India Probiotic Market to Grow with a CAGR of 21.01% through 2030F
The India Probiotic Market
is driven by factors such as rising health awareness, increasing demand for
functional foods, growing urbanization, and the expanding middle class seeking
digestive health solutions.
According to
TechSci Research report, “India Probiotic Market – By Region, Forecast
& Opportunities, 2030F”, the India Probiotic Market was valued at USD 2.14 Billion in 2024
and is expected to reach USD 6.72 Billion by 2030 with a CAGR of 21.01% during
the forecast period. The India probiotic market has experienced robust growth
in recent years, driven by rising consumer awareness about gut health and the
increasing emphasis on preventive healthcare. With an expanding middle-class
population and a growing interest in wellness-oriented lifestyles, Indian
consumers are becoming more conscious of their dietary choices. Probiotics,
known for their ability to improve digestion, enhance immunity, and balance gut
microbiota, have gained significant popularity. The shift toward functional
foods and beverages that offer added health benefits has further propelled the
demand for probiotic products in the country. Major cities such as Mumbai,
Delhi, Bangalore, and Hyderabad are witnessing a surge in consumption,
reflecting the changing dietary patterns and rising disposable incomes in urban
areas.
Traditional dairy-based options like
probiotic yogurts and fermented milk are now complemented by innovative
offerings such as probiotic drinks, juices, dietary supplements, and snack
bars. The convenience and accessibility of these products have made it easier
for consumers to incorporate probiotics into their daily routines. In addition,
plant-based and vegan probiotic options are gaining traction, catering to the
growing population of lactose-intolerant and health-conscious individuals who
prefer dairy-free alternatives. As consumers look for convenient and healthy
solutions, the incorporation of probiotics into mainstream products has emerged
as a significant trend that continues to shape the market.
The India probiotic market is poised for
sustained expansion, driven by evolving dietary preferences, increasing health
consciousness, and supportive government initiatives promoting nutrition and
wellness. With the continued launch of new products, advancements in microbiome
research, and investments by domestic and international players, the market is
expected to diversify further. Personalized probiotics tailored to individual
health needs, gut microbiome testing, and the inclusion of synbiotics (a combination
of probiotics and prebiotics) will likely become more prevalent. As the demand
for holistic health solutions grows, probiotics will play an increasingly
integral role in India's functional food ecosystem. With the right regulatory
framework, pricing strategies, and consumer education, the India probiotic
market is set to flourish in the years to come.
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" India Probiotic Market”
The India Probiotic
Market is segmented into product type, distribution channel and region.
Based
on distribution channel, Supermarkets and hypermarkets have emerged as the
dominating distribution segment in the Indian probiotic market due to their
widespread presence, organized retail infrastructure, and ability to offer a
wide variety of products under one roof. These outlets provide an ideal
platform for consumers to explore and compare multiple probiotic brands,
especially in urban and semi-urban areas where health and wellness awareness is
on the rise. The attractive in-store displays, promotional offers, and
availability of both domestic and international probiotic products enhance
consumer purchasing decisions. Moreover, the trust associated with established
retail chains boosts consumer confidence in the quality and authenticity of
probiotic offerings.
Based on region, southern region of India is the dominant
market for probiotics, driven by a combination of higher health awareness, a
strong preference for functional foods, and a traditional diet that already
includes fermented items. States like Tamil Nadu, Kerala, Karnataka, and Andhra
Pradesh exhibit a well-established culture of consuming foods that support gut
health, making the population more receptive to probiotic products.
Additionally, better literacy rates, advanced healthcare infrastructure, and a
relatively higher per capita income contribute to greater consumer awareness
and purchasing power. Urban centers in the South are quick to adopt global
wellness trends, and the presence of organized retail outlets and supermarkets
further facilitates easy access to probiotic products. This makes South India a
key growth hub in the market.
Major companies
operating in India Probiotic Market are:
- Drums
Food International (Epigamia)
- Gujarat
Cooperative Milk Marketing Federation
- Heritage
Foods Limited
- Mother
Dairy Fruits and Vegetables Pvt. Ltd.
- Milkmantra
Dairy Pvt. Ltd.
- Milky
Mist Dairy
- Nestlé
India Ltd.
- Danone
India Pvt. Ltd. (Yakult)
- Dr.
Reddy’s Laboratories Ltd.
- Tablets
India Ltd.
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“The India probiotic market is driven by
rising health awareness, increasing demand for functional foods, and growing
urbanization. Consumers are seeking immunity-boosting and digestive health
solutions. Key trends include the emergence of plant-based probiotics, digital
sales expansion, and personalized nutrition offerings. The integration of
probiotics into daily consumables like drinks and snacks is also gaining
momentum. These dynamics are reshaping consumer behavior and accelerating
market growth.” said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“India Probiotic Market
By Product Type (Probiotic Curd, Probiotic Drinks, Probiotic Yogurt), By
Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online,
Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Probiotic Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Probiotic Market.
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