable and comfortable travel experience, online booking/payment option, booking through apps, 24x7 availability, promotional discounts, etc., customers are increasingly shifting from traditional unorganized taxis to organized radio taxis. Moreoevr, the recent move taken by Ola to expand its portfolio of services in India is certainly going to improve the customer experience across the country.

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