Report Description

Europe oral care market is anticipated to witness significant growth during the forecast period owing to the thriving personal care industry, which is propelling the growth of oral care market in the region. Additionally, growing awareness towards dental hygiene and increasing focus of consumers towards personal grooming are acting as major factors behind the growth this market. Products such as teeth whitening fall under personal grooming products and are gaining traction in European market. Furthermore, increasing number of small and medium dental clinics and dental dispensaries in the region is expected to boost the market growth over the coming years. Moreover, the increasing prevalence of dental caries, periodontal and other dental diseases is also a key factor behind oral care market growth in Europe. Governments and dentists are creating awareness about oral hygiene through different programs and events, which is serving as a major factor for market growth. Apart from that, technological advancements and launch of innovative products such as electric toothbrushes and fresh breath strips are anticipated to drive the market growth during the forecast period. 

Europe oral care market is categorized based on product, distribution channel and region. Based on product, the market is segmented into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Based on product, the market is segmented into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Here, the toothbrush segment accounted for largest market share in 2019 owing to the launch of new products such as electric toothbrushes. However, the mouth wash segment is poised to undergo fastest growth in the coming years as people who undergo surgeries and radiation therapies are being advised to use alcohol-free mouthwashes for maintaining oral hygiene.

Regionally, Germany accounts for largest market share in Europe oral care market owing to large number of patients who are suffering from one or more dental diseases and problems. Additionally, the country is expected to hold its dominance in the coming years as well as several dental associations are organizing oral care centers and campaigns to increase oral care awareness in the country. 

Major players operating in the Europe oral care market include Procter & Gamble, Unilever Plc, Colgate-Palmolive Company, GlaxoSmithKline plc, Sunstar Suisse S.A., Schiffer GmbH, Henkel AG & Co. KGaA, Church & Dwight Co. Inc, Hawley & Hazel (BVI) Co. Ltd., Pierre, Fabre Oral Care, Johnson & Johnson and Lactona Europe BV, among others. The companies are focusing on launching new products and are investing on building strong distribution network to increase their market share in Europe.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of Europe oral care market from 2015 to 2018.
  • To estimate and forecast the market size of Europe oral care market from 2019 to 2025 and growth rate until 2025.
  • to classify and forecast Europe oral care market based on product, distribution channel, company and country distribution.
  • To identify dominant region or segment in the Europe oral care market.
  • To identify drivers and challenges for Europe oral care market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Europe oral care market.
  • To conduct pricing analysis for Europe oral care market.
  • To identify and analyze the profile of leading players operating in Europe oral care market.
  • To identify key sustainable strategies adopted by market players in Europe oral care market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of oral care product manufacturers across Europe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the oral care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing oral care products, distribution channels and presence of all major players across the region.

TechSci Research calculated the market size of Europe oral care market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Oral care product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to oral care
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as oral care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Europe oral care market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Europe Oral Care Market, By Product Category:
    • Toothpaste
      • Pastes
      • Gels
      • Powders
      • Polishes
    • Toothbrush
      • Manual
      • Electric
      • Battery-Powered
      • Others
    • Mouth Wash
      • Non-medicated
      • Medicated
    • Dental Accessories/Ancillaries
      • Dental Floss
      • Breath Fresheners
      • Tongue Scrapers
      • Dental Water Gels
      • Others
  • Europe Oral Care Market, By Distribution Channel:
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Retail Pharmacies
    • Dental Dispensaries
    • Online
  • Europe Oral Care Market, By Country:
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Belgium
    • Netherlands

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Europe oral care market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]  

Table of content

Europe Oral Care Market: 2015-2025F

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Europe Oral Care Market

4.    Executive Summary

5.    Voice of Customer

6.    Europe Oral Care Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1. By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))

6.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)

6.2.3. By Region (Asia-Pacific, North America, Europe, South America, MEA)

6.2.4. By Company (2019)

6.3.  Market Attractiveness Index

7.    Italy Oral Care Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1. By Product

7.2.2. By Distribution Channel

8.    United Kingdom Oral Care Market Outlook

8.1.  Market Size & Forecast          

8.1.1. By Value & Volume

8.2.  Market Share & Forecast

8.2.1. By Product

8.2.2. By Distribution Channel

9.    France Oral Care Market Outlook

9.1.  Market Size & Forecast          

9.1.1. By Value & Volume

9.2.  Market Share & Forecast

9.2.1. By Product

9.2.2. By Distribution Channel

10.  Spain Oral Care Market Outlook

10.1.              Market Size & Forecast

10.1.1.   By Value & Volume

10.2.              Market Share & Forecast

10.2.1.   By Product

10.2.2.   By Distribution Channel

11.  Germany Oral Care Market Outlook

11.1.              Market Size & Forecast

11.1.1.   By Value & Volume

11.2.              Market Share & Forecast

11.2.1.   By Product

11.2.2.   By Distribution Channel

12.  Belgium Oral Care Market Outlook

12.1.              Market Size & Forecast

12.1.1.   By Value & Volume

12.2.              Market Share & Forecast

12.2.1.   By Product

12.2.2.   By Distribution Channel

13.  Netherlands Oral Care Market Outlook

13.1.              Market Size & Forecast

13.1.1.   By Value & Volume

13.2.              Market Share & Forecast

13.2.1.   By Product

13.2.2.   By Distribution Channel

14.  Market Dynamics

14.1.              Drivers

14.2.              Challenges

15.  Pricing Analysis

16.  Market Trends & Developments

17.  Competitive Landscape

17.1.              Competition Outlook

17.2.              Regional Players Profiled (Leading Companies)

17.2.1.   Procter & Gamble

17.2.2.   Unilever Plc

17.2.3.   Colgate-Palmolive Company

17.2.4.   GlaxoSmithKline plc

17.2.5.   Sunstar Suisse S.A.

17.2.6.   Schiffer GmbH

17.2.7.   Henkel AG & Co. KGaA

17.2.8.   Church & Dwight Co. Inc

17.2.9.   Hawley & Hazel (BVI) Co. Ltd.

17.2.10. Pierre Fabre Oral Care

17.2.11. Johnson & Johnson

17.2.12. Lactona Europe BV

18.  Strategic Recommendations

19.  About Us & Disclaimer

                                                                                                (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions






Sakshi Bajaal

Business Consultant
Press Release

Europe Oral Care Market to Witness Substantial Growth During Next Five Years

Jun, 2020

Growth in personal care industry and rising awareness towards dental hygiene to drive Europe oral care market