India Home Furnishing Market to Grow with a CAGR of 8.75% through 2031F
The India Home Furnishing Market is driven by factors such as
rising demand for eco-friendly products, digital shopping experiences, modular
space-saving designs, and a fusion of traditional aesthetics with modern
interiors.
According
to TechSci Research report, “India Home Furnishing Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Home Furnishing Market was valued at USD 6.96 Billion in 2025
and is expected to reach USD 11.51 Billion by 2031 with a CAGR of 8.75% during
the forecast period. The India home furnishing market is experiencing robust
growth, driven by a dynamic shift in consumer preferences, rapid urbanization,
and evolving lifestyles. With a growing middle class and increasing disposable
income, Indian households are investing more in enhancing the aesthetic and
functional aspects of their living spaces. Furnishings are no longer seen as
one-time utility purchases but as integral elements of home personalization and
lifestyle expression. Consumers are seeking a balance between comfort,
functionality, and style, leading to a rising demand for high-quality
furniture, curtains, bed linens, carpets, and decorative accessories. The aspirational
behavior of urban millennials and Gen Z is also pushing the market toward
innovation and design-led offerings that reflect global sensibilities fused
with Indian culture.
One of the most notable trends shaping
the industry is the growing emphasis on sustainability and eco-conscious
consumption. Indian consumers are becoming increasingly aware of the
environmental impact of their purchases, favoring furnishings made from organic,
recyclable, and ethically sourced materials. Brands are responding by
incorporating natural fibers like cotton, jute, and bamboo into their
collections and emphasizing environmentally friendly production processes. At
the same time, the fusion of traditional craftsmanship with modern design is
gaining popularity, as buyers seek to support local artisans while maintaining
a contemporary home aesthetic. Handcrafted textiles, block prints, and heritage
weaves are being adapted to suit modern tastes, reflecting a strong trend
toward cultural pride and storytelling through home decor.
Digitalization is another transformative
force in the India home furnishing market. The convenience of online shopping,
combined with innovations such as augmented reality (AR) for virtual product
placement, has made it easier for consumers to visualize and select furnishings
for their homes. E-commerce platforms have expanded the reach of both
established and emerging brands, allowing even those in tier II and III cities
to access curated collections with just a few clicks. The pandemic-induced push
toward digital experiences further accelerated this trend, making omnichannel
retail the new norm.
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" India Home Furnishing Market”
The India Home
Furnishing Market is segmented into product type, price, distribution channel and
region.
Based
on product type, Wall décor is emerging as the fastest-growing segment in
India's home furnishings market, propelled by consumers’ growing desire to
personalize and elevate living spaces spanning apartments, workplaces, and
décor-first homes. Vibrant textures, wallpapers, framed prints, mirrors, and
wall-mounted planters are suddenly in great demand, giving minimal rooms a
distinct style lift without high investments. The surge of social media-driven
interior inspiration and home styling content has empowered
consumers—especially millennials and Gen Z—to experiment with bold accents, DIY
gallery walls, and accent pieces. E-commerce platforms, alongside
brick-and-mortar décor boutiques, now offer curated collections and
limited-edition artist collaborations, enabling easy access and quick
refreshes. This rise underscores shifting tastes towards statement-making décor
that balances affordability, convenience, and creative self-expression.
Based on region, South India is currently the
fastest-growing region in the India home furnishings market compared to the
West, driven by rapid urbanization, a booming IT sector, and high disposable
incomes in cities like Bengaluru, Hyderabad, and Chennai. These metropolitan
hubs have witnessed increased demand for stylish, functional, and customized
home interiors, especially among young professionals and nuclear families. The
growth of organized retail, rising real estate investments, and evolving
lifestyle preferences in South India have significantly boosted consumption of
premium furnishings and décor. Additionally, a strong cultural affinity for
textile-based products, coupled with digital adoption and the influence of
online platforms, is propelling the region’s swift expansion in the home
furnishings landscape.
Major companies
operating in India Home Furnishing Market are:
- Welspun
India Limited
- Trident
India Limited
- The
Bombay Dyeing & Manufacturing Co Ltd.
- Alok
Industries Limited
- Himatsingka
Seide Limited
- D'Decor
Home Fabrics Pvt. Ltd.
- Bella
Casa Fashion & Retail Limited
- Reliance
Industries Limited
- Godrej
& Boyce Manufacturing Company Limited
- Wakefit
Innovations Private Limited
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“The India home furnishing market is
driven by rising urbanization, increasing disposable incomes, and growing
awareness of interior aesthetics. Consumers are investing more in personalized,
stylish, and functional home environments. A key trend is the rising demand for
eco-friendly and sustainable furnishings made from natural materials. The
digital transformation has further enabled online shopping, AR-powered room
visualization, and customized product offerings. Additionally, the fusion of
traditional Indian designs with modern interiors is gaining popularity among
millennials and urban homeowners.” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
“India Home Furnishing
Market By Product Type (Home Furniture, Home Textile, Wall Decor, Others), By
Price (Mass, Premium), By Distribution Channel (Supermarkets/Hypermarkets,
Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities,
2021-2031F”, has evaluated the future growth potential of India Home
Furnishing Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Home Furnishing
Market.
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