Automotive industry, which contributes to roughly 3 %
of global GDP, is a major industrial and economic force worldwide. The global
automotive industry stalled in 2018, registered low sales in 2019 and the trend
is likely to prevail throughout 2020 as well due to SARS CoV-2.
Advent
of self-driving or autonomous vehicles, transformation from IC based engines to
electric drivetrains, growing use of AI and connected cars, among others, are
set to revolutionize the sector during the next two quarters of the year, 2020.
In fact, change in trend of vehicle ownership, growing demand for mobility on
demand and mobility as a service, point towards increasing technological
investments in the sector. At the similar front, automakers such as BMW and
Ford have made massive investments in the acquisition of several technologies.
Internet-related service major Google and Uber are also following the bandwagon
as the new buyers are more tech savvy and desire for improved, efficient,
vehicles these days.
Like
every other sector, automotive sector also witnessed massive dip in sales this year
but the industry is all set for recovery in the second half of the year. India
witnessed nil automotive sales in April 2020, sales for China and United States
also dipped but the pandemic has presented industry with several tailwinds,
which will force automakers and allied sectors to change the way they operate.
1.
Outbreak
of COVID-19
First
half of the year has already ended and the WHO has confirmed that the COVID-19
is here to stay. The outbreak of the novel virus that started from China has
now spread worldwide. Economies enforced lockdown but customer footfall post
reopening is still low, which is majorly due to decline in consumer confidence
and halted automotive production. Companies such as Tesla, General Motors and
Volvo have opened their production plants but shortage of auto components and
workforce is negatively affecting the production. Shortage of auto components is
primarily due to heavy reliance on China. In fact, push by governments of various
economies to cut GHGs by incentivizing adoption of electric vehicles has
further pushed the imports from China as the country holds dominant position in
electric vehicle and electric vehicle components market. For instance, several
tier I suppliers and OEMs have increased imports from China as it is the major
hub for battery technology, drive transmission and steering, which are utilized
in electric vehicle production, thereby, contributing to the increased trade
deficit with China.
Another challenge is lack in coordination
with logistics partner, capital investment requirement and insufficient
manpower for production. Solution to the problem can be switching to other
countries for meeting the demand for automotive components. However, permanent
solution is reducing reliance on China and focusing on domesticized production
plants, which will open new employment opportunities. Domestically produced
auto components can also help to reduce the overall cost of vehicle, as heavy import
duties are levied whenever the product is shipped from China.
2.
Evolution
of Connected Vehicles and Growing Prominence of Autonomous Vehicle
Just
like any another industry, automotive and allied sectors are going through fast
paced technological innovations. Increasing funding in R&D of connected
vehicles and autonomous vehicles, launch of semi-autonomous vehicles in recent
years and growing integration of IoT in automobiles validates the aforesaid
fact. Connected vehicle technology refers to collection of data and
communication by automobile with its surroundings. United States Department of
Transportation is developing connected vehicle safety applications and European
Commission is planning to deploy Cooperative
Intelligent Transport Systems for implementing connected vehicle technology
throughout the US and EU, respectively. In fact, average
microprocessor/microcontroller per vehicle rate has witnessed rise in growth
and the rate is forecast to shoot up during the next decade on the wake of
growing demand for connected features such as internet connectivity in vehicles,
V2V communication and rollout of 5G in the coming years.
Autonomous
vehicle may sound like a new advancement but the idea and development started
over 80 years ago. Now, we have segregated SAE level from level 0, which is no
automation to level 5 which is full automation.