Industry News

HP to strengthen its participation in ‘Digital India’ initiative

India: Hewlett-Packard Company, a California- based company which has operations in India as well, is strengthening the three key focus areas to support ‘Digital India’ initiative in the country. The three key focus areas are – Establishing the Digital Infrastructure, Creating and Supporting Digital Literacy and delivering the services through digital mediums.

The company official states that HP has the capability to create digital infrastructure along with the capability of deploying futuristic information technology solutions. Towards creating and supporting digital literacy, the company is setting up knowledge learning centers.

Also, the company is planning to expand its manufacturing facilities to other locations in India to support the local manufacturing. The company has major operations in printers and personal computers and has manufacturing facility in Pantnagar, Uttarakhand.

HP launched a new range of personal computers and business printer in India market to provide the enterprise level security to the small and medium businesses at the low cost.

The company has worked with the India Government on multiple projects in the past.

TechSci Research depicts that the growing focus of multinational companies such as HP on Indian market is expected to develop the overall technology ecosystem. As well, companies such as HP which are strongly supporting government initiatives ‘Digital India’ and ‘Make in India’ is to bring development in the overall Indian economy.

TechSci Research, a marketing and consulting firm closely analyse the development in the printer market and has published various reports on the topic. According to recently published report, “Global Mobile/Portable Printers Market Forecast and Opportunities, 2020” global market for mobile/portable printers is projected to surpass USD13 billion by 2020. Increasing demand for smartphones, tablet PCs and other mobile devices along with growing trend towards cloud printing, mobile workforce and field sales is expected to drive mobile/portable printers market through 2020. In 2014, Asia-Pacific emerged as the largest market for mobile/portable printers due to high demand from various end user sectors.

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