User Entity Behavior Analytics Market to Grow with a CAGR of 33.52% Globally through to 2028
User entity
behavior analytics market is increasing due to the growing need for
organizations to monitor user behavior across multiple digital channels in the
forecast period, 2024-2028.
According to
TechSci Research report, “Global User Entity
Behavior Analytics Market - Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028 The
global user entity behavior analytics (UEBA) market has witnessed tremendous
growth in recent years, reaching a valuation of USD 1.21 billion in 2022. The
market is projected to continue its strong upward trajectory, posting a CAGR of
33.52% from 2024 to 2028.
Several factors
are fueling the rising demand for UEBA solutions worldwide. Enterprises
increasingly recognize the transformative potential of these technologies to
enhance cybersecurity posture, digital transformations and business operations.
UEBA platforms offer versatile solutions across functions like access
management, threat detection, fraud analysis and more. This growing awareness
has led organizations to strategically invest in advanced technologies that
enable new use cases and revenue models.
The evolving
UEBA landscape is another key growth driver. Continuous innovation in areas
such as AI, cloud, IoT and biometrics has expanded solution capabilities,
making platforms more data-driven, scalable and adaptable. Enterprises eagerly
adopt these breakthroughs to maintain competitive advantage through
cutting-edge security and productivity tools.
Adoption is also
linked to evolving business strategies focused on outperforming competitors in
dynamic markets. Firms now realize the strategic value of leveraging UEBA for
applications like predictive fraud prevention, identity verification, and
biometrics-based access control. This transformational shift is fueling
burgeoning demand as enterprises deliver enhanced experiences to customers,
partners and stakeholders.
In summary, the
robust expansion of the global UEBA market is being fueled by heightened
awareness, ongoing technological advances and innovative strategies. As
organizations continue unlocking UEBA's vast potential for new use cases and
revenue streams, the market is well-positioned for strong growth.
Browse over 26
market data Figures spread through 91 Pages and an in-depth TOC on
"User entity behavior analytics Market.”
The global user
entity behavior analytics market is segmented by deployment type, use case,
end-user industry and region.
By deployment
type, the market is divided into on-premises and cloud-based solutions. The
cloud-based segment currently dominates due to advantages like scalability, low
upfront costs and regular updates. However, the on-premises segment is expected
to grow at a faster pace during the forecast period.
In terms of use
case, the market covers user and entity monitoring, insider threat detection
and threat hunting. The user and entity monitoring segment accounts for the
largest share currently due to the need to continuously track user activities.
However, threat hunting is poised to exhibit the fastest growth over the coming
years.
When segmented
by end-user industry, the market covers banking, financial services, and
insurance (BFSI), healthcare, information technology (IT) and telecom,
government and defense, and energy and utilities. Among these, the BFSI segment
holds the largest market share currently. Meanwhile, the healthcare segment is
emerging as the fastest growing segment driven by increasing regulations around
data privacy and security.
To summarize,
while the cloud-based deployment type, user and entity monitoring use case and
BFSI end-user segment currently lead their respective segments, on-premises
solutions, threat hunting and healthcare are expected to witness comparatively
faster growth in the coming years.
Major companies
operating in Global User entity behavior analytics Market are:
- ANTHROPIC
- Bay Dynamics
- Balabit
- Bottomline Technologies
- Varonis
- Rapid7
- Exabeam
- MICROSOFT
- SPLUNK
- Securonix
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“The global user
entity behavior analytics (UEBA) industry is experiencing significant growth
driven by advancing technologies and increasing adoption across enterprises.
Technological breakthroughs are pushing the boundaries of what solutions like
artificial intelligence, Internet of Things, 5G, and biometrics can achieve to
transform digital experiences. These solutions can now generate realistic
insights, predictions, and recommendations to support diverse applications at
scale.
Enterprises are
recognizing the strategic value of data-driven AI and analytics tools for
delivering personalized experiences for customers, partners and other
stakeholders. Rather than an add-on, these solutions are becoming core to strategic
business planning and decision-making. They allow customizing content and
services for individual users, customer segments or even on a one-to-one level
based on preferences, behaviors and predicted needs.
With UEBA
technologies becoming more sophisticated yet easier to deploy, even small and
medium enterprises are willing to invest. This expanding customer demand is
incentivizing continued research and development by solution providers to cater
to the evolving and varied needs of organizations.
Regulatory
bodies are also proactively developing frameworks to ensure high ethical
standards around areas like data privacy and security. This evolution fosters
healthy competition and allows the industry to innovate solutions without
compromising compliance.
The global UEBA
market is poised for sustained growth led by ongoing technological
breakthroughs, growing customer acceptance of data-driven strategies, and a
strong commitment to innovation from industry players. As AI-powered platforms
and analytics become mainstream, these solutions are cementing their role as
indispensable tools to transform digital experiences. The future remains
promising for continued advancements and applications.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“User
entity behavior analytics Market – Global Industry Size, Share, Trends, Opportunity,
and Forecast, 2018-2028, Segmented by Deployment Type (On-Premises, Cloud-Based), By Use Case (User and Entity Monitoring, Insider
Threat Detection,
Threat Hunting), By End-User
Industry (Banking, Financial Services, and Insurance (BFSI), Healthcare,
Information Technology (IT) and Telecom, Government and Defense, Energy and
Utilities), By
Region, By Competition”,
has evaluated the future growth potential of Global User entity behavior
analytics Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global User entity behavior
analytics Market.
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