Media & Entertainment Market will be fueled by Streaming Media During the Forecast Period
The
emergence of social media, advertising and monetization, and content creation
and distribution are the major factors driving the global media &
entertainment market.
According to
the TechSci Research report, “Media & Entertainment Market– Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast,
2018-2028F,” the Global Media & Entertainment Market is expected
to grow due to globalization and digitalization, advertising and sponsorship,
and social media and user-generated content.
The media and
entertainment industry is growing due to the emergence of social media,
prompting traditional players to shift towards digital platforms and increase
their ad spending on digital media. The industry has greatly benefited from
digital tools and platforms, which have streamlined production, distribution,
and consumption of content, leading to significant market growth.
AR (Augmented
Reality) and VR (Virtual Reality) content have become increasingly popular,
blurring the boundaries between digital and augmented worlds. Consumers are now
immersed in captivating experiences, driving the demand for such content.
Additionally, artificial intelligence, machine learning, and natural language
processing have proven effective in predicting user engagement and providing
customized recommendations, thereby enhancing content quality.
Subscription
models have gained prominence in monetizing digital platforms as consumer
behavior shifts towards digital consumption. This trend presents opportunities
for media and entertainment companies to achieve operational efficiencies and
generate revenue through subscription-based services.
Factors such as
widespread smartphone penetration, affordable data tariffs, and investments in
original and regional digital content have facilitated digital access and
content supply, driving online consumption across the media and entertainment
industry.
Overall, the
industry is undergoing significant transformations fueled by digital
advancements, changing consumer behaviors, and evolving technologies, creating
new opportunities for companies to thrive and deliver engaging content to a
global audience.
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XX market data Figures spread through XX Pages and an in-depth TOC on the
"Global Media & Entertainment Market”
The global
media & entertainment market is segmented into type, region and competitive
landscape. Based on Type, the market is segmented into Print Media, which
includes Newspaper, Magazine, Billboards, and Others), Digital Media, which
includes Television, Music & Radio, E-Signage, and Others, and Streaming
Media, which includes OTT and Livestream.
The streaming
media sector has experienced significant growth and gained traction in recent
years, primarily due to the emergence of over-the-top (OTT) media services
across online platforms. OTT refers to the delivery of video, audio, and other
media content over the internet, bypassing traditional distribution channels.
OTT platforms
offer consumers the convenience of accessing a wide range of content anytime
and anywhere. Viewers can stream movies, TV shows, documentaries, and other
media content on their preferred devices, such as smartphones, tablets, smart
TVs, and computers, without being restricted to specific broadcasting
schedules. Furthermore, OTT platforms provide a diverse catalog of content,
including original programming, licensed TV series, movies, and documentaries
from various genres. These platforms often curate content based on user
preferences and offer personalized recommendations, enhancing the viewing
experience.
Moreover, one
of the key advantages of OTT platforms is their ability to reach a global
audience. Unlike traditional broadcasters that may be limited by geographical
boundaries, streaming services can expand their user base internationally,
providing content to viewers around the world. This has opened up new
opportunities for content creators and facilitated cultural exchange through
media.
Key market
players operating in the Global Media & Entertainment Market include:
- DreamWorks
Animation LLC
- Warner Media,
LLC
- The Walt Disney
Company
- Netflix, Inc.
- News
Corporation
- The Bertelsmann
SE & Co. KGaA
- Gannett Co.,
Inc.
- Eros
International Media Ltd
- Axel Springer
SE
- Facebook, Inc.
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“The global
media and entertainment market is driven by several factors, including
technological advancements, changing consumer behaviors, globalization, and
increasing disposable income. The rise of digital platforms and streaming
services, the demand for personalized and on-demand content, and the growth of
digital advertising are major trends shaping the industry. However, the market
also faces challenges such as piracy and copyright infringement, fragmented
audiences and platforms, ad-blocking and ad-avoidance, regulatory and legal
complexities, changing business models, technological disruptions, content
oversaturation, and geopolitical and cultural barriers.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Media &
Entertainment Market– Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2018-2028, Segmented By Type (Print Media (Newspaper, Magazine,
Billboards, and Others), Digital Media (Television, Music & Radio,
E-Signage, and Others), Streaming Media (OTT and Livestream)), By Region, By
Company”, has
evaluated the future growth potential of Media & Entertainment Market
globally and provides statistics and information on market structure,
size, share, and future growth. The report provides cutting-edge market
intelligence and helps decision-makers to make sound investment decisions.
Besides, the report also identifies the emerging trends along with essential
drivers, challenges, and opportunities present in the Global Media &
Entertainment Market.
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