Press Release

Oman Automotive Market to Grow with a CAGR of 7.60% through 2030

Rising vehicle ownership, expansion of aftermarket services, and increasing demand for premium and technologically advanced vehicles are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Oman Automotive Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The Oman Automotive Market was valued at USD 3.12 Billion in 2024 and is expected to reach USD 4.84 Billion by 2030 with a CAGR of 7.60% during the forecast period.

The Oman automotive market is transitioning through a phase defined by evolving transportation needs, consumer lifestyle shifts, and infrastructure development. Unlike the earlier focus on consumer purchasing power, the current growth landscape is shaped by structural transformation in freight mobility, institutional fleet modernization, and public-private initiatives in transport digitization. Government-led urban planning and road network expansion have amplified connectivity between interior towns and industrial zones, driving demand for vehicles across various utility spectrums. This shift is not only prompting growth in light commercial vehicles but also creating demand for utility-focused passenger cars optimized for intercity travel.

A defining feature of the market is the rise in institutional procurement of vehicles by logistics firms, leasing companies, and fleet operators who are focused on reliability, lower maintenance costs, and extended lifecycle value. These organizations are showing preference for robust models tailored for rough terrain, temperature durability, and longer service intervals. In parallel, consumers are showing increasing interest in value-for-money offerings such as compact sedans, entry-level SUVs, and multipurpose utility vehicles that deliver balanced performance and economic fuel consumption. Seasonal buying behavior linked with tax-free periods, religious holidays, and promotional campaigns also influences demand patterns, with vehicle imports timed to coincide with anticipated spikes.

Financing options are playing a transformative role, with new models such as Islamic-compliant vehicle leasing (Ijara) gaining ground alongside conventional bank financing. These financial solutions are supported by digital onboarding processes and credit-scoring platforms that simplify approvals and widen access to ownership. Moreover, insurance bundling, fuel discount tie-ups, and mobile maintenance apps are reshaping the post-purchase ecosystem, enhancing customer satisfaction and retention. The emergence of vehicle customization and accessories markets has opened new business streams for dealerships, particularly in areas like aesthetic upgrades, multimedia kits, and off-road enhancements.

Electric and hybrid vehicles are receiving regulatory encouragement, yet their penetration is still limited due to infrastructure gaps and consumer concerns about charging convenience and cost of ownership. However, strategic moves by government-backed industrial hubs and free zones to pilot clean transport corridors are setting the groundwork for long-term sustainability. Furthermore, digital transformation of vehicle registration, taxation, and service tracking is introducing efficiencies into ownership cycles, helping authorities better manage traffic, emissions, and inspection timelines.

 

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Oman Automotive Market Is Segmented by Vehicle Type, Propulsion Type, Transmission Type, and By Region.

​In 2024, the electric vehicle (EV) segment emerged as the fastest-growing propulsion category in Oman’s automotive market, driven by a surge in infrastructure planning, awareness campaigns, and green transport incentives. While internal combustion engine (ICE) vehicles continue to dominate in volume, the pace at which EV adoption is rising reflects a shifting consumer sentiment and gradual market transformation. The expansion of charging networks in key urban centers, the introduction of preferential policies such as customs fee reductions, and the rollout of demonstration fleets across urban transportation corridors have catalyzed interest in electric mobility. Consumers are increasingly attracted to the long-term cost savings, lower maintenance needs, and smooth driving experience associated with electric powertrains. Institutional buyers are playing a pivotal role in this growth, particularly in fleet renewals for urban logistics and corporate mobility services, where total cost of ownership and sustainability reporting are critical performance factors.

The appeal of EVs is strengthened by tech-forward features such as regenerative braking, battery health monitoring, and seamless digital integration that are becoming important differentiators in the new vehicle purchase decision. Retail buyers are also responding to brand-led educational efforts, improved financing options tailored for electric models, and real-time assistance through digital sales platforms. As the segment expands, demand is increasing for supporting services such as EV-focused insurance plans, portable home chargers, and certified technician availability, which collectively enhance consumer confidence. Despite EVs still forming a small fraction of total vehicle registrations, the triple-digit percentage growth in 2024 indicates that electric mobility is progressing from an experimental choice to a viable mainstream alternative for Omani consumers and institutions.

Among all governorates, Al Batinah South witnessed the fastest growth in electric vehicle adoption during 2024. This region benefited from a combination of expanding urban infrastructure, dense population clusters, and targeted deployment of EV charging stations across key municipalities and transport nodes. Its strategic proximity to the capital region facilitated the early rollout of charging facilities and test programs by institutional fleet operators. Awareness activities in the form of roadshows and localized campaigns also saw strong public engagement, contributing to rising interest in EV ownership. Local dealerships in Al Batinah South reported increased footfall driven by queries around electric mobility, ownership costs, and aftersales support, signaling a fundamental shift in buyer preferences. The region’s rising share in EV adoption reflects how localized infrastructure planning and consumer readiness can converge to accelerate transformation in propulsion trends within Oman’s automotive landscape.

Major Market Players Operating in Oman Automotive Market Are:

  • Toyota Motor Corporation
  • Mercedes (Daimler AG)
  • Nissan Motor Co. Ltd.
  • Hyundai Motor Company
  • Zhengzhou Yutong Automotive Co. Ltd.
  • Ashok Leyland Ltd.
  • Tata Motors Ltd.
  • Hino Trucks
  • AB Volvo
  • MAN Truck & Bus

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The Oman automotive market is changing in exciting ways. We’re seeing more people exploring electric vehicles, while demand for cars and commercial vehicles is steadily picking up again. What’s interesting is how quickly buyers are becoming more aware of features, performance, and long-term value. It’s no longer just about owning a vehicle it’s about smarter choices, better options, and future-ready mobility, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

The report titled “Oman Automotive Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Two-Wheeler, Passenger Cars, Commercial Vehicles), By Propulsion Type (ICE, Electric), By Transmission Type (Manual, Automatic), By Region, By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Oman Automotive Market.

 

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Oman Automotive Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Two-Wheeler, Passenger Cars, Commercial Vehicles), By Propulsion Type (ICE, Electric), By Transmission Type (Manual, Automatic), By Region, By Competition, 2020-2030F

Automotive | Apr, 2023

Rising vehicle ownership, expansion of aftermarket services, and increasing demand for premium and technologically advanced vehicles are the factors driving the market in the forecast period 2026–2030.

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