Industry News

Bridgestone unveils Firestone Champion tire for cars and vans

Canada: The renowned tire brand, Bridgestone Amercias Inc. has launched new Firestone Champion range of tires enabled with Fuel Fighter Technology. The tires provide a 70,000-mile tread warranty for passenger cars and minivans. The new edition tires are set to replace Firestone Affinity and Precision touring tire range with their launch.

The company claims the new Firestone Champion tires that are aided with fuel-efficient technology is expected to drive more distance per fill up. The tires offer dependable, all season performance in dry, wet and winter driving conditions.

The company has also offered a “30-Day Buy & Try” Guarantee scheme to lure new customers. Firestone Champion is currently available in the United States and Canada in 48 sizes ranging from 14-inch to 18-inch rim diameters.

“The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone. Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations LLC.

According to a recent report published by TechSci Research, “Canada Tire Market Forecast & Opportunities, 2020” Canada tire market is forecast to increase at a CAGR of around 6% till 2020. Large vehicle fleet would be the major factors driving Canada tire market over the forecast period. Passenger car tire market is the dominant segment followed by commercial vehicle tire segment and two-wheelers tire segment in Canada. Further, the replacement tire segment leads OEM tire segment by huge margins and it is anticipated that this trend will continue through the forecast period as well.

TechSci Research believes that, Bridgestone is one of the leading tires companies across the globe with manufacturing facilities in every major region. Backed by a strong product portfolio coupled with the addition of this new range of tires, the company is expected to increase their market share not only in United States and Canada but also globally.

Relevant News