Industry News

KBT Tyres was appointed as the official partner of Magna Tyres in Ireland

Ireland: The tire manufacturer headquartered in The Netherlands, Magna Tyres, recently reported that a partnership agreement has been signed between the company and KBT Tyres headquartered in Athenry, Ireland in presence of Kevin Burke, the MD of KBT Tyres, for the distribution of Magna Tyre and MTP Tyre brand across Ireland.

The sales manager of Magna Tyres for UK & Ireland market, Stephan van Leeuwen considered Kevin Burke Tyres (KBT) as an ideal partner for tires distribution in Ireland. While commenting on the company’s authenticity, he also added that KBT Tyres is known for its friendly and experienced sales team, moreover, its extensive dealership network covers the entire country, due to which KBT would able to offer the required guidance & support in the distribution of OTR & Industrial tires all around Ireland.

According to the company official this partnership is very valuable and the cooperation between the companies could help them to gather a long term experience into tire sales and distribution.

According to a recent report published by TechSci Research, “Ireland Tyre Market Forecast and Opportunities, 2020” with a population size of around 7 million, the country supports a vehicle motorization rate of around 500 vehicles per 1,000 people as of 2015. The tire market of Ireland has indicated signs of growth due to the rapid demand of automobile arising from different vehicle segments of the country. Also, due to lack of domestic automobile production, the country’s tire market is dominated by replacement tire market.

As per TechSci Research, the country’s domestic tire demand is completely dependent on the tire imports, which is taking place mainly from neighbouring European countries. The recent partnership agreement between both the companies is anticipated to increase the share of Magna Tyres in the Ireland’s OTR tire market. Moreover, the company is likely to give a competition to the other premium tire brands selling OTR tires in Ireland.

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