Godrej Appliances to invest Rs 200 crores to increase production

India: Two of Godrej’s manufacturing plants, located in Shirwal and Mohali, which are into the manufacturing of home appliances, will be expanding the production of air conditioners, washing machines and refrigerators, as the company is planning to invest Rs 200 crores for the Brownfield projects for both the plants. The project will include the software development, which will help in rebuilding a new product from an existing one, which will further add to the production level.

The company is also planning to increase its number of exclusive brand showroom stores to 100, which is 42 at present. The hike in production was required to meet the rising demand for Godrej’s product in the country. Moreover. The company will also be focusing on its designs and further developments related to new products, coupled with practice of becoming manufacturing expertise at its best.

According to TechSci Research, the expansion of production level of home appliances will help the company in meeting unexpected growing demand. Moreover, the company will be prepared to handle the tough situations such as Out Of Stock & Shortages of products. The companies have to maintain a balance between Supply & Demand accordingly, if understood properly, will help in saving variable cost & and experiencing maximum profits. Moreover, the demand for energy efficient air conditioners, refrigerators and washing machines is increasing in the country, and also it is becoming a trend to use energy efficient technology is almost every electrical appliances, as it helps in saving electricity, coupled with proper functioning and efficiency.