Oppo announced to locally manufacture 10 lakh 4G phones per month in its upcoming facility
India: Oppo, the Chinese smartphone
manufacturing company has announced that it will be starting the local
manufacturing of across 10 lakh 4G smartphones per month in its new Noida
facility from the month of August, over which the Indian wholly subsidiary of
OPPO Telecoms Corp Ltd., OPPO Mobiles India has invested around INR 100 Crores.
As
per the Chief Executive of Oppo Mobiles India, Mr. Mike Wang, the designing of
these 4G smartphones will be done in China which will be manufactured in the
facility post the customization of local level for the Indian market. Additionally,
Mr. Wang did not specify that which models will be manufactured in the facility
but he revealed that the price range of these smartphones will be in between
INR 10-20 thousand.
With
the start of manufacturing in its Noida facility, the company aims to identify
a portion of its production capacity for the export market of South Asia in the
upcoming future. It was also stated by Mr. Wang that despite their set up of
new Noida facility, the Taiwanese contract manufacturer, Foxconn, which has
around 8 production lines dedicated to the manufacturing of OPPO’s smartphones in
its Chennai factory, will continue to manufacture the smartphones for OPPO in
the country.
With
the fastest growing market of smartphones in the country, the company’s
decision of locally manufacturing the smartphone is considered to be beneficial
in the upcoming future as various other handset manufacturers like Gionee,
Lenovo, Xiaomi, etc. have also started their manufacturing operations in the country
in alliance with Foxconn.
According
to TechSci Research, Oppo joined the manufacturing bandwagon in India along
with other consumer electronics manufacturers. As India is one of the fastest
growing smartphone markets and smartphone manufacturers are tapping this
opportunity by manufacturing locally. As well, the country ‘Make in India’
initiative is strengthening the manufacturing sector in India.