Industry News

Parle Agro to spend INR 150 Crores on Advertising and Distribution

India: India’s largest food and beverage company, Parle Agro, to spend INR 150 crores to increase its presence in rural areas by giving more advertisement upon which company will spend INR 80 crore and the remaining INR 70 crore will be spent on expanding distribution network. 

The company has plans to expand sales force by opening three lakhs more outlets to reach one million outlets in India. Last year, Company’s flagship product, Frooti, which accounts for more than 50% of company’s sales, went through a rebranding strategy. Also, the company opened its 76th manufacturing facility at Sitaganj, Uttarkhand. 

According to TechSci Research: Parle agro strategy to spend on advertising and distribution will help the company to increase its presence in the Indian beverage segment and ultimately, market share. The company should also focus on digital marketing which will further help the company to increase their sales. To maintain their dominance in the market, company should constantly strive for innovation in all of their products.

Relevant Reports

Relevant News