Press Release

Global Lipstick Market is Fueled by Matte Lipsticks During the Forecast Period

The global lipstick market is witnessing significant growth and transformation driven by consumer preferences for organic/natural products, customization, long-lasting formulations, social media influence, emerging markets, inclusivity, sustainability, and technological advancements.


According to the TechSci Research report, “Global Lipstick Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global lipstick market has been experiencing steady growth over the years, driven by various factors such as changing consumer preferences, rising beauty consciousness, and innovative product offerings. Lipstick is a staple in the cosmetics industry, and its market size and demand continue to expand worldwide.


One of the key drivers of the global lipstick market is the increasing disposable income of consumers. As economies develop and living standards improve in many regions, consumers have more spending power, leading to increased consumption of beauty and personal care products. Lipstick, being a relatively affordable luxury item, benefits from this trend.


In addition to rising disposable income, changing consumer preferences and beauty trends contribute to the growth of the lipstick market. Consumers are becoming more conscious about the ingredients used in cosmetics and are inclined towards organic, natural, and clean beauty products. As a result, cosmetic companies are introducing eco-friendly and sustainable lipstick options to cater to this demand.


Another significant trend in the global lipstick market is the rise of customization. Consumers are increasingly seeking personalized beauty products that align with their individual preferences and style. Cosmetic brands are offering customization options where consumers can choose their preferred shades, finishes, and even packaging. This trend allows individuals to create lipsticks that suit their unique needs and enhances their overall beauty experience.


Social media and beauty influencers also play a crucial role in shaping the global lipstick market. Platforms like Instagram, YouTube, and TikTok have become powerful marketing tools, where beauty influencers showcase various lipstick brands and trends to their followers. The influence of these influencers has led to increased consumer awareness and a desire to try new lipstick products.


Furthermore, the market is witnessing a growing demand for long-lasting and transfer-proof lipsticks. Consumers today lead busy lifestyles and look for lipsticks that can withstand eating, drinking, and other daily activities without smudging or fading. Cosmetic brands are introducing innovative formulations that provide long-lasting color, hydration, and durability, meeting the needs of modern consumers.


While the global lipstick market offers lucrative opportunities, it also faces challenges. The market is highly competitive, with numerous established and emerging players. To stay relevant and gain a competitive edge, companies need to focus on product innovation, marketing strategies, and building strong brand loyalty.


However, the Lipstick market also faces challenges. Intense competition within the industry necessitates continuous innovation and differentiation to attract consumers. Regulatory compliance is another challenge, as manufacturers must adhere to strict regulations regarding ingredients, labeling, and product claims. Additionally, the seasonal nature of demand, especially during the cold and flu seasons, poses challenges for production planning and inventory management.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the "Global Lipstick Market


The global Lipstick market is segmented based on technology, application, and region.


Based on product type, the market is segmented into matte, gloss, and others (sheer, crème, stain, moisturizing, satin, frost, perl, etc.). Among these, the matte segment has a significant share of the market during the forecast period. The matte segment is projected to have a significant share of the global lipstick market during the forecast period. Matte lipsticks have gained immense popularity among consumers in recent years due to their long-lasting and velvety finish.


Based on sales channel, the market is segmented into supermarkets/hypermarkets, departmental stores, multi-branded stores, exclusive stores, online, and others. Online platforms play a crucial role in the growth of the global lipstick market. E-commerce has gained immense popularity, offering convenience, a wide range of options, and competitive pricing. Many cosmetic brands have established their online presence, allowing consumers to purchase lipsticks directly from their websites or through various online retailers.


Key market players operating in the global lipstick market include:

  • LVMH Moët Hennessy – Louis Vuitton SE
  • Estee Lauder Companies Inc.
  • Oriflame Holding AG
  • L'Oréal SA
  • Procter & Gamble (P&G) Company
  • Avon Products, Inc.
  • Shiseido Company, Limited
  • Revlon, Inc.
  • Markwins Beauty Brands, Inc.
  • Stargazer Products


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“The influence of social media platforms like Instagram and YouTube, where beauty influencers showcase various lipstick brands and trends, has significantly impacted the market. European consumers are becoming more aware and willing to try new lipstick products as a result of these influences. The influence of social media platforms like Instagram and YouTube, where beauty influencers showcase various lipstick brands and trends, has significantly impacted the market. European consumers are becoming more aware and willing to try new lipstick products as a result of these influences.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


“Global Lipstick Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Matte, Gloss, Others (Sheer, Crème, Stain, Moisturizing, Satin, Frost, Perl, etc.), By Form (Stick, Liquid, and Palette), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Multi Branded Stores, Exclusive Stores, Online and Others (Salon, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of global lipstick market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of global lipstick globally.


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Relevant Reports

Global Lipstick Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Matte, Gloss, Others (Sheer, Crème, Stain, Satin, etc.), By Form (Stick, Liquid, and Palette), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Multi Branded Stores, Exclusive Stores, Online and Others (Salon, etc.)), By Region, By Competition Forecast & Opportunities

Consumer Goods and Retail | Aug, 2023

The global lipstick market is witnessing significant growth and transformation driven by consumer preferences for organic/natural products, customization, long-lasting formulations, social media influence, emerging markets, inclusivity, sustainability, and technological advancements.

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