India: In 2023, PTron’s CEO Ameen Khwaja, announced that the company will be launching new smart glasses in India. The pTron Smart Glasses are being developed to satisfy customer communication needs while engaging in various activities, such as driving. These glasses will have touch controls, hands-free calling capabilities, and mobile streaming capabilities. Within the next four to five months, PTron intends to introduce smart glasses to the Indian market. Despite the fact that the particular features have not been made public, the CEO Khwaja claimed that the launch price would make them accessible to buyers.

PTron first entered the market for smart glasses with the introduction of the PTron Viki Bluetooth Headset Sunglasses in 2017. The forthcoming Smart Glasses are anticipated to exceed the features of their predecessor with more sophisticated technology and an improved design. pTron will face stiff competition from more well-known brands in the smart glasses industry, including Ambrane, Titan, and Noise.

The company believes that numerous advantages, both direct and indirect, come from local production. Their expenses will be significantly cut by local raw material procurement, low labor prices, and even transportation costs. The company will be able to pass on the cost savings to our customers as a result. PTron claims to be the first business to establish a production facility in India to create wearable technology and audio goods.

As more consumers and organizations see the potential advantages of this technology, smart glasses have been progressively becoming more popular in recent years. Smart glasses are a type of wearable technology that is equipped with augmented reality (AR) to provide glass digital displays to the wearers. The product functions as an add-on for smartphones, displaying notifications and enabling rapid activities very similar to a smartwatch. Eye tracking makes first-person video features feasible and gives cameras more control options. Voice commands can be utilized to carry out additional tasks with a connected virtual assistant like Google Assistant or Amazon's Alexa.

The fact that smart glasses have advanced beyond being just an add-on for augmented reality (AR) and virtual reality (VR) apps is one of the main factors influencing their widespread adoption. They are now more functional in a variety of scenarios with capabilities such as voice assistants, video conferencing, and hands-free information access. Therefore, companies are emphasizing on launching new products in the market in order to cater to the high demand.