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Solving Infant Malnutrition One Bite at a Time: Baby Food Products

global baby food market

Consumer Goods and Retail | Sep, 2017

World population reached 7 billion in October 2011 and since then we have added another half a billion souls to this planet. World population has more than doubled from 3 billion in 1959 to over 6 billion in 1999 and average annual population change is around 80 million. Which is to say that there are over 80 million babies being born every year.

Advances in technology, medicine, healthcare, transportation etc. have drastically reduced infant mortality rates and also reduced fatalities from infections etc. that infants are prone to. However, in spite of these advances, problems such as malnutrition are still prevalent, especially in the least developed countries. UNICEF estimated, in 2015, that around 5.9 million children under the age of five will die that year, equivalent to 11 every minute. UNICEF goes on to predict that nearly half of all deaths, around 3 million in total, in children under 5 are attributable to malnutrition.

TechSci Research report Global Baby Food Market By Product Type, By Point of Sale, By Age, By Region, Competition Forecast and Opportunities, 2012 - 2022”, lists out various other issues such as increasing population, growing urbanization, rising disposable income and changing lifestyles which are promulgating the demand for baby foods across the world.

As per the report, TechSci predicts that the market of global baby food market will rise to $82 billion by 2022 due to the aforementioned global cues. The experts have segregated baby food products into five separate categories: milk formula (cow based milk, soya based milk, etc.), cereals (rice, veggie, oatmeal’s, wheat, etc.), dried food (apple, carrot, peas, mango, etc.), snacks (puffs, cookies & crackers, etc.) and others.

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As per the report, Asia-Pacific region was the highest demand generator in this food market, given the huge population, an emerging middle class, rising number of working women, etc. Unfortunately, the African continent, which already has among the highest rates for both child mortality and malnutrition, is one of the smallest demand generators in the baby food market. While the situation may change in the future, the lack of significant investment into healthcare, low per capita GDP and a slower overall growth rate due to uncertainty in the oil market and market for various metals, are some reasons why Africa may find it a little hard to catch up.

However, with advances in packaging technology and preservatives, it is easier to store and save foods that are approved by medical associations and even come in different flavours. With the penetration of packaged and nutritious baby food products, it is hoped that the problems with infant malnutrition will start to decline at a faster rate than it is currently.

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