India Candy Market to Grow with a CAGR of 14.06% through 2030F
The India Candy Market is driven
by increasing consumer demand for diverse,
affordable confectionery products, rising disposable incomes, changing taste
preferences, and the growth of modern retail.
According
to TechSci Research report, “India Candy Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Candy Market was valued at USD 2.06 Billion in 2024
and is expected to reach USD 4.01 Billion by 2030 with a CAGR of 14.06% during
the forecast period. The
India Candy market has experienced substantial growth in recent years, owing to
the increasing popularity of candy across different age groups. Traditionally,
candies were primarily consumed by children, but now, adults and even elderly
consumers are increasingly indulging in various candy types. This trend is
particularly strong among young adults, who seek premium, innovative, and
healthier candy options, such as sugar-free or organic varieties. Also, candy
consumption has expanded during festivals and celebrations, where people of all
ages indulge in sweet treats. The diversification of candy products, including
chocolates, gummies, mints, and traditional Indian sweets, further contributes
to its broad appeal across all demographics, making candy a beloved treat for
various age groups in India.
The India Candy market is driven due to
the expansion of retail channels across the region. As urbanization continues
to rise, the accessibility of candy products has improved significantly with
the increase in modern retail formats such as supermarkets, hypermarkets, and
convenience stores. These outlets provide consumers with a wide range of candy
options, making it easier to discover new products and make spontaneous
purchases. Also, the rise of e-commerce platforms has further contributed to
the market's growth, offering convenience, competitive pricing, and the ability
to explore a broader variety of candy from both national and international
brands. Online shopping has also made it possible for consumers in smaller
towns and rural areas to access diverse candy products. The growing number of
retail outlets, coupled with an increase in online sales, has expanded the
reach of candy brands and created more opportunities for market penetration
across India.
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" India Candy Market”
The India Candy
Market is segmented into type, flavor, sugar, nature, sales channel and
region.
Based
on sales channel, online is the fastest-growing segment in the India Candy market,
driven by the increasing popularity of e-commerce platforms. Consumers are
opting for the convenience of shopping from home, where they can easily compare
prices, explore a wide range of candy options, and take advantage of discounts
and promotions. Online shopping has also made candy products accessible in
smaller towns and rural areas where traditional retail outlets may be limited.
The growth of digital payment systems, improved logistics, and the expansion of
delivery services further support the rise of online candy sales, contributing
to the segment's rapid growth.
Based on region, South region of India is the fastest
growing in the Candy market, driven by factors such as rising disposable
incomes, urbanization, and evolving consumer preferences. Cities like
Bengaluru, Chennai, and Hyderabad are witnessing increased demand for both
traditional and innovative candy products. The younger, tech-savvy population
in the South is more inclined toward trying new flavors and premium candy
options, while also embracing healthier alternatives like sugar-free and
organic candies. Also, the region’s festive celebrations and gifting culture
further boost candy consumption. The growth of modern retail outlets and
increased online shopping in the South also play a key role in expanding the
reach of candy brands.
Major companies
operating in India Candy Market are:
- ITC
Limited
- Nestlé India Limited
- Hershey India Private Limited
- Mondelēz International, Inc
- DS Group
- Mars, Incorporated
- Perfetti Van Melle India Private Limited
- Lotte India
- Dhiman Foods Pvt. Ltd
- Ambic Food Products
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“The India Candy Market is driven by the
seasonal and festive demand across the region. During major festivals such as
Diwali, Holi, and Eid, candy consumption sees a substantial spike as they are
an integral part of celebrations, gifting, and family gatherings. Traditional
sweets, chocolates, and novelty candy items are often exchanged as gifts,
further fuelling demand. Brands take advantage of this seasonal surge by
launching limited-edition flavors, festive packaging, and special promotions.
The festive seasons not only boost retail sales but also elevate the visibility
and appeal of candy products. As Indian consumers continue to celebrate various
festivals throughout the year, seasonal demand remains a key contributor to the
candy market’s expansion”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Candy Market By
Type (Chocolate Candy, Non-Chocolate Candy), By Flavor (Sweet, Sour, Mixed
Flavor), By Sugar (Sugar-Free, With-Added Sugar), By Nature (Organic, Regular),
By Sales Channel (Supermarket/Hypermarkets, Convenience Store, Specialty Stores,
Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Candy Market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and opportunities
in the India Candy Market.
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