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Kenda Rubber expand its network across France & Greece

France: The well-known, Kenda Rubber Ind. Co. Ltd. of Taiwan has further expanded its distribution network across Europe by integrating with two retailers, namely MPSA Groupe MASSA based in France and Theocarakis S.A. of Greece.

MPSA Groupe MASSA of France was established in 1908 and is currently being run by the fourth generation of the Massa family. Moreover, the MPSA Groupe, as of 2015, have a network of over 10 distribution centers across the country and is tapping all the regions of France. One of the key reason for selecting MPSA was that the company was able to achieve exponential growth rates of almost 25%, recently. According to Kenda officials the company has temporarily set up its warehouse in the French Alps due to which the company would able to supply winter tires within four hours. Consequently, MPSA would able to deliver tires to retailers in the core regions of France with least lead time.

On the other hand, Theocarakis S.A. is distributing tires to over 600 sales outlets across Greece, as per Kenda news release. The officials of Kenda also added that Theocarakis have an experience of operating in neighboring nations such as Albania, Bulgaria, Kosovo, Macedonia and Serbia. Moreover, the company (Theocarakis S.A.) is also the sole importer and distributor of Nissan vehicles in Greece.

While pointing out a fact, the tire manufacturer also stated that the company is already a renowned brand in France due to its contribution in the cycling event. As per Christian Massa, MPSA Groupe MASSA, Kenda is gaining a wide attention as it is sponsoring the French cycling team Cofidis in the Spring Classics at the cycling-mad nation. Moreover, the dedication of Kenda for the product development in the European branch critically in UHP and SUV segment led MPSA Groupe to partner with the company.

According to a recent report published by TechSci Research, “France Tyre Market Forecast and Opportunities, 2020”, the country is one of the founding members of European Union. Although, France has evolved as a major economy in the entire region, the country was affected due to the Eurozone crisis because of which the automobile sector of France could not deliver to its potential since past five years. The declining automobile production in the mentioned period translated into a slowdown in the France tire market. However, with improving macroeconomic scenario in the country, the tire market of France is expected to revive growth over the next five years.

As per TechSci Research, the market share of Kenda Tires is likely to increase not only in France but in Greece as well. The major reason attributing to this growth can be backed by the strengthening supply channel of the company, which is supported by the well-established distributors situated in the countries. 

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