Blog Description

Top 10 Tissue Paper Companies Globally

Top 10 Tissue Paper Companies Globally

Consumer Goods and Retail | Jan, 2025

The tissue paper industry is a major player in the global hygiene market, offering a variety of essentials like toilet paper, facial tissues, paper towels, and napkins. These products are a must-have for everyday life, serving homes, offices, hospitals, and hotels with ease and practicality. Over the years, the industry has seen significant growth, thanks to advances in technology, shifting consumer habits, and a greater push for hygiene and eco-friendly solutions. Tissue papers are all about convenience and cleanliness, making them a go-to choice for modern lifestyles.

Tissue market growth is being propelled by urbanization, higher incomes, and rising awareness about staying clean, especially in developing countries. People are leaning towards greener options made from recycled or alternative materials, along with high-end products like super-soft or lotion-infused tissues. On top of that, online shopping has become a game changer, giving buyers the option to easily subscribe for regular deliveries.

According to TechSci Research report “Global Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others), By End User (Residential, Food and Beverage Industry, Hospital, and Others), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others), By Region, Competition Forecast & Opportunities, 2026” Global tissue paper market was valued USD49.6 billion and is expected to reach USD67.98 billion by the end of 2026, growing at a CAGR of 5.63% through 2026.

When it comes to regional demand, North America and Europe are the heavyweights, with people already using a lot of tissue paper and gravitating toward sustainable, premium options. Asia-Pacific, on the other hand, is the fastest-growing area, where urbanization and a growing middle class are driving people to switch to disposable tissues. Meanwhile, places like Latin America and the Middle East & Africa are seeing more demand thanks to better retail networks, more urban areas, and booming tourism. Overall, the industry’s future looks bright, with eco-friendly practices and cutting-edge ideas steering it forward while meeting global demand.

Key Metrics for Innovation in the Tissue Paper Market

  • The aspect of Product Development includes the introduction of new tissue paper varieties or features that enhance functionality, comfort, or convenience. Innovations might include ultra-soft, lotion-infused, or fragrance-added tissues. It also includes the development of products made from alternative fibers, such as bamboo, sugarcane, or recycled materials.
  • Advances in Manufacturing Processes that improve efficiency, reduce costs, and enhance product quality are crucial. Innovations in tissue production, such as using more efficient machines or improving pulp-making technologies to make tissues thinner but stronger, can lead to cost savings and better-quality products.
  • Sustainability as innovation is another great metric for innovation in this industry. Companies that innovate in terms of sustainability are key players in the market. This includes using renewable resources, reducing environmental impact, creating biodegradable or recyclable packaging, and optimizing production processes to reduce waste. This type of innovation addresses growing consumer demand for eco-friendly products and aligns with regulatory trends.

Top 10 Tissue Paper Companies: Global Ranking

        1.   Essity Aktiebolag

Founding Year

1929

Headquarters

Stockholm, Sweden

Website

https://www.essity.com/

 

Essity Aktiebolag is a leading Swedish hygiene and health company headquartered in Stockholm, specializing in the production of essential consumer and professional hygiene products. Formed in 2017 from a spin-off of the hygiene operations of SCA, Essity operates under well-known brands such as TENA, Tork, Libresse, and Lotus, offering a diverse range of products including tissue paper, baby diapers, feminine care items, incontinence products, and wound care solutions. With approximately 36,000 employees and sales reaching around EUR 13 billion in 2023, Essity is committed to sustainability and innovation, focusing on energy-efficient solutions and digital transformation to enhance well-being globally. The company emphasizes its mission to improve hygiene and health standards while addressing societal challenges through various initiatives and partnerships.

Essity Aktiebolag is a prominent Swedish hygiene and health company based in Stockholm, specializing in the production of essential consumer and professional hygiene products. Formed in 2017 from a spin-off of the hygiene operations of SCA, Essity operates under well-known brands such as TENA, Tork, Libresse, and Lotus, offering a diverse range of products that include tissue paper, baby diapers, feminine care items, incontinence products, and wound care solutions. With a workforce of approximately 36,000 employees and net sales reaching around EUR 13 billion in 2023, Essity is committed to sustainability and innovation, focusing on energy-efficient solutions and digital transformation to enhance well-being globally.

 

        2.   Procter & Gamble Co.

Founding Year

1837

Headquarters

Cincinnati, Ohio, USA

Website

https://in.pg.com/

 

Procter & Gamble (P&G) is a leading American multinational consumer goods corporation founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. Renowned for its diverse product portfolio, P&G operates across several segments, including Beauty (Olay, Pantene), Grooming (Gillette), Health Care (Crest), Fabric & Home Care (Tide, Febreze), and Baby, Feminine & Family Care (Pampers, Always). The company has a strong global presence, with operations in numerous countries and a commitment to quality, innovation, and sustainability. Under the leadership of CEO Jon Moeller since 2021, P&G continues to focus on improving lives through its products while adapting to evolving consumer needs and market challenges.

Procter & Gamble (P&G) offers a comprehensive portfolio of tissue paper products tailored to meet various consumer needs, particularly in household and personal hygiene. The flagship brand, Charmin, is recognized for its exceptional softness and strength, featuring options like ultra-soft and ultra-strong toilet paper that have become staples in many homes. For cleaning purposes, P&G provides Bounty paper towels, known for their high absorbency and durability, marketed as "The Quicker Picker Upper." Additionally, the Puffs brand caters to facial tissue needs, offering products designed for everyday use as well as specialized options such as extra-soft tissues for sensitive skin or those infused with lotion for enhanced comfort. P&G also addresses on-the-go cleaning requirements with its range of wet wipes, including flushable and hygiene wipes available under various brands. In addition, P&G continually develops features that cater to evolving consumer preferences, including hypoallergenic options, fragrance-free tissues, and convenient packaging formats.

 

        3.   Asia Pulp & Paper (APP)

Founding Year

1972

Headquarters

Jakarta, Indonesia

Website

https://app.co.id/

 

Asia Pulp & Paper (APP) is one of the largest pulp and paper companies in the world, headquartered in Jakarta, Indonesia. Established in 1972 as Tjiwi Kimia and officially formed in 1994 under the Sinar Mas Group, APP has grown significantly, operating in over 150 countries across six continents with an annual production capacity exceeding 20 million tons. The company is known for its extensive range of products, including paper, packaging, and tissue, and is committed to sustainability and corporate social responsibility. APP emphasizes innovation and environmental stewardship through initiatives like its Sustainability Roadmap Vision 2030, aiming for carbon neutrality and biodiversity conservation while maintaining high-quality standards in its operations.

Asia Pulp & Paper (APP) produces a wide array of tissue paper products tailored for both consumer and professional markets. Its portfolio includes high-quality toilet paper brands such as Livi and Paseo, known for their softness, strength, and affordability, available in various sizes and packaging formats. APP's facial tissues are designed for comfort and convenience, catering to different skin sensitivities and preferences. The company also offers durable and absorbent paper towels and napkins suitable for household and commercial use, including products specifically designed for the hospitality and food service sectors. Additionally, APP manufactures wet wipes under its consumer brands, providing practical solutions for on-the-go hygiene and cleaning needs. Furthermore, APP serves as a key supplier of private-label tissue products for retailers around the globe, offering customizable options to meet diverse market demands.

 

        4.   Georgia-Pacific LLC

Founding Year

1927

Headquarters

Atlanta, Georgia, USA

Website

https://www.gp.com/

 

Georgia-Pacific LLC is a major American pulp and paper company headquartered in Atlanta, Georgia. Established in 1927, it has grown to become one of the world's leading manufacturers and marketers of a wide range of products, including bath tissue, paper towels, napkins, tableware, and packaging materials. The company operates over 150 facilities and employs approximately 30,000 people directly, contributing to over 89,000 jobs indirectly across various sectors. Georgia-Pacific is known for its commitment to sustainability and innovation in product development, utilizing resources from its own timberlands to produce high-quality goods while minimizing environmental impact.

Georgia-Pacific offers a comprehensive portfolio of tissue paper products catering to households, businesses, and institutions. Its key offerings include flagship toilet paper brands such as Angel Soft and Quilted Northern, which are recognized for their softness, strength, and affordability, available in various sizes and options to suit consumer preferences. The company’s Brawny brand leads the market in durable and highly absorbent paper towels designed for residential use, while the enMotion line provides efficient and sustainable solutions for commercial applications. For facial tissues, Georgia-Pacific manufactures premium products under the Quilted Northern and Angel Soft brands, focusing on comfort and skin sensitivity. Additionally, through its GP PRO division, the company produces bulk tissue products tailored for high-traffic environments like offices, schools, and healthcare facilities, featuring cost-effective refills and smart dispensing systems. Georgia-Pacific also offers specialty tissue products, including private-label solutions designed specifically for the food service and hospitality industries. Overall, the company is committed to delivering high-quality tissue products while maintaining a focus on sustainability and innovation in its manufacturing processes.

 

        5.   Sofidel Group

Founding Year

1966

Headquarters

Porcari (Lucca), Italy

Website

https://www.sofidel.com/en/

 

Sofidel is an Italian multinational company established in 1966, specializing in the production of tissue paper for sanitary and domestic use. Headquartered in Porcari, Lucca, it has become one of the world leaders in the tissue paper market and the second largest producer in Europe, operating subsidiaries in 13 countries and employing over 6,600 people. The company is well-known for its flagship brand, Regina, along with several other brands such as Sopalin, Hakle, and Softis. Sofidel is committed to sustainability and environmental responsibility, aiming for net-zero carbon emissions by 2050 and actively participating in initiatives like the WWF Climate Savers program. With a production capacity exceeding 1.4 million tons annually, Sofidel focuses on an integrated production cycle that encompasses everything from raw material processing to the creation of finished tissue products.

Sofidel Group’s tissue paper portfolio is extensive, catering to both individual households and large organizations. Its flagship brand, Regina, is recognized for premium toilet paper that combines softness, strength, and sustainability, offering a variety of options including standard rolls, jumbo rolls, and eco-friendly alternatives. The Regina brand also features highly absorbent kitchen towels designed for cleaning and everyday use, with innovative designs that emphasize durability and efficiency. For facial tissues, Sofidel produces soft and gentle options under brands like Regina, available in boxes, pocket-sized packs, and other convenient formats. In the professional sector, the Papernet brand serves the Away-from-Home (AfH) market by providing tissue solutions for businesses in healthcare and hospitality, while also being a major supplier of private-label products for retail chains globally. Additionally, Sofidel’s commitment to sustainability is evident in its portfolio of eco-friendly products made from recycled fibers and sustainable raw materials, reflecting its dedication to environmentally conscious production practices.

 

        6.   Hengan International Group Company Ltd.

Founding Year

1985

Headquarters

Jinjiang City Fujian Province PRC

Website

https://en.hengan.com/

 

Hengan International Group Company Ltd. is a leading Chinese manufacturer specializing in personal hygiene products, including sanitary napkins, disposable diapers, and household paper products. Founded in 1985, Hengan has established itself as one of the largest producers in its sector, with a strong market presence in China and a growing international footprint. The company went public on the Hong Kong Stock Exchange in 1998 and was included in the Hang Seng Index in 2011, reflecting its sustained growth and financial stability. Hengan operates multiple brands, such as Anerle for sanitary napkins and baby diapers, and Hearttex for tissue paper products. With a workforce of approximately 24,000 employees and commitment to quality and innovation, Hengan emphasizes environmentally friendly practices and has implemented advanced management reforms to enhance its competitiveness in the global market.

Hengan International Group Company Ltd. boasts a diverse portfolio of tissue paper products designed to serve both households and businesses. Its offerings include high-quality toilet paper produced under popular brands such as Hearttex and Space 7, recognized for their softness, durability, and affordability, with options ranging from standard rolls to jumbo packs. The company also provides facial tissues that prioritize comfort and convenience, available in boxed and portable formats to cater to various customer preferences, including fragrance-free and skin-friendly options. Hengan's paper towels are designed for household cleaning and kitchen use, offering high absorbency and durability. Additionally, the company supplies a variety of napkins for dining and catering purposes, along with specialty tissue products tailored for specific applications. Hengan further supports businesses and retail partners by offering private-label manufacturing services and commercial solutions designed to meet institutional needs.

 

        7.   CMPC S.A.

Founding Year

1920

Headquarters

Santiago, Chile

Website

https://www.cmpc.com/en/

 

CMPC S.A. is a prominent Chilean holding company established in 1920, headquartered in Santiago. It operates as a leader in the integrated forest industry, focusing on the production and marketing of a wide range of products, including cellulose, paper, tissue, and wood products. CMPC is one of the largest corporations in Chile and is part of the Matte Group, which engages in various sectors such as forestry, energy, banking, and manufacturing. The company has a significant presence across Latin America and beyond, with operations in countries including Argentina, Brazil, Colombia, and Mexico. CMPC is committed to sustainability and innovation, utilizing man-made plantations for its raw materials and aiming for environmentally responsible production practices.

CMPC S.A. offers a diverse portfolio of tissue paper products designed to meet the needs of both consumers and commercial clients, marketed under well-known brands and private-label options. Its toilet paper range includes high-quality products from brands like Elite, Confort, and Softys, which are recognized for their softness, strength, and eco-friendly choices, including recycled and FSC-certified variants. The company also produces facial tissues that emphasize comfort and performance, available in various sizes and formats such as boxed tissues and portable packs. Hengan’s paper towels are designed for durability and absorbency, making them suitable for household cleaning as well as commercial use. Additionally, CMPC provides a wide selection of napkins and specialty tissue products tailored for dining, catering, and industrial applications. Through its Softys division, CMPC supplies Away-from-Home (AfH) products that cater to institutions, businesses, and the hospitality sector, including jumbo rolls, hand towels, and advanced dispenser systems.

 

        8.   Unicharm Corporation

Founding Year

1961

Headquarters

Tokyo, Japan

Website

https://www.unicharm.co.jp/en/home.html

 

Unicharm Corporation is a leading Japanese manufacturer established in 1961, specializing in sanitary products and personal care items. Headquartered in Tokyo, the company has grown to become one of the largest producers in its sector, particularly known for its innovative offerings in feminine care, baby care, and adult incontinence products. Unicharm's product range includes well-known brands such as Moony for baby diapers, Mamy Poko for premium disposable diapers, Sofy for feminine hygiene products, and Lifree for adult care solutions. The company has expanded its operations across Asia, with subsidiaries in countries like China, Thailand, and South Korea, reflecting its commitment to meeting the diverse needs of consumers in various markets.

Unicharm Corporation's tissue paper portfolio is designed to meet a wide array of consumer and professional needs, emphasizing functionality, quality, and sustainability. The company offers premium toilet paper known for its softness and strength, providing a luxurious experience with various sizes and eco-friendly options available. Unicharm also produces high-quality facial tissues under its Moony and MamyPoko brands, which are gentle on sensitive skin and suitable for everyday use. Its paper towels and napkins are crafted for superior absorbency and durability, making them ideal for both household and professional applications. Additionally, Unicharm develops specialized tissue products such as wet wipes and hygienic tissues tailored for specific markets, including healthcare and childcare. The company further supports retailers by supplying private-label tissue products and offering innovative solutions for businesses in the Away-from-Home (AfH) sector.

 

        9.   WEPA Hygieneprodukte GmbH

Founding Year

1961

Headquarters

Tokyo, Japan

Website

https://www.unicharm.co.jp/en/home.html

 

WEPA Hygieneprodukte GmbH is a prominent German manufacturer of hygiene paper products, headquartered in Arnsberg, North Rhine-Westphalia. Founded in 1948, the company has grown to become the third largest producer of hygiene paper in Europe, employing approximately 4,000 people and generating a turnover of around €1.6 billion. WEPA specializes in a wide range of products including toilet paper, facial tissues, paper towels, and napkins, primarily marketed under private labels for European food retailers. The company operates 22 paper machines across 13 locations in six European countries, focusing on sustainability and innovative production methods that utilize recycled fibers. With a commitment to quality and environmental responsibility, WEPA aims to provide effective hygiene solutions that contribute to the well-being of millions of consumers throughout Europe.

The company has grown to become the third largest producer of hygiene paper in Europe, employing around 4,000 people and generating approximately €1.6 billion in revenue. WEPA specializes in a wide range of products, including toilet paper, facial tissues, paper towels, and napkins, primarily marketed as private-label products for European food retailers. With 22 paper machines operating across 13 locations in six European countries, WEPA emphasizes sustainability by focusing on the production of hygiene paper from recycled fibers. The company is committed to providing innovative and environmentally friendly solutions that contribute to the well-being of consumers while maintaining high standards of quality and performance in its product range.

 

        10.                Kruger Inc.

Founding Year

1904

Headquarters

Montreal, Quebec, Canada

Website

https://www.kruger.com/

 

Kruger Inc. is a Canadian private company founded in 1904, specializing in the manufacturing of a diverse range of products, including publication papers, tissue products, lumber, and renewable energy solutions. Headquartered in Montréal, Québec, Kruger has established itself as a leader in the pulp and paper industry while also expanding into sectors such as green energy and recycling. The company operates multiple facilities across Canada and the United States, employing approximately 6,000 people. Kruger is committed to sustainability and innovation, focusing on transforming renewable resources into high-quality essentials for everyday life. Its well-known brands include Cashmere, Scotties, and Purex in the tissue segment, reflecting its dedication to quality and customer satisfaction.

Kruger Inc. has an extensive tissue paper portfolio that addresses the needs of both residential and commercial markets. The company produces premium toilet paper under well-known brands such as Cashmere and Purex, which are celebrated for their softness, strength, and high quality. These products are available in various sizes, ranging from standard rolls to jumbo packs, and include eco-friendly options made from 100% recycled materials. Kruger also manufactures soft and gentle facial tissues under the Cashmere and Purex brands, offering choices suitable for everyday use, including fragrance-free and skin-sensitive varieties. The company’s paper towels are designed for maximum absorbency and durability, catering to both home cleaning and professional environments, with the Cashmere brand particularly recognized for its quality. Additionally, Kruger provides a variety of napkins and other paper products tailored for the food service and hospitality industries, focusing on functionality and environmental sustainability. In the Away-from-Home (AfH) sector, Kruger offers bulk tissue products such as jumbo rolls and paper towel dispensers aimed at institutional customers like schools, offices, and hospitals.

According to TechSci Research report “Organic Tissue Paper MarketGlobal Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Bamboo Pulp, Recycled Pulp, Straw Pulp, Mix Wood Pulp, Others), By Distribution Channel (Offline, Online), By Region, By Competition, 2018-2028” The Global Organic Tissue Paper Market has valued at USD 35.25 Million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 4.7% through 2028.

Market Leaders and Their Impact

  • Essity Aktiebolag – With a focus on sustainability, innovation, and digital transformation, Essity stands out for its broad product range and commitment to improving hygiene and health standards globally. It also has a strong presence in both consumer and professional hygiene markets. This makes it a strong contender for "better" if sustainability and innovation are key criteria.
  • Procter & Gamble (P&G) – Known for its global reach and well-established brands like Charmin and Bounty, P&G excels in consumer brand recognition and premium product offerings. Its continuous innovation, particularly in tissue paper products with features like lotion-infused tissues, sets it apart in terms of market-leading comfort and convenience.
  • Asia Pulp & Paper (APP) – APP has a massive global footprint and is one of the largest players in the industry. Its emphasis on sustainability with initiatives like the Sustainability Roadmap Vision 2030 shows a significant commitment to environmental responsibility. However, it might not have as wide a range of high-end products compared to P&G or Essity.
  • Georgia-Pacific LLC – With a diverse portfolio and a focus on sustainability, Georgia-Pacific is a major player, particularly in the U.S. It offers products that cater to both residential and commercial needs, making it versatile in serving a broad market. Its focus on sustainability also positions it as a key competitor.
  • Sofidel Group – Sofidel emphasizes sustainability and has a strong presence in Europe. Its dedication to eco-friendly practices and high-quality products like Regina and Papernet make it a strong competitor in terms of environmental consciousness and product reliability.

Relevant blogs

Top 10 Corrugated Boxes Manufacturers in the World04 Feb, 2025

Corrugated boxes are commonly used for shipping, storage, and packaging across various industries due to ...

Top 5 Edible Oil Manufacturers Worldwide30 Jan, 2025

Edible oils are fats derived from plants, animals, or synthetic sources that are safe for human consumption.

Essential Protein Sources in Animal Nutrition: Common Feed Ingredients Explained30 Jan, 2025

Protein is an essential nutrient in animal nutrition. Whether for livestock, poultry, or companion animals, ...

How Top 5 Luxury Brands Have Thrived in a Mass-Market World29 Jan, 2025

Luxury brands are widely recognized for their exceptional craftsmanship, exclusivity, and long-standing ...

Top 10 Leather Goods Companies That Lead the Industry28 Jan, 2025

Leather, sourced from animal hides, is a natural material valued for its durability, strength, and ...

Top 10 Tissue Paper Companies Globally28 Jan, 2025

The tissue paper industry is a major player in the global hygiene market, offering a variety of essentials ...

 

Request your query

captcha
Letters are not case-sensitive