Industry News

Havells to diversify its business, entering Modular Switches Segment

India: India origin consumer electric goods manufacturer, Havells, has entered modular switches segment in India by launching Reo Bliss brand. The company’s is expecting to generate INR1000 million in coming two three years from modular switches segment. 

Also, Havells expects an overall growth of 10 percent in switch segment with Reo bliss contributing 25 per cent of the total revenue earned from switches segment. Besides this Havells has further plans to expand their sales network in India and is emphasizing on small towns.

Reo Bliss would be available at a starting price of INR19 and will be available in seven colours and three combinations. For manufacturing of Reo Bliss, the company will use its Baddi Plant.

According to TechSci Research, Havells entry into modular switches segment will help the company to enhance their market share. Furthermore, company’s decision to offer the product at lesser price than that of competitors will attract more customers which ultimately will help them to increase their customer base and revenue.