North America precision farming market is expected to grow at a double-digit CAGR during the forecast period on account of several government initiatives to adopt modern agricultural techniques. More and more farmers are adopting precision farming/agriculture as the big data and integrated farming management system enables farmers to improve the production efficiently. Food security is a fundamental issue to human existence and diminishing arable land, unfavorable climatic conditions and depleting resources are stressing for improving farming practices, thereby driving precision farming market in North America.

North America precision farming market can be segmented based on component, technology, application and country. In terms of component, the market can be segmented into hardware, software and services. Hardware is the dominant segment and is poised to grow at high pace during forecast period on account of high adoption of control and automation devices, such as sensors, drones/UAVs, cameras, GPS/GNSS. In terms of application, the market can be segmented into yield monitoring, field mapping, crop scouting, weather tracking, irrigation management, inventory management, farm labor management and others. Yield monitoring is the dominant segment in the market and the same trend is likely to continue during forecast period as it helps farmers to take decisions pertaining to the yield. 

The market of precision farming in North America is gaining traction and expanding to various countries such as Canada, US and Mexico. Due to the early adoption of precision farming technologies in countries such as US and Canada, the market is predicted to grow at impressive rate through 2024. In 2016, Canadian government invested in clean seed capital group, to commercialize precision agriculture technology and restrict the excess usage of fertilizers and pesticides, thereby positively impacting the precision agriculture/farming market in the region.

List of major players operating in North America precision farming market include AG Leader Technology, AGCO Corporation, Trimble, Cropmetrics, SST Development Group, Dickey-john Corp., Agribotix LLC, Autocopter Corp., Deere & Company, Raven Industries, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of North America precision farming market.
  • To classify and forecast North America precision farming market based on component, technology, application and regional distribution.
  • To identify drivers and challenges for North America precision farming market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in North America precision farming market.
  • To conduct pricing analysis for North America precision farming market.
  • To identify and analyze the profile of leading players involved in North America precision farming market.


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Some of the leading players in North America precision farming market include AG Leader Technology, AGCO Corporation, Trimble, Cropmetrics, SST Development Group, Dickey-john Corp., Agribotix LLC, Autocopter Corp., Deere & Company, Raven Industries, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of North America precision farming market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Precision farming software and solution providers and other stakeholders
  • Agricultural equipment manufacturers
  • Electronic hardware equipment manufacturers
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to precision farming market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, North America precision farming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Component:
    • Hardware
      • Sensors
      • Drones/UAVs
      • Guidance & Steering Systems
      • Mobile Devices
      • Cameras
      • GPS/GNSS
    • Software
      • Web Based
      • Cloud Based
    • Services
      • System Integration & Consulting
      • Maintenance & Support
      • Professional & Managed Services
  • Market, By Technology:
    • Guidance System
    • Remote Sensing
    • Variable Rate Technology
  • Market, By Application:
    • Yield Monitoring
    • Field Mapping
    • Crop Scouting
    • Weather Tracking
    • Irrigation Management
    • Inventory Management
    • Farm Labor Management
    • Others
  • Market, By Country:
    • US
    • Canada
    • Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in North America precision farming market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

4.1.  Factors influencing purchase decision

4.2.  Factors to be considered for technology selection

4.3.  Challenges & Unmet Needs

5.    North America Precision Farming Market Outlook

5.1.  Market Size & Forecast          

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Component (Hardware; Software; Services)

5.2.1.1.         Hardware (Sensors; Drones/UAVs; Guidance & Steering Systems; Mobile Devices; Cameras; GPS/GNSS)

5.2.1.2.         Software (Web Based; Cloud Based)

5.2.1.3.         Services (System Integration & Consulting; Maintenance & Support; Professional & Managed Services)

5.2.2.     By Technology (Guidance System; Remote Sensing; Variable Rate Technology)

5.2.3.     By Application (Yield Monitoring; Field Mapping; Crop Scouting; Weather Tracking; Irrigation Management; Inventory Management; Farm Labor Management; Others)

5.2.4.     By Country

5.3.  Market Attractive Index

5.4.  United States Precision Farming Market Outlook

5.4.1.     Market Size & Forecast

5.4.1.1.         By Value

5.4.2.     Market Share & Forecast

5.4.2.1.         By Component

5.4.2.2.         By Technology

5.4.2.3.         By Application

5.4.3.     Market Attractive Index

5.5.  Mexico Precision Farming Market Outlook

5.5.1.     Market Size & Forecast

5.5.1.1.         By Value

5.5.2.     Market Share & Forecast

5.5.2.1.         By Component

5.5.2.2.         By Technology

5.5.2.3.         By Application

5.5.3.     Market Attractive Index

5.6.  Canada Precision Farming Market Outlook

5.6.1.     Market Size & Forecast

5.6.1.1.         By Value

5.6.2.     Market Share & Forecast

5.6.2.1.         By Component

5.6.2.2.         By Technology

5.6.2.3.         By Application

5.6.3.     Market Attractive Index

6.    Market Dynamics

6.1.  Drivers

6.2.  Challenges

7.    Market Trends & Developments

8.    Competitive Landscape

8.1.  AG Leader Technology

8.2.  AGCO Corporation

8.3.  Trimble Inc.

8.4.  Cropmetrics

8.5.  SST Development Group

8.6.  Dickey-john Corp.

8.7.  Agribotix LLC

8.8.  Autocopter Corp.

8.9.  Deere & Company

8.10.              Raven Industries

9.    Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com