Kumho Tire further solidifies Product Portfolio

USA: Kumho Tires USA Inc. has added three new tires to its product line-up including two Ultra-High Performance tires and one touring tire for SUVs, CUVs and light trucks. It is anticipated that the company intends to target better stability and control of vehicles at higher speeds. The company describes its debutant products as follows: -

Ecsta PS91

The company claims that the product is precise and suitable for better handling and control in wet and dry conditions on and off the road at higher speeds, with reduced harmonics for quiet and safer ride, to satisfy car enthusiasts. The tire is equipped with better dry performance characteristics and will be initially available in 34 sizes in 18 to 20 inches’ fitments with Y speed rating, additionally, 9 more sizes will be launched in the second quarter of 2016.

Ecsta PS31

The product is designed to provide a balanced combination of high-speed stability, low road noise and safety in summer season, with value oriented ultra-high performance. Furthermore, the structural improvements have also been done to prevent irregular wear and tear to enhance tread life, resistance against hydroplaning and improved traction on roads even in wet conditions. The product is initially available with V and W speed rating and a rim size of 18 to 20 inches.

Crugen HT51

The product has been engineered to bring a whole new level of luxury to CUV/SUV/LT segment vehicles, to handle all-season highway terrain touring. The company claims that the product has been designed to exhibit better stability and traction on snow covered roads and improved driving performance in wet and dry conditions with extended tread life characteristics to efficiently handle everyday business as well as workload applications. Initially, the product has been released in 35 sizes ranging from 15 to 20 inches with T, R and S rating.

According to a recent report published by Techsci Research, “United States Tyre Market Forecast and Opportunities, 2020”, United States is second largest automobile market with a motorization rate of 790 vehicles per 1000 individuals, as of 2014. Passenger car tires segment accounted for the highest share of market volume of around 80% in 2014, followed by light commercial vehicle and medium & heavy commercial vehicles segments.

As per TechSci Research, Kumho’s move of strengthen its product portfolio is a strategic decision which is poised to boost the company’s market and will help the company to build robust position in the global tire market.