India Spreads Market to Grow with a CAGR of 17.7% through 2029
India's Spreads market is thriving due to a
combination of factors such as driven by evolving dietary preferences,
urbanization, changing lifestyles, and the growth of modern retail and e-commerce.
According to TechSci Research report, “India Spreads
Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2029”, the India Spreads Market stood at USD254.5 million in
2023 and is anticipated to grow with a CAGR of 17.7% in the forecast period,
2025-2029. The India spreads market is a dynamic and rapidly evolving sector
within the country's food industry. Spreads, which include products such as
jams, jellies, pickles, sauces, and nut butters, have become an integral part
of Indian cuisine. This market has experienced significant growth in recent
years, driven by changing consumer preferences, increasing urbanization, and a
growing middle-class population with disposable income
The India spreads market encompasses a wide range of
products that add flavor and variety to everyday meals. From traditional
pickles, chutneys, and sauces to modern fruit preserves and nut butters, this
market offers a diverse array of options for consumers. The Indian spreads
market has witnessed steady growth, reflecting changes in consumer tastes,
lifestyles, and dietary habits.
One of the primary drivers of this market's growth is
the evolving culinary preferences of the Indian population. As India becomes
more urbanized and cosmopolitan, there is a growing demand for convenience
foods and ready-to-use condiments. Spreads fit into this category perfectly,
offering quick and easy ways to enhance the flavor of meals. Moreover, as
Indians explore global cuisines, there is a rising interest in experimenting
with various spreads to create fusion dishes.
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Spreads Market”
This segment includes pickles, chutneys, and
traditional Indian sauces like tamarind and mint chutney. These products have a
long history in Indian cuisine and are often homemade. However, there is also a
growing market for packaged traditional spreads due to convenience.
Jam and Jelly: Fruit jams and jellies are popular
breakfast accompaniments and are commonly used as bread spreads. They are
available in various flavors, catering to a diverse palate.
Sauces: Indian consumers have developed a taste for a
variety of sauces, including ketchup, mayonnaise, and hot sauces. These
products are used in snacks, sandwiches, and as condiments for various dishes.
Nut Butters: Nut butters, particularly peanut butter,
have gained popularity due to their perceived health benefits. They are used as
spreads, in sandwiches, and in baking.
Fruit Preserves: With increasing health consciousness,
consumers are turning to fruit preserves made with minimal sugar and additives.
These preserves are used as spreads, toppings for desserts, and even as
fillings for pastries.
Gourmet and Organic Spreads: There is a niche market
for premium and organic spreads catering to health-conscious and discerning
consumers. These products often command higher prices and are found in upscale
supermarkets and specialty stores.
As more Indians lead busy lives, the demand for
convenient and ready-to-use food products like spreads has surged. Spreads are
an easy way to add flavor to meals without extensive cooking.
Rising Disposable Income: With a growing middle-class
population and increasing disposable incomes, consumers are willing to spend on
premium and gourmet spreads, driving market expansion.
Health and Wellness Trends: As health awareness
increases, there is a shift towards healthier spread options. This includes
fruit preserves with reduced sugar content and nut butters as sources of
protein and healthy fats.
Urbanization: Urban centers are the primary consumers
of spreads, as they offer a wide variety of dining options and a higher
propensity for experimenting with different cuisines.
Globalization of Cuisine: The exposure to
international cuisines through travel and media has led to a greater acceptance
of spreads from various culinary traditions, boosting demand.
India spreads market is segmented into product type, sales
channel, and region.
Based on product type, the market is segmented into jam,
chocolate spreads, peanut butter, and others. Among these, peanut butter has a
significant share in the India spreads market. The rise of peanut butter in the
India spreads market can be seen as part of the global "nut butter
revolution," where consumers are increasingly turning to nut-based spreads
due to their perceived health benefits. Peanut butter, in particular, has been
embraced for its protein content, healthy fats, and versatility in cooking.
Based on region, the market is segmented into East,
West, North, and South. Among these, the North region has a significant
share of the India spreads market. One of the key factors that have established
the North region as a major player in the spreads market is its fertile and
diverse agricultural landscape. The plains of Punjab and Haryana, often
referred to as the "breadbasket of India," produce a wide variety of
fruits and vegetables that serve as primary raw materials for many spreads.
Major companies operating in India spreads market
are:
- Agro Tech Foods Ltd
- Dr. Oetker India Pvt. Ltd. (Dr. August
Oetker)
- Ferrero India Pvt. Ltd.
- G.D. Foods Manufacturing India Pvt.
Ltd.
- Hershey India Pvt. Ltd. (The Hershey Company)
- Hindustan Unilever Limited (Unilever)
- Mapro Garden LLP
- Dabur India Limited
- Britannia Industries
- Patanjali Ayurved Limited
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“The India
spreads market is a vibrant and evolving sector within the country's food
industry. Driven by changing consumer preferences, increasing disposable
income, and a growing awareness of health and wellness, this market offers
significant opportunities for both domestic and international players. As the
Indian consumer continues to explore diverse flavors and culinary traditions,
the spreads market is poised for sustained growth and innovation in the years
to come.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based management consulting firm.
“India Spreads Market By Product Type (Jam,
Chocolate Spreads, Peanut Butter, and Others), By Sales Channel
(Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region,
By Competition Forecast & Opportunities, 2019-2029F, has evaluated
the future growth potential of India spreads market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision-makers
make sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in India spreads market.
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