LED TVs are televisions that use light emitting diodes instead of traditional cold cathode fluorescent lights for backlighting the display. On account of high picture quality, vibrant and dynamic colors, enhanced video quality and better viewing experience, demand for LED TVs in Saudi Arabia has been witnessing an upsurge. Demand for LED TVs in the country is majorly met through imports, with few global players operating in the country through their exclusive distributors and dealers. Samsung, LG, Sony and TCL Home Appliances are the major LED TV players operating in Saudi Arabia.

According to TechSci Research report, “Saudi Arabia LED TVs Market By Type, By Technology, By Screen Size, Competition Forecast and Opportunities, 2011 – 2021”, the LED TVs market in Saudi Arabia is projected to register a CAGR of more than 10% during 2016 - 2021. Growth in LED TVs market in the country is majorly driven by declining product prices, increasing urbanisation, growing disposable income and rising number of residential & commercial construction projects. Back Lit Full Array LED TVs accounted for more than 80% of the LED TV sales in 2015, and the segment’s dominance is expected to continue during 2016 - 2021. “Saudi Arabia LED TVs Market By Type, By Technology, By Screen Size, Competition Forecast and Opportunities, 2011 – 2021” discusses the following aspects of the LED TVs market in Saudi Arabia:

  • Saudi Arabia LED TVs Market Size, Share & Forecast
  • Segmental Analysis – By Type (HD, FHD & UHD); By Technology (Back Lit Full Array, Edge Lit, Direct Lit and Others); and By Screen Size (30 Inches & smaller, 30-39 Inches, 40-49 Inches, 50-59 Inches, 60-69 Inches and 70 inches & above)
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of Saudi Arabia LED TVs Market
  • To identify the customer preference towards LED TVs
  • To help industry consultants, LED TV manufacturing companies, distributors and dealers align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research includes interviews with LED TV manufacturing companies, distributors and industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports and other proprietary databases.

1.     Research Methodology

2.     Product Overview

3.     Analyst View

4.     Global LED TVs Market Overview

5.     Saudi Arabia LED TVs Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value & Volume

5.2.   Market Share & Forecast

5.2.1. By Region

5.2.2. By Company

5.2.3. By Type (High Definition (HD), Full High Definition (FHD) and Ultra High Definition (UHD))

5.2.4. By Technology (Back Lit Full Array, Edge Lit, Direct Lit and Others)

5.2.5. By Screen Size (30 Inches & Smaller, 30-39 Inches, 40-49 Inches, 50-59 Inches, 60-69 Inches and 70 Inches & Above)

5.3.   Saudi Arabia LED TVs Market Attractiveness Index

6.     Saudi Arabia LED TVs Market Segmental Analysis

6.1.   Saudi Arabia High Definition (HD) LED TVs Market Outlook

6.1.1. Market Size & Forecast

6.1.1.1.  By Value & Volume

6.1.2. Price Point Analysis

6.2.   Saudi Arabia Full High Definition (FHD) LED TVs Market Outlook

6.2.1. Market Size & Forecast

6.2.1.1.  By Value & Volume

6.2.2. Price Point Analysis

6.3.   Saudi Arabia Ultra High Definition (UHD) LED TVs Market Outlook

6.3.1. Market Size & Forecast

6.3.1.1.  By Value & Volume

6.3.2. Price Point Analysis

7.     Market Dynamics

7.1.   Drivers

7.2.   Challenges

8.     Market Trends & Developments

8.1.   Increasing New Products Launches

8.2.   Rising Demand for Ultra High Definition LED TVs

8.3.   LCD/Plasma TVs Exiting the Market

8.4.   Shifting Consumer Preference towards Bigger Screen Size

8.5.   Increasing Sales Through Online Sales Channels and Direct Channels

9.     Policy & Regulatory Landscape

10.  Import-Export Analysis

11.  Saudi Arabia Economic Profile

12.  Competitive Landscape

12.1. Competition Matrix

12.2. Company Profiles      

12.2.1.   Samsung Saudi Arabia

12.2.2.   LG Electronics Saudi Arabia

12.2.3.   Sony Middle East and Africa FZE.

12.2.4.   TCL Home Appliances (Hong Kong) Co., Ltd.

12.2.5.   Toshiba Gulf FZE

12.2.6.   Panasonic Marketing Middle East & Africa FZE

12.2.7.   Hitachi Saudi Arabia Ltd.

12.2.8.   Hamad A. Alessa & Sons Co. (HAASCO)

12.2.9.   Sharp Middle East FZE

12.2.10.   Haier Home Appliances

13.  Voice of Customers

14.  Strategic Recommendations

  • List of Figures

     

    Figure 1: Saudi Arabia LED TVs Market Size, By Value (USD Million), By Volume (Thousand Units), 2011-2021F

    Figure 2: Saudi Arabia LED TVs Market Share, By Region, By Volume, 2015 & 2021F  

    Figure 3: Saudi Arabia LED TVs Market Share, By Region, By Volume, 2011-2021F

    Figure 4: Number of Hospitals & Specialized Centres in North & Central Saudi Arabia, By Province, 2010-2020F

    Figure 5: Number of Hospitals & Specialized Centres in Western Saudi Arabia, By Province, 2010-2020F

    Figure 6: Number of Hospitals & Specialized Centres in Eastern Saudi Arabia, By Province, 2010-2020F

    Figure 7: Number of Hospitals & Specialized Centres in Southern Saudi Arabia, By Province, 2010-2020F

    Figure 8: Saudi Arabia LED TVs Market Share, By Company, By Volume, 2011-2021F

    Figure 9: Saudi Arabia LED TVs Market Share, By Type, By Volume, 2011-2021F

    Figure 10: Saudi Arabia LED TVs Market Share, By Technology, By Volume, 2011-2021F

    Figure 11: Saudi Arabia LED TVs Market Share, By Screen Size, By Volume, 2011-2021F

    Figure 12: Saudi Arabia LED TVs Market Attractiveness Index, By Region, 2015-2021F

    Figure 13: Saudi Arabia LED TVs Market Attractiveness Index, By Type, 2015-2021F

    Figure 14: Saudi Arabia High Definition LED TVs Market Size, By Value (USD Million), By Volume (Thousand Units) 2011-2021F

    Figure 15: Saudi Arabia HD LED TV Average Selling Price, By Company, 2015 (USD per Unit)

    Figure 16: Saudi Arabia HD LED TV Market Share, By Price Range, By Value, 2015

    Figure 17: Saudi Arabia Full High Definition LED TVs Market Size, By Value (USD Million), By Volume (Thousand Units), 2011-2021F

    Figure 18: Saudi Arabia Number of Private and Public Hospitals, 2012 & 2017F

    Figure 19: Saudi Arabia FHD LED TV Average Selling Price, By Company, 2015 (USD per Unit)

    Figure 20: Saudi Arabia FHD LED TV Market Share, By Price Range, By Value, 2015

    Figure 21: Saudi Arabia Ultra High Definition LED TVs Market Size, By Value (USD Million), By Volume (Thousand Units) 2011-2021F

    Figure 22: Number of Residential Units in Jeddah and Riyadh, 2014 and 2017F (‘000 Units)

    Figure 23: Saudi Arabia UHD LED TV Average Selling Price, By Company, 2015 (USD per Unit)

    Figure 24: Saudi Arabia UHD LED TV Market Share, By Price Range, By Value, 2015

    Figure 25: Saudi Arabia Percentage of Urban Population to Total Population, 2011-2014

    Figure 26: Saudi Arabia GNI Per Capita, 2010 - 2013 (USD)

    Figure 27: Saudi Arabia GDP Per Capita, 2010 - 2014 (USD)

    Figure 28: Saudi Arabia LED TV Imports & Exports (HS Code: 852812), By Value, 2010-2013 (USD Million)

    Figure 29: Saudi Arabia LED TV Import Share (HS Code: 852812), By Country, By Value, 2010

    Figure 30: Saudi Arabia LED TV Import Share (HS Code: 852812), By Country, By Value, 2013

    Figure 31: Saudi Arabia LED TV Imports & Exports (HS Code: 852812), By Volume, 2010-2013 (Thousand Units)

    Figure 32: Saudi Arabia LED TV Import Share (HS Code: 852812), By Country, By Volume, 2010

    Figure 33: Saudi Arabia LED TV Import Share (HS Code: 852812), By Country, By Volume, 2013

    Figure 34: Saudi Arabia LED TVs Imports & Exports (HS Code: 852871), By Value, 2010-2013 (USD Million)

    Figure 35: Saudi Arabia LED TVs Import Share (HS Code: 852871), By Country, By Value, 2011

    Figure 36: Saudi Arabia LED TVs Import Share (HS Code: 852871), By Country, By Value, 2013

    Figure 37: Saudi Arabia LED TVs Imports & Exports (HS Code: 852871), By Volume 2011-2013 (Thousand Units)

    Figure 38: Saudi Arabia LED TVs Import Share (HS Code: 852871), By Country, By Volume, 2011

    Figure 39: Saudi Arabia LED TVs Import Share (HS Code: 852871), By Country, By Volume, 2013

    Figure 40: Saudi Arabia LED TVs Imports & Exports (HS Code: 852872), By Value 2012 & 2013 (USD Million)

    Figure 41: Saudi Arabia LED TVs Import Share (HS Code: 852872), By Country, By Value, 2012

    Figure 42: Saudi Arabia LED TVs Import Share (HS Code: 852872), By Country, By Value, 2013

    Figure 43: Saudi Arabia LED TVs Imports & Exports (HS Code: 852872), By Volume 2012 & 2013 (Thousand Units)

    Figure 44: Saudi Arabia LED TVs Import Share (HS Code: 852872), By Country, By Volume, 2012

    Figure 45: Saudi Arabia LED TVs Import Share (HS Code: 852872), By Country, By Volume, 2013

    Figure 46: Saudi Arabia Percentage of LED TVs Owned, By Age Group, 2016 (Base=114)

    Figure 47: Saudi Arabia Number of LED TVs Owned by One Household, 2016 (Base=100)

    Figure 48: Saudi Arabia Percentage of LED TVs Owned, By Brand, 2016 (Base=100)

    Figure 49: Saudi Arabia Factors Influencing Purchase of LED TVs, 2016 (Base=100)

    Figure 50: Saudi Arabia Factors Affecting LED TV Purchase, 2016 (Base=100)

    Figure 51: Saudi Arabia Spending Pattern for LED TVs, 2016 (Base=100)

     

    List of Tables

     

    Table 1: Saudi Arabia Ongoing Commercial Construction Projects, By Contract Value, By Capacity, By Completion Year, as of July 2015

    Table 2: Saudi Arabia On Going Social Infrastructure Projects, By Contract Value, By Capacity, By Completion Year, as of July 2015

    Table 3: Partial List of Under Construction Residential Projects in Saudi Arabia, as of 2014