Press Release

India Spreads Market to Grow with a CAGR of 8.10% through 2030F

The India Spreads Market is growing due to rising health awareness, increasing disposable incomes, urbanization, and demand for protein-rich, convenient foods.


According to TechSci Research report, “India Spreads Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Spreads Market was valued at USD 310.45 Million in 2024 and is expected to reach USD 495.32 Million by 2030 with a CAGR of 8.10% during the forecast period. The India spreads market is experiencing significant growth, driven by changing consumer lifestyles, increasing health awareness, and the demand for convenient food options. With rising disposable incomes and urbanization, more consumers are exploring different varieties of spreads, including peanut butter, chocolate spreads, fruit preserves, and nut-based butters. Health-conscious individuals are shifting toward protein-rich, sugar-free, and organic spreads, fueling market innovation. Additionally, the increasing influence of Western food habits and the growing trend of quick, ready-to-eat meals are further accelerating the adoption of spreads in Indian households. The availability of spreads across supermarkets, hypermarkets, and online retail platforms has also contributed to their rising popularity.

Emerging trends in the India spreads market include the rise of premium and gourmet spreads, catering to consumers seeking indulgence and high-quality ingredients. Flavored peanut butter, honey-based spreads, and exotic nut butters such as almond and cashew spreads are gaining traction. Additionally, sustainability and clean-label products are becoming key focus areas, with brands emphasizing natural ingredients, eco-friendly packaging, and ethical sourcing. The increasing adoption of plant-based diets has also contributed to the popularity of vegan spreads, further diversifying the market. Digital marketing, social media promotions, and collaborations with fitness influencers are shaping consumer preferences and driving brand engagement.

The India spreads market is poised for sustained growth, fueled by evolving consumer preferences, product innovations, and expanding distribution channels. With the increasing acceptance of spreads as a healthy and convenient food option, brands will continue to experiment with new flavors, nutritional enhancements, and functional benefits. E-commerce will play a crucial role in market expansion, providing easy access to a wide range of products. Additionally, government initiatives promoting healthier food choices and transparent labeling will further shape the industry’s future. As competition intensifies, brands that focus on quality, affordability, and health benefits will gain a competitive edge in India’s rapidly growing spreads market.


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The India Spreads Market is segmented into product type, sales channel, and regional distribution.

Based on sales channel, online segment is the fastest-growing distribution channel in the India spreads market, driven by increasing internet penetration, convenience, and diverse product availability. E-commerce platforms like Amazon, Flipkart, and BigBasket offer a wide range of spreads, including organic, sugar-free, and gourmet options, catering to evolving consumer preferences. Direct-to-consumer (D2C) brands leverage digital marketing and social media to engage customers and drive sales. Subscription models, discounts, and doorstep delivery further enhance online sales. As busy lifestyles push consumers toward hassle-free shopping, the online segment is expected to continue its rapid expansion, making it a key driver of market growth.

Based on region, South India is the fastest-growing region in the India spreads market, driven by rising urbanization, increasing health consciousness, and higher disposable incomes. Cities like Bengaluru, Chennai, and Hyderabad are witnessing strong demand for peanut butter, nut-based spreads, and organic variants as consumers adopt healthier eating habits. The region's well-developed retail infrastructure, including supermarkets, hypermarkets, and e-commerce penetration, further accelerates market growth. Additionally, the growing preference for Western-style breakfasts, such as bread and spreads, fuels demand. With an expanding fitness culture and increasing awareness of protein-rich diets, South India continues to be a key driver in the country's spreads market.


Major companies operating in India Spreads Market are:

  • Agro Tech Foods Ltd
  • Dr. Oetker India Pvt. Ltd. (Dr. August Oetker)
  • Ferrero India Pvt. Ltd.
  • G.D. Foods Manufacturing India Pvt. Ltd.
  • Hershey India Pvt. Ltd. (The Hershey Company)
  • Hindustan Unilever Limited (Unilever)
  • Mapro Garden LLP
  • Dabur India Limited
  • Britannia Industries Limited
  • Patanjali Ayurved Limited


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The India spreads market is driven by rising health consciousness, increasing disposable incomes, urbanization, and demand for protein-rich, convenient foods. E-commerce growth, product innovations, and premiumization further boost market expansion. Trends include the rising popularity of organic and sugar-free spreads, the introduction of gourmet and superfood-infused variants, and increasing demand for plant-based options. Brands are focusing on clean-label ingredients, eco-friendly packaging, and digital marketing strategies to attract health-conscious consumers. The growing influence of Western food habits and changing breakfast preferences are also shaping the market’s evolution.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Spreads Market By Product Type (Jam, Chocolate Spreads, Peanut Butter, Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Spreads Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Spreads Market.

 

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The India Spreads Market is growing due to rising health awareness, increasing disposable incomes, urbanization, and demand for protein-rich, convenient foods.

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