As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast. 

Global oral care market is expected to witness a significant CAGR during the forecast period owing to the rising prevalence of various dental diseases including tooth decay and periodontal diseases, which is leading to adoption of various oral care products among consumers. The oral hygiene awareness is also one of the key factors driving the growth of global oral care market. The efforts being made by dentists and governments by holding various seminars and programs to increase awareness about dental hygiene is acting as a major booster for the market growth. Moreover, the manufacturers are also undergoing partnerships with various international organizations such as World Dental Federation (FDI) to emphasize the importance of oral care products and drawing attention to their newly launched products.

Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology equipped toothbrushes is further supporting he growth of global oral care market. The increasing awareness about benefits of such innovative products is creating a huge demand in the global market. However, the market might also face some restrains. The growing circulation of counterfeit oral care products might create major challenge for manufacturers. Moreover, the lack of awareness about importance of dental hygiene in rural areas might further hamper the growth of global oral care market. 

The global oral care market is categorized based on product, distribution channel and region. Based on region, Asia Pacific accounted for largest market share in 2019 and is expected to further dominate the global market during the forecast period. The reasons can be attributed to rising prevalence of oral problems such as dental caries and periodontal diseases in counties like India, China and Malaysia. Furthermore, the increasing focus of government towards educating importance of oral hygiene is creating awareness among consumers, thereby offering lucrative opportunities for oral care product manufacturers. 

Major players operating in the global oral care market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Dr. Fresh, LLC, Sunstar Suisse SA, Lion Corporation and Henkel AG & Co. KGaA, among others. Manufacturers are focusing on using latest technologies to bring new products in the market. Some of the leading companies are also coming up with their own online shopping portals to increase their consumer bases by offering lower price on their products.  

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global oral care market from 2015 to 2018.
  • To estimate and forecast the market size of global oral care market from 2019 to 2025 and growth rate until 2025.
  • to classify and forecast global oral care market based on product, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global oral care market.
  • To identify drivers and challenges for global oral care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global oral care market.
  • To conduct pricing analysis for global oral care market.
  • To identify and analyze the profile of leading players operating in global oral care market.
  • To identify key sustainable strategies adopted by market players in global oral care market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of oral care product manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the oral care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing oral care products, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global oral care market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Oral care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to oral care
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as oral care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global oral care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Oral Care Market, By Product Category:
    • Toothpaste
      • Pastes
      • Gels
      • Powders
      • Polishes
    • Toothbrush
      • Manual
      • Electric
      • Battery-Powered
      • Others
    • Mouth Wash
      • Non-medicated
      • Medicated
    • Dental Accessories/Ancillaries
      • Dental Floss
      • Breath Fresheners
      • Tongue Scrapers
      • Dental Water Gels
      • Others
  • Global Oral Care Market, By Distribution Channel:
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Retail Pharmacies
    • Dental Dispensaries
    • Online
  • Global Oral Care Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global oral care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Oral Care Market

4.    Executive Summary

5.    Global Oral Care Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value &

5.2.  Market Share & Forecast

5.2.1.     By Product (Toothpaste (Pastes, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))

5.2.2.     By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)

5.2.3.     By Region (Asia-Pacific, North America, Europe, South America, MEA)

5.2.4.     By Company (2019)

5.3.  Market Attractiveness Index

6.    Asia-Pacific Oral Care Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value &

6.2.  Market Share & Forecast

6.2.1.     By Product

6.2.2.     By Distribution Channel

6.2.3.     By Country

6.3.  Asia-Pacific: Country Analysis

6.3.1.     China Oral Care Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Product

6.3.1.2.2.             By Distribution Channel

6.3.2.     India Oral Care Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Product

6.3.2.2.2.             By Distribution Channel

6.3.3.     Japan Oral Care Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value 

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Product

6.3.3.2.2.             By Distribution Channel

6.3.4.     South Korea Oral Care Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value 

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Product

6.3.4.2.2.             By Distribution Channel

6.3.5.     Australia Oral Care Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Product

6.3.5.2.2.             By Distribution Channel

7.    Europe Oral Care Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value 

7.2.  Market Share & Forecast

7.2.1.     By Product

7.2.2.     By Distribution Channel

7.2.3.     By Country

7.3.  Europe: Country Analysis

7.3.1.     France Oral Care Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product

7.3.1.2.2.             By Distribution Channel

7.3.2.     Germany Oral Care Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product

7.3.2.2.2.             By Distribution Channel

7.3.3.     United Kingdom Oral Care Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value &

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product

7.3.3.2.2.             By Distribution Channel

7.3.4.     Spain Oral Care Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value 

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product

7.3.4.2.2.             By Distribution Channel

7.3.5.     Italy Oral Care Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product

7.3.5.2.2.             By Distribution Channel

8.    North America Oral Care Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value 

8.2.  Market Share & Forecast

8.2.1.     By Product

8.2.2.     By Distribution Channel

8.2.3.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Oral Care Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value 

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product

8.3.1.2.2.             By Distribution Channel

8.3.2.     Mexico Oral Care Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value 

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product

8.3.2.2.2.             By Distribution Channel

8.3.3.     Canada Oral Care Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value 

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product

8.3.3.2.2.             By Distribution Channel

9.    South America Oral Care Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Product

9.2.2.     By Distribution Channel

9.2.3.     By Country

9.3.  South America: Country Analysis

9.3.1.     Brazil Oral Care Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product

9.3.1.2.2.             By Distribution Channel

9.3.2.     Argentina Oral Care Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product

9.3.2.2.2.             By Distribution Channel

9.3.3.     Colombia Oral Care Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value 

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product

9.3.3.2.2.             By Distribution Channel

10.  Middle East and Africa Oral Care Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value &

10.2.              Market Share & Forecast

10.2.1.  By Product

10.2.2.  By Distribution Channel

10.2.3.  By Country

10.3.              MEA: Country Analysis

10.3.1.  South Africa Oral Care Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product

10.3.1.2.2.           By Distribution Channel

10.3.2.  Saudi Arabia Oral Care Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product

10.3.2.2.2.           By Distribution Channel

10.3.3.  UAE Oral Care Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product

10.3.3.2.2.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Pricing Analysis

14.  Competitive Landscape

14.1.              Players Profiled (Leading Companies)

14.1.1.  The Procter & Gamble Company

14.1.2.  Unilever PLC

14.1.3.  Colgate-Palmolive Company

14.1.4.  GlaxoSmithKline PLC

14.1.5.  Johnson & Johnson Consumer, Inc.

14.1.6.  Church & Dwight Co.

14.1.7.  LG Corporation

14.1.8.  Dr. Fresh, LLC

14.1.9.  Sunstar Suisse SA

14.1.10.                Lion Corporation

14.1.11.                Henkel AG & Co. KGaA

15.  Strategic Recommendations

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