Medicated Shampoo Market to Grow with a CAGR of 5.2% through 2028
Increasing
prevalence of hair problems, and the growing demand for effective and safe hair
care products are factors driving the global medicated shampoo market in the
forecast period 2024-2028.
According to
TechSci Research report, “Medicated Shampoo Market – Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2028”, the
Global Medicated Shampoo Market stood at USD24.24 billion in 2022 and is
anticipated to grow with a CAGR of 5.2% in the forecast period, 2024-2028. The
global medicated shampoo market is a rapidly expanding sector within the
broader haircare industry. Fueled by increasing awareness of scalp issues, hair
health, and technological advancements, this market offers specialized
solutions for various conditions such as dandruff, psoriasis, and seborrheic
dermatitis. Innovative formulations containing active ingredients cater to
diverse consumer needs. Trends like customization, natural ingredients, and the
integration of technology shape product development and consumer engagement.
Challenges include competition, safety concerns, and pricing sensitivity.
E-commerce and digital marketing play a significant role in reaching a wider
audience. The market's growth is influenced by regional dominance, particularly
in North America, and the evolving preferences of consumers seeking effective
haircare solutions.
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"Global Medicated Shampoo Market”
The rising
incidence of scalp-related issues such as dandruff, seborrheic dermatitis,
psoriasis, and hair loss has propelled the demand for medicated shampoos.
Factors such as pollution, stress, genetics, and lifestyle contribute to these
conditions, making medicated shampoos essential for effective management.
Consumers are
increasingly aware of the link between healthy hair and overall well-being.
This awareness has driven the demand for products that offer targeted solutions
to hair and scalp issues, leading to the popularity of medicated shampoos with
therapeutic benefits. Additionally, manufacturers are investing in research and
development to create innovative formulations containing active ingredients
like ketoconazole, salicylic acid, and zinc pyrithione. These ingredients
target specific conditions, providing effective relief and treatment.
Brands are
diversifying their product offerings within the global medicated shampoo market
to accommodate a wide spectrum of hair types, textures, and concerns. This
strategy aims to provide tailored solutions that resonate with individual
consumers. The expanded range of options ensures that individuals can find a
medicated shampoo specifically suited to their unique haircare requirements,
enhancing the overall effectiveness and appeal of these products. This approach
aligns with the increasing demand for personalized solutions in haircare and
reflects brands' commitment to addressing a diverse array of consumer needs.
The global medicated
shampoo market is segmented into product type, sales channel, regional
distribution, and company.
Based on type the
market is segmented into dandruff & seborrheic dermatitis, psoriasis, and others.
Psoriasis
has emerged as the fastest-growing segment within the global medicated shampoo
market. This skin condition, characterized by red, scaly patches on the skin
and scalp, has driven demand for specialized solutions that provide relief and
management. Medicated shampoos formulated to target psoriasis-related symptoms
are gaining traction due to their efficacy in soothing itching, reducing
inflammation, and promoting scalp health. As awareness of psoriasis and its
impact on daily life grows, consumers are actively seeking products that cater
to this specific concern. Brands are responding by developing innovative
formulations containing active ingredients such as coal tar, salicylic acid,
and corticosteroids. The rapid growth of the psoriasis segment reflects the
market's responsiveness to evolving consumer needs and the increasing
prevalence of skin conditions requiring therapeutic haircare solutions.
Based
on sales channel the market is segmented into supermarkets/hypermarkets,
pharmacy & drug stores, departmental stores, online, and others (direct
sales etc.)).
Based
on region the market is segmented into five regions Asia Pacific, North
America, Europe, Middle East & Africa, and South America. North America stands as the
fastest-growing segment in the global medicated shampoo market. Driven by high
consumer awareness, well-established healthcare infrastructure, and a strong
emphasis on personal care, the region's demand for specialized haircare
solutions has surged. Factors like changing lifestyles and increasing hair and
scalp concerns contribute to North America's dominance. With a diverse range of
products catering to various needs and preferences, coupled with the
convenience of online platforms, North America's rapid growth highlights its
pivotal role in shaping the evolving landscape of the medicated shampoo market.
Major companies
operating in Global Medicated Shampoo Market are:
- Procter & Gamble
- Johnson & Johnson Consumer Inc.
- Himalaya Herbal Healthcare
- Farnam Companies, Inc.
- Sanofi-Aventis Groupe
- Summers Laboratories Inc.
- Maruho Co. Ltd.
- Kao Corporation
- Coty Inc.
- Avalon Natural Products, Inc.
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“The global
medicated shampoo market is a dynamic sector of the haircare industry, driven
by factors such as increasing awareness of hair health, prevalence of scalp
conditions, and technological advancements. Medicated shampoos address various
concerns like dandruff, psoriasis, and hair loss. They incorporate advanced
formulations, often containing active ingredients targeting specific issues.
The market witnesses trends like customization, natural ingredients, and the
integration of technology. The rise of e-commerce and digital marketing
influences consumer behavior. Challenges include competition, safety concerns,
and pricing sensitivity. Prescription-based solutions and personalized
offerings contribute to growth. The North American region dominates the market,
propelled by consumer awareness and a well-established healthcare
infrastructure. Amidst challenges and opportunities, the medicated shampoo
market reflects the evolving needs and preferences of consumers seeking
effective and tailored solutions for their hair and scalp concerns.,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based
management consulting firm.
“Medicated Shampoo Market
By Product Type (Dandruff & Seborrheic Dermatitis, Psoriasis, and Others),
By Sales Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores,
Departmental Stores, Online, and Others (Direct Sales etc.)), By Region, By Competition Forecast &
Opportunities, 2018-2028F”, has evaluated the future growth
potential of global Medicated Shampoo market and provides statistics &
information on market size, structure, and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the global Medicated Shampoo market.
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