Samsung India to launch exclusive range of products for online sales

India: Samsung, Korean electronics giant, as per its restructuring process is planning to manufacture an exclusive range of products for the online sales. The company is focusing and designing mobile phones and TVs, for online sales. Meanwhile, company will hire an online category head but in future it will have its own sales channel. The company has realized the potential of online sales as its competitors have been very successful with their online models.

Last year the smartphone sales were very high in India and the major chunk was from online channel. People who opt for online buying are very specific about the requirements and look for prices that are affordable. So, phone makers will be very particular in addressing these criteria.

Following the online sales model, companies save the distribution cost, marketing cost and it can maximise its reach to the customers who are living in small cities and towns where there are very less or no retail joints for the purchase.

According to TechSci Research the Indian E-Commerce market is at its pace reason being the present lifestyle is busy and the priorities are changing day by day and people are involving in many different things at a single point of time so they cannot spend much time on shopping which results in increasing the attraction to online sales. In India where there are less retail joints and people who are familiar with the latest technologies are opting for the online sales which on one side saves the time and on the other side help the companies and the customers to reach each other easily.

According to a recent report published by TechSci Research “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years.