Colgate Plans to Launch Newer Products in Natural Space

India: Indian oral care market is set to witness some new developments and more competition as leading player Colgate is eyeing to launch more products in natural space. India toothpaste market is said to be around INR60 billion and has seen swift emergence of Patanjali Ayurved in this category.

Natural segment in Indian oral care market has been growing rapidly and Colgate does not have a sizeable presence in this segment. Colgate is revitalizing its Active Salt toothpaste bundle to capitalize on the opportunity in natural segment as there is a visibly growing preference for the naturals segment which now accounts for 13%-14% of the overall toothpaste market in the country.

Besides, Patanjali Ayurved has been marketing its products aggressively and it has impacted the value share of Colgate negatively. Colgate said it is launching Colgate Sensitive clove essence toothpaste, and for children aged two to five, it plans a line of mild and safe toothpastes in fruity flavors to maintain its dominance in the Indian oral care market.

According to recently published TechSci Research report, India Oral Care Products Market By Product Type, Competition Forecast and Opportunities, 2011 – 2021”, the oral care products market in India is projected to grow at a CAGR of over 6% during 2016 – 2021, the market is expected to grow on account of increasing per capita income, rapid urbanization in the country, growing concerns regarding oral hygiene among Indian citizens and huge expenditure on marketing and promotion from oral care companies. Above all, this development from Colgate is expected to have positive implications on Indian oral care industry as this will bring more product innovation, intensify competition in the market and consumers would have more product choices.