Men’s Underwear Market to Grow with a CAGR of 6.5% through 2028
The global men's underwear market is a thriving industry,
characterized by diverse styles, sustainable materials, and evolving consumer
preferences, driven by comfort, fashion, and sustainability trends.
According to
TechSci Research report, “Men’s Underwear Market– Global
Industry Size, Share, Trends, Competition Forecast & Opportunities,
2028”, The Global Men's Underwear Market is characterized
by evolving consumer preferences, with a growing emphasis on comfort,
sustainability, and fashion-forward designs. Key drivers include changing
consumer tastes, eco-consciousness, the rise of athleisure, e-commerce growth,
and technological innovations. Sustainable materials and inclusive sizing are
becoming mainstream, and fashion trends heavily influence styles and patterns.
Challenges include intense competition, supply chain disruptions,
sustainability demands, consumer education, and raw material cost fluctuations.
Nonetheless, the market continues to expand, with online shopping playing a
pivotal role, and technological integration enhancing comfort and
functionality.
Consumer
preferences have undergone a notable transformation in the men's underwear
market. Today, comfort reigns supreme. Men are increasingly seeking underwear
that offers not just support but a continuous sense of comfort throughout the
day. This change has ushered in a wave of innovation in materials and designs.
Fabrics with superior breathability, moisture-wicking capabilities, and
ergonomic construction are gaining significant popularity. Brands are investing
heavily in research and development to craft underwear that feels like a second
skin, addressing common discomfort issues such as chafing and irritation.
Sustainability
has emerged as a major driver in the Global Men's Underwear Market. Consumers
are now more conscious of the environmental impact of their clothing choices.
As a result, there's a surge in demand for eco-friendly and sustainable
underwear options. Brands are responding by incorporating organic and renewable
materials like organic cotton, bamboo, and recycled fabrics into their product
lines. Ethical manufacturing practices and transparent supply chains are
becoming pivotal marketing points for many brands, appealing to eco-conscious
consumers.
Fashion trends
play a substantial role in this market. Men are increasingly fashion-conscious,
seeking stylish and trendy underwear that complements their overall attire.
This has given rise to a wide spectrum of designs, colors, and patterns. Brands
consistently introduce new collections catering to diverse fashion tastes. Bold
prints, vibrant colors, and unique textures have become prevalent choices.
Moreover, the influence of social media and influencer marketing further
intensifies the importance of aesthetics, with influencers promoting stylish
underwear brands to a broad audience.
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"Men’s Underwear Market.”
The growth of
e-commerce has revolutionized the way consumers shop for men's underwear.
Online platforms provide an incredibly convenient and diverse shopping
experience, allowing consumers to explore a wide variety of brands and styles
from the comfort of their homes. The ease of online shopping, coupled with
detailed product descriptions and customer reviews, empowers consumers to make
informed choices. Many brands have established a strong online presence, and
some are exclusively digital. This digital landscape intensifies competition,
prompting brands to offer competitive pricing, innovative marketing strategies,
and responsive customer service to capture online market share.
The influence of
athleisure and sports-related activities has significantly impacted the men's
underwear market. Men now expect their underwear to provide not only everyday
comfort but also support for active lifestyles. Performance-based fabrics and
designs have gained traction, catering to athletes and fitness enthusiasts.
Moisture-wicking materials, compression technology, and seamless construction
are some of the innovations that have emerged to meet these demands.
Additionally, the trend of wearing sporty or athletic-inspired underwear as
casualwear has contributed to the market's growth.
As mentioned
earlier, sustainability is a significant driver, but it is worth highlighting
as a distinct point. Consumers are increasingly gravitating towards brands that
prioritize sustainability in their manufacturing processes. The use of organic,
recycled, and eco-friendly materials is not only a response to consumer demand
but also a proactive approach to reducing the environmental impact of the
industry. Brands are also taking steps to reduce water usage, minimize waste,
and ensure ethical labor practices throughout their supply chains. This focus
on sustainability resonates with eco-conscious consumers and influences their
purchasing decisions.
Based on product
type market is segmented into briefs, boxer brief, trunks, boxers.
Briefs,
once considered a classic and understated choice, have reemerged as a growing
segment in the men's underwear market. This resurgence is attributed to their
snug fit, providing exceptional support and comfort for daily wear. Modern
briefs come in various stylish designs, patterns, and colors, appealing to
fashion-conscious consumers. They offer an ideal choice for those seeking both
functionality and a fashion statement, particularly under slim-fit clothing.
Additionally, inclusive sizing and body positivity have made briefs more
accessible to a broader range of consumers. This evolution has revitalized the
appeal of briefs, positioning them as a thriving category within the industry.
Major companies
operating in Global Men’s
Underwear Market are:
- Hanesbrands Inc.
- Naked Brand Group Inc.
- Jockey
- Levi Strauss & Co.
- Perry Ellis International Inc.
- Iconix Brand Group Inc.
- Penney IP LLC
- Under Armour, Inc.
- Fibre2Fashion Pvt. Ltd.
- PVH Corp
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“The Global
Men's Underwear Market is undergoing a transformation driven by changing
consumer preferences, sustainability demands, fashion-forward designs, the rise
of e-commerce, and technology integration. Consumers now prioritize comfort,
sustainability, and stylish choices, prompting brands to innovate in materials
and design. Sustainable practices, inclusive sizing, and performance-driven
options are reshaping the industry. E-commerce platforms offer convenient
shopping, while influencer marketing amplifies fashion trends.
Athleisure-inspired designs and technological enhancements cater to active
lifestyles. Challenges include intense competition and supply chain
disruptions. In this dynamic landscape, brands that embrace these trends and
navigate challenges effectively are positioned for success in the evolving
men's underwear market.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Men’s Underwear Market
By Product Type (Briefs, Boxer Brief, Trunks, Boxers), By Material Type (Nylon,
Cotton, Polyester, etc.), By Sales Channel (Supermarkets/Hypermarkets,
Specialty Stores, Multi Branded Stores, Others (Distributors, etc.) By Region,
By Competition Forecast & Opportunities, 2018-2028F”,
has evaluated the future growth potential of Men’s Underwear and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Men’s Underwear.
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