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Tata Motors launched its much awaited hatchback Segment Car, Tiago.

India: Tata Motors, launched its all-new compact hatchback car, Tiago in India on Wednesday (6th April 2016). Company launched, Tiago at an aggressive introductory price of around USD4,800 to USDS8,300 (ex-showroom New Delhi). With such aggressive pricing, the Tiago undercuts both of its closest competitors, Maruti Celerio and Hyundai i10 in terms of pricing. Tiago is the first all new car of Tata Motors since launch of Tata Nano, priced around USD750 lower than Hyundai i10, around USD1,800 lower than Hyundai Grand i10 and around USD1,200 lower than Maruti Suzuki Celerio. 

Tiago will be the second car to be produced at the Tata Motor’s Sanand, Gujrat plant. The Tiago is available in two new engine options, 1 litre Revetron diesel engine and a 1.2-litre Revetron petrol engine that are claimed to return mileage of 23.84 kmpl and 27.28 kmpl respectively. As claimed by the company it is the most fuel efficient hatchback segment car in India.

According to newly appointed MD of Tata Motor, Guenter Butschek”, “Tiago become a game changing model for the company in future. The car has outstanding handling experience, and it became a game changing product. Tata Motor’s placed, Tiago in the hatchback segment but company is targeting high end customers”.

According to a recent report published by TechSci Research, “India Automotive Brake Pads, Shoes, and Linings Market Forecast and Opportunities, 2020” Automotive industry is one of the main pillars of industrial development in India. India is the sixth largest vehicle producer in the world, with an average annual production of more than 22 million vehicles in 2015. India is also the third largest automotive market in Asia, after Japan and China. At present, almost all major global automobile manufacturers are operating in India. Rising production and sales of passenger cars, two wheelers, light commercial vehicles, medium & heavy commercial vehicles three-wheelers and off-the road (OTR) vehicles in the country, have established the country as one of the leading automotive and brake friction markets as well.

As per TechSci Research, Introducing of Tata Motor, Tiago hatchback segment car in India automobile market, has expanded company’s portfolio in Indian passenger car market eventually increasing the market share of the company in coming years.

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