Report Description

Also known as external batteries, power banks are increasingly becoming a necessity for almost every smartphone, tablet, laptop and MP3/MP4 player user in China, as the amount of time spent using these devices is increasing day by day. Battery backup of these electronic devices drains up in a short period of time, thereby creating requirement for power banks. During 2015-20, China power banks market is anticipated to grow at a substantial pace on account of growing influx of technologically upgraded power banks coupled with increasing number of mobile users, surging internet penetration and rising disposable income of the consumers. Moreover, introduction of multifunctional power banks, which include various features, such as projectors, laser lights, emergency car jump starter function, WIFI/3G router, etc., is further anticipated to boost the China power banks market in the coming years. 

According to TechSci Research report, “China Power Banks Market Forecast & Opportunities, 2020”, power banks market in China is projected to exhibit a CAGR of over 26% during 2015 - 2020. On the basis of capacity, the market has been segmented into four broad categories, namely, below 8,000mAh, 8,000-10,000mAh, 10,000-15,000mAh and above 15,000mAh. Though volume sales of power banks below 8,000mAh capacity have been highest over the last few years, power banks above 15,000mAh capacity exhibit better growth prospects over the next five years. East China dominated the sales of power banks in 2014 and the region is forecast to continue its domination through 2020. Few of the leading companies operating in power banks market in China include Romoss Technology Co., Ltd., Xiaomi Inc., Milutinovic Technology Co., Ltd., Guangdong Pisen Electronics Co. Ltd., and Huaqi Information Digital Technology Co., Ltd., among others. “China Power Banks Market Forecast & Opportunities, 2020” elaborates the following aspects of power banks market in China:
  • China Power Banks Market Size, Share & Forecast
  • Segmental Analysis – Below 8,000mAh, Under 8,000-10,000mAh, Under 10,000-15,000mAh and Above 15000mAh
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of power banks market in China
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, power bank manufacturers, vendors and dealers align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs     
Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with power banks producers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table of content

1.   Research Methodology

2.     Analyst View

3.     Product Overview

4.     Global Power Banks Market Overview

5.     China Power Banks Market Outlook

5.1.   Market Size & Forecast

5.1.1. By Value 

5.1.2. By Volume

5.2.   Market Share & Forecast

5.2.1. By Capacity

5.2.2. By Distribution Channel

5.2.3. By Application

5.2.4. By Company

5.2.5. By Region

5.3.   Pricing Analysis

6.     China Below 8000mAh Capacity Power Banks Market Outlook

6.1.   Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.   Pricing Analysis

7.     China 8000-10000mAh Capacity Power Banks Market Outlook

7.1.   Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2.   Pricing Analysis

8.     China 10000-15000mAh capacity Power Bank Market Outlook

8.1.   Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2.   Pricing Analysis

9.     China Above 15000mAh capacity Power Bank Market Outlook

9.1.   Market Size & Forecast

9.1.1. By Value

9.1.2. By Volume

9.2.   Pricing Analysis

10.  Market Dynamics

10.1. Drivers

10.2. Challenges

11.  Market Trends & Developments

11.1.   Emergence of Slimmer Power Banks

11.2.   Increasing Influx of Multifunctional Power Banks

11.3.   China Power Bank Industry Undergoing Consolidation

11.4.   Surging availability of power banks on e-tailing websites

11.5.   Increasing Adoption of Power Banks for Laptops

12.  Policy & Regulatory Landscape

13.  China Economic Profile

14.  Competitive Landscape

14.1.   ROMOSS Technology Co., Ltd.

14.2.   Xiaomi Inc.

14.3.   Milutinovic Technology Co., Ltd.

14.4.   Guangdong Pisen Electronics Co. Ltd

14.5.   Beijing Huaqi Information Digital Technology Co., Ltd.

14.6.   Zhongshan Pineng Battery Co. Ltd

14.7.   Newsmy Technology Co. Ltd.

14.8.   Szbroad Technology Co., Ltd.

14.9.   Samsung (China) Investment Co., Ltd.

14.10.  Shenzhen DBK Electronics Co. Ltd

15.  Strategic Recommendations

Figures and Tables

List of Figures 

Figure 1: Power Banks & Its Segments

Figure 2: China Power Banks Market Size, By Value (USD Billion), By Volume (Million Unit), 2010-2020F

Figure 3: China Mobile Users (Million) and Mobile User Penetration (%), 2011-2013

Figure 4: China Total Population, 2010-2014 (Million)

Figure 5: China Urban Household Disposable Income, 2011-2013 (USD Million)

Figure 6: China Total Urban Population, 2012-2014 (‘000)

Figure 7: China 3G Mobile Phones Sales, 2011-2013 (Million)

Figure 8: China Administrative Villages with Access to Internet by Broadband, 2010-2013 (%)

Figure 9: China Power Banks Market Share, By Capacity, By Volume, 2014

Figure 10: China Power Banks Market Share, By Distribution Channel, By Volume, 2014

Figure 11: China Power Banks Market Share, By Distribution Channel, By Volume, 2020F

Figure 12: China Power Banks Market Share, By Application, By Volume, 2014

Figure 13: China Power Banks Market Share, By Application, By Volume, 2020F

Figure 14: China Mobile Internet Users (Million) And Proportion of Mobile Internet Users (%), 2010-2013

Figure 15: China Power Banks Market Share, By Company, By Volume, 2014

Figure 16: China Power Banks Market Share, By Company, By Volume, 2020F

Figure 17: China Power Bank Market Share, By Region, By Volume, 2014 & 2020F

Figure 18: East China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

Figure 19: East China Mobile Phone Sales, By Major Cities, 2013 (Million)

Figure 20: South Central China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

Figure 21: South Central China Internet Users, By Major Cities, 2014 (Million)

Figure 22: North China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

Figure 23: North East China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

Figure 24: North East China Number of Internet Users, By Major Cities, 2014 (Million)

Figure 25: North West China Per Capita Purchasing Power, By Major Cities, 2012 (USD)

Figure 26: North West China Number of Internet Users, By Major Cities, 2014 (Million)

Figure 27: South West China Number of Internet Users, By Major Cities, 2014 (Million)

Figure 28: South West China Urban Population Percentage, By Major Cities, 2009-12

Figure 29: China Power Banks Weighted Average Selling Price, 2010-2020F (USD)

Figure 30: China Below 8000mAh Power Banks Market Size, By Value (USD Billion), By Volume (Million Unit), 2010-2020F

Figure 31: China Below 8000mAh Power Banks Average Selling Price, 2010-2020F (USD)

Figure 32: China 8000-10000mAh Power Banks Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F

Figure 33: China Growth in Share of 3G Mobile Phones, 2010-2013 (%)

Figure 34: China 8000-10000mAh Power Banks Average Selling Price, 2010-2020F (USD)

Figure 35: China 10000-15000mAh Power Banks Market Size, By Value (USD Billion), By Volume (Million Unit), 2010-2020F

Figure 36: China Number of Internet Users, By Top Provinces, 2014 (Million)

Figure 37: China 10000-15000mAh Power Banks Average Selling Price, 2010-2020F (USD)

Figure 38: China Above 15000mAh Power Banks Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F

Figure 39: China Above 15000mAh Power Banks Average Selling Price, 2010-2020F (USD)

Figure 40: China Number of Social Network Users, 2011-2013 (Million) 

List of Tables 

Table 1: China Number of Instant Messaging Service Users, 2012-2014 (Million)

Table 2: China Urbanization Rate, 2010-2014 (%)

Table 3: China 3G Mobile Phones Users, 2011-2013 (Million)

Table 4:China Multi-Functional Power Banks, By Company

Frequently asked questions

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Parvati Sharma

Account Manager BD
Press Release

China Power Banks Market to Grow at over 26% through 2020

Dec, 2015

Increasing 3G mobile phone sales and growing internet penetration is driving sales of power banks in China