European consumer goods major Groupe SEB has acquired Swiss company Swizzz Prozzz, which manufactures mini hand choppers with high performance multi blade systems. The acquisition will enable Groupe SEB to extend its reach in kitchen utensils and tools market in Europe. Swizz Prozzz records revenues to the tune of €8-10 million in a year. 

Pursuing an aggressive inorganic growth strategy, Groupe SEB is on an acquisition spree for the past few years. In 2016, Groupe SEB completed the acquisition of the German group WMF (Württembergische Metallwaren Fabrik), a world leader in automatic professional coffee machines and German leader in cookware. This acquisition represents a new building block in Groupe SEB’s development.

The acquisition allows the Group to strengthen its position significantly in small domestic equipment, particularly in Germany. It is also an excellent opportunity to enter the highly attractive professional coffee machine market.

In 2016, WMF achieved sales of EUR 1.1 billion, of which 70% were in Europe (48% in Germany), a steady increase supported by an extensive product offer, exceptional design, perfect features and superior quality. WMF also relies on a multichannel distribution strategy including a strong network of 200 own-brand stores and 800 shop-in-shops in Germany, Austria and Switzerland, which successfully promote the brand image and sales.

Groupe SEB: an overview

The Group achieved phenomenal performance in 2016, reaching the threshold of €5 billion in sales, which exceeded the mark of €500m in operating result from activity. The organization generated 26 per cent growth in net income and over €450m in operating cash flow.

The company owes these excellent results to highly robust business activity, driven by strong innovation momentum, by the power of its popular brands, firmly rooted in the everyday lives of consumers, by new inroads in several major markets, and by increased investments in advertising (digital in particular) and operational marketing.

These results were also fueled by rapid and ongoing development in e-commerce, which today accounts for a full 20% of our sales. They can also be attributed to our industrial performance and continuous improvement in our competitiveness. And once again, they reflect the solidity of our business model, which enables us to stay our course regardless of shifts in the economic environment.

Germany Residential Multi-Functional Cooking Food Processor Market Size

As per TechSci Research report on Germany Residential Multi-Functional Cooking Food Processor Market, residential multi-functional cooking food processors market in the country stood at $70 million in 2016.

The market is slated to grow at a CAGR of 10.8% till 2022, thereby achieving the size of $128 million in the next five years.

What’s fuelling growth? 

Germany Residential Multi-Functional Cooking Food Processor Market is growing largely on the back of increasing household disposable income and surging demand for technologically advanced products which reduces human efforts.

The growth factors fuelling growth in this market also include the following:

·         increase in instances of lifestyle diseases in Germany

·         shift towards home cooked food

·         innovative products and service offerings by the leading players

Who are the leading market players?

Vorwerk & Co. KG, Groupe SEB Deutschland GmbH, De'Longhi Deutschland GmbH, Magimix SAS,  KitchenAid Europa Inc, Electrodomésticos Taurus, S.L., Vitaeco Limited, Jupiter Küchenmaschinen GmbH, Severin Elektrogeräte GmbH, Clatronic International GmbH are among the most prominent market players in Europe.

The market research report released by TechSci Research covers the whole gamut of this industry with competition benchmarking, company profiles of the aforementioned players and product benchmarking.

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