Fermented Tea Market to Grow with a CAGR of 8.42% through 2028
Increasing health consciousness and diversification of
flavors are driving the Global Fermented Tea Market in the forecast period
2024-2028.
According to TechSci Research report, “Fermented
Tea Market – Global Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2028”, the Global Fermented Tea Market stood at USD 4.01
billion in 2022 and is anticipated to grow with a CAGR of 8.42% in the forecast
period, 2024-2028. The global fermented tea market has experienced significant
growth and transformation in recent years, driven by evolving consumer
preferences and a heightened focus on health and wellness. Fermented teas,
including popular varieties like kombucha and kefir tea, have become
increasingly popular among consumers seeking functional, flavorful, and
probiotic-rich beverage options. In this overview, we'll delve into the key
factors and dynamics shaping the global fermented tea market.
One of the primary drivers of the global fermented tea
market is the increasing consumer emphasis on health and wellness. Fermented
teas are perceived as natural, functional beverages with potential health
benefits, primarily due to their probiotic content. Probiotics are known for
their positive impact on gut health, which is linked to various aspects of
overall well-being, including digestion, immune support, and even mental
health. As consumers become more health-conscious and proactive in seeking out
products that promote their well-being, fermented teas have gained traction as
a go-to option.
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Fermented tea producers have responded to consumer
demand for unique and diverse flavor experiences. While traditional kombucha
was often based on green or black tea, the market now boasts a wide array of
flavor profiles, from classic to exotic. Fruity, floral, spicy, and herbal
infusions have proliferated, appealing to a broad spectrum of tastes. This
diversification has significantly expanded the consumer base, attracting not
only tea enthusiasts but also individuals looking for novel and enjoyable
beverage options.
Another notable trend driving the global fermented tea
market is the shift away from traditional alcoholic beverages. Particularly
among younger demographics, there is a growing trend towards moderation in
alcohol consumption. Fermented teas have stepped in as a desirable alternative,
offering a complex and satisfying flavor experience without the intoxicating
effects of alcohol. This trend has led to the development of low-alcohol and
non-alcoholic fermented tea varieties, making fermented teas a popular choice
for individuals seeking a healthier and less alcoholic alternative.
The global fermented tea market is increasingly
influenced by sustainability considerations. As consumers become more
environmentally conscious, they are drawn to brands and products that
prioritize eco-friendly practices. In response, many fermented tea
manufacturers are adopting sustainable sourcing of ingredients and employing
eco-friendly packaging options, including recyclable, biodegradable, and
compostable materials. These efforts resonate with eco-conscious consumers and
contribute to brand loyalty.
The availability of fermented tea products has
expanded significantly with an increasing number of distribution channels.
Beyond traditional grocery stores, fermented teas are now sold in health food
stores, cafes, restaurants, and even online marketplaces. The convenience of
online shopping has particularly boosted accessibility, allowing consumers to
explore and purchase a wide variety of fermented tea brands and flavors from
the comfort of their homes. This expansion in distribution channels has played
a pivotal role in increasing the global reach of fermented tea products.
In conclusion, the global fermented tea market is
experiencing robust growth, fueled by consumer priorities centered on health
and wellness, flavor diversity, the shift away from alcohol, sustainability
concerns, and expanded distribution channels. As consumers continue to seek
functional and flavorful beverages that align with their values, the fermented
tea market is poised for further evolution and expansion, offering a wide range
of options to cater to diverse tastes and preferences.
The Global Fermented Tea Market is segmented into product,
distribution channel, regional distribution, and company.
Based on product the market is segmented into kombucha,
pu-erh, and others. Kombucha, a fermented tea renowned for its probiotic
benefits and unique flavor profiles, is witnessing a remarkable surge in demand
within the global fermented tea market. Health-conscious consumers seeking
gut-friendly beverages, combined with a trend toward healthier drinking
options, are driving this growth. Kombucha's versatility in flavors and its
ability to offer a satisfying alternative to traditional soft drinks and
alcoholic beverages make it a popular choice. As consumers increasingly
prioritize wellness and seek flavorful alternatives, kombucha continues to gain
prominence, indicating a promising future in the ever-evolving beverage industry.
Based on distribution channel the market
is segmented into offline and online.
Based on region the market is segmented
into five regions, North America, Europe, Asia Pacific, Middle East & Africa,
and South America.
Major companies operating in Global Fermented Tea
Market are:
- Buddha Teas
- Humm Kombucha
- KeVita
- Live Soda LLC
- GT’s Living Foods
- Mandala Tea
- Menghai Tea Factory
- Born Teas
- Hunan Provincial
Baishaxi Tea Industry Co., Ltd.
- Yogi Tea
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“Availability of innovative flavors is a significant
trend that is expected to have an impact on growth over the forecasted period. Increasing
health consciousness, changing lifestyle and product innovation will positively
impact the Global Fermented Tea Market. Due to the wide range of products
available to meet specific needs of, as well as the growing popularity of the
online distribution channel, the market is growing at impressive rate through
projected period,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Fermented Tea Market By Product (Kombucha, Pu-Erh,
Others), By Distribution Channel (Offline, Online), By Region, By Competition
Forecast & Opportunities, 2018-2028F”, has evaluated the future growth
potential of Global Fermented Tea Market and provides statistics &
information on market size, structure, and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Global Fermented Tea Market.
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