L’Oreal to launch new hair care range

India: L’Oreal has planned to introduce natural range of hair care products. Growing popularity of ayurvedic products in India has been a major reason for the company’s push towards natural hair care products. This new range will come under Garnier ultra blends and products such as shampoo, hair conditioners, oils and creams will come under the range. These range of products were specifically developed at the company’s local R&D centre over the past 18 months taking into consideration the local requirements. These Ultra Blends range is paraben-free range of shampoos, conditioners and treatments which is available in five variants: Royal Jelly and Lavender, 5 Precious Herbs, Henna and Blackberry, Soy Milk and Almonds, and Mythic Olive.

Increasing presence of companies in the ayurvedic sector such Hindustan Unilever Ltd, Colgate-Palmolive India Ltd, Dabur India Ltd, Marico Ltd, Godrej Consumer Products Ltd (GCPL) and Patanjali Ayurved Ltd has led to a significant growth in the Ayurvedic hair care market in the past five years. Increase in the demand for natural cosmetic products has also boosted the market for cosmetics market in the country.

According to TechSci Research, rising demand for natural cosmetic products will be a major driver for the cosmetics market in the country. The companies have been trying to sell their natural products at a premium price which is attracting the urban market. The company is expected to benefit from the introduction of the new range and would consequently increase its revenue share from India which currently accounts for less than 1% of the company’s global revenues.

According to a report published by TechSci Research “India Women’s Cosmetics Market Forecast & Opportunities, 2020”, the market for women’s cosmetics products in India is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women’s cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country. Major players in women’s cosmetics market include HUL, Procter & Gamble, L’Oréal and Himalaya, among others.